Transcript
Page 1: Design Thinking: Empathize and Define

¿Have you seen that sometimes, when women are trying to get out a

parking lot they miscalculate the distance between the machine and

the car?

1

2 3

4

Page 2: Design Thinking: Empathize and Define

I can’t calculate well

distance

It causes

me Shame

I was distrac

ted

This is Awful

It’s difficult for me

I Always have to do this even in

tolls

This situation involves me in a hurry

Page 3: Design Thinking: Empathize and Define

Got out of the

car

Called the

watchman

Waited for

someone to

come

Got Angry

Page 4: Design Thinking: Empathize and Define

¿What the #!$&!?

I need to

hurryOh no, Again?

Why I am so

stupid?

I will take my

time

Who cares, people

can wait

What a shame!

Is there

anybody

looking at me

Page 5: Design Thinking: Empathize and Define

Anger

Shame

Frustration

Displeasure

Page 6: Design Thinking: Empathize and Define

Women who drive

Drive Better

And are in

a hurry

They miscalculate

distances

When they exit

parking lots


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