Download pptx - Design for Action: A Content Marketing Blueprint (HubSpot INBOUND 2015)

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Design for ActionA Blueprint for Content MarketingTamsen WebsterCMO and SVP, Executive Communciations and Coaching, Oratium

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Joe Smith: How to use one paper towelhttp://www.ted.com/talks/joe_smith_how_to_use_a_paper_towel?language=en

www.oratium.com oratium, llc 2015

http://www.ted.com/talks/joe_smith_how_to_use_a_paper_towel?language=en

ContentSequenceEngagementRIGHTRIGHTRIGHT


ContentRIGHT


Know - Believe - Do

@tamadear@tamadear oratium, llc 2014

WHO is the audience?

@tamadear oratium, llc 2014

What do you want them to DO?


What problem will that solve for them?


What do you they need to BELIEVE to do it?


What do they need to KNOW?


SequenceRIGHT


ConnectRetrieveProcess


ABCD


To make your CONTENT understandable and memorable

You must create a sequence where each point creates logical context for the point that follows

XCNNPHDFBICIANCAAX


in the same order, in fact?

What question will this raise?



EngagementRIGHT


ABCD


TimeAttention

70%20%100%


The Human Walking Programhttp://vimeo.com/92823193


http://vimeo.com/92823193

Problem

?

Insight

Insight

Insight

Action

?

?

?


Open with the problem

Ask, What question will that raise?

Answer with your insight

Ask again, and so on until your call to action

Thats it in theorylet me show you in practice

EngagementRIGHTSequenceRIGHTContentRIGHT


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