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Detailed ResearchIsaac Randall

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Gangster Squad

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Key selling points of the trailer? One of the key selling points for the trailer and consequently film is the large and bold action scenes, featuring expensive explosions and gun fights. The high production value of the film also works with the violence in order to create an intense and gripping trailer. The trailer focuses on the family life of characters also, allowing the strong themes of family and the danger that they are in to grip the audience and involve them further in an emotional level. The trailer also uses a voice over and upbeat, fast tempo music in order to engage the audience again, aiming to appeal to the adrenaline seeking audience bracket. I think that it is this that is the main focus of the trailer, showing mainly just action shots in order to do this and sell the film as an action/crime film.

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Genre?The film itself is descried as a an action, crime and drama film by IMDB (Image Movie Database). This is reflected throughout the trailer, showing scenes of intense violence as previously mentioned and also intense emotion. The trailer effectively reflects the genre of crime, using various methods such as lighting and shadows, various shot types giving certain characters a sense of power and also narrative methods such as the voice over to establish the antagonist and the problems that the characters will face. This therefore gives a clear indication of the antagonist which will be the main focus of the film.

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How is the audience explicitly targeted in the trailer for Gangster

Squad?Gangster Squad in particular, uses intense violence and evokes an emotional reaction amongst the target audience. The audience themselves will be drawn to the violence and strong themes throughout, as the age of my target audience (around the bracket 15-23) will enjoy this. Another factor is historical context as this may also attract older audiences as they may have been able to remember the criminals or aspects of the crimes themselves. This historical context and the fact that the film is based on true events may also attract the target audience as audiences may be shocked by the violent, real, crimes and violent acts committed. The themes of loyalty and family being in danger and the characters willing to sacrifice their lives to protect their loved ones also allows the audience to relate, as they too would think similarly to the protagonists. This is conveyed through the shots of the couple kissing and scenes of the protagonists playing with their children.

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What institutions are responsible for the trailer?

Warner Bros. Pictures are responsible for Gangster Squad and also the trailer. Warner Bros studios was founded April 4, 1923 (92 years ago) and is a subsidiary of Time Warner. Some of their most successful films include Batman: The Dark Knight ($534,858,444 Domestic Gross), Harry Potter and the deathly Hallows Part 2 ($381,011,219 Domestic Gross) and American Sniper ($350,126,372 Domestic Gross). They are also responsible for films such as Gangster Squad which had a gross of $17,070,347 in the US on its opening weekend and Bullets and Ballots, released in 1936. Bullets and Ballots is an example of how

early on the company were making crime films and Gangster/Mafia style films in particular, showing their expertise in the genre. The film itself revolves around a New York cop infiltrating a crime gang. This shows also that the narrative in films of the genre do not vary all that much and are still successful today amongst a modern audience. 

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What other trailers/films is the institution responsible for?

Other highly successful films by Warner Bros. include:

The Harry Potter Series (Films 1-8)

The Dark Knight

The Matrix

Inception

The Dark Knight Rises

I Am Legend

The Hangover

The Town

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How is the trailer successful?The trailer is successful as it appeals to the correct target audience, conveying the strong, important themes throughout that are seen in many gangster/mafia films. It also is age rated perfectly to target the film, and genres, target audience and ensure that the film is not too violent and incorporates all of the fan base, ensuring the upmost success and ticket sales when the film. The trailer focuses on the key elements that visually audiences want to see, that being intense violence, car chases and a strong sense of family and friendship. This is expressed clearly, almost forcing the themes upon the audience using shots and narrative to do this, and using the key media elements also, that being mise-en-scene, camera work, sound and editing. The trailer also uses the well known actors and the fact that the film is based on a true story in order to sell the film, as audiences look for, and trust films are worth their money if they possess these factors.

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Legend

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Key selling points of the trailer? Similarly to the trailer of Gangster Squad Legend appeals to a similar target audience. The target audience hope to see large explosions and violence when watching a film from the crime genre and this is reflected throughout the trailer for Legend. The trailer reflects one of the main selling points, that being that Tom Hardy plays both Kray Twins in the film, well. It does so by consistently changing between the two twins and creates contrast, with ‘Ronnie’ being the more violent of the two compared to ‘Reggie’ who is shown to be more relaxed, organizing the crime not actually partaking in it.

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The genre is described as a biography, crime, thriller film according to IMDB ( Image Movie Database). The film is defined as a biography as it features a large amount of factual information about the Kray Twins.

Again the trailer effectively reflects the genre of the film through the use of narration in particular, allowing the audience an insight into the lives of the Kray Twins and the text asserts that the film is “based on true events”. Similarly to Gangster Squad the the trailer establishes the protagonist characters and therefore their criminal activity through narration, dialogue and focus on violent action scenes throughout in quick succession.

Genre?

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How is the audience explicitly targeted in the trailer for Legend?

Again, similarly to Gangster Squad, Legend appeals to the target audience through the use of violent shots and ambiguity also . This works well and the quick tempo that the trailer uses works well in doing this, not giving the audience time to process the information that they are seeing in detail. The target audience again, like many crime films in this bracket, is roughly 15-23. Historical context of the film is another important factor when appealing to the target audience. The Kray Twins were notorious gangsters in London during the 60s meaning that some of the older audience members will remember the crimes and the Twins first hand, meaning that the films content will be memorable. For this reason, the films trailer will attract members of an older audience bracket, expanding the audience further, resulting in more money. Strong themes of family are explored throughout the film and are explored through the film, and reflected through the trailer. The Kray’s loyalty to each other is a significant factor driving the plot of the film forward. This is shown through the use of narrative mainly in the trailer, explaining how they are needed to muscle and front the organisation and business.

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What institutions are responsible for the trailer?

Legend was produced by a variety of production companies, these being Anton Capital, Entertainment Cross, Creek Pictures, Studio Canal and Working Title Films. Working Title Films are responsible for films such as Johnny English Reborn ($3,833,300 USA Opening Weekend Gross) and The Theory of Everything (USA gross $35,887,263). Studio Canal are responsible for films such as The Pianist ($2,456,117 USA Opening Weekend Gross) and Crime film RocknRolla ($144,701 USA Opening Weekend). The production companies regularly work together on films, allowing smaller budget films to increase the budget, consequently producing a better film and gaining more money when the film is released.

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What other trailers/films is the institution responsible for?

Studio Canal and Working Title Films are responsible for films such as:

Smokin Aces

Hot Fuzz

Atonement

End of Watch

The Twilight Saga – Breaking Dawn – Part Two

Big Miracle

Rush

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How is the trailer successful? The trailer is successful as it conveys the genre of the film well and

appeals to the correct target audience, conveying the films themes well. The themes of family are used in order to attract the correct target audience and allows them to relate to the protagonists. The trailer also conveys the content and through the use of violence also the age certificate of the film, which is an 18. Similarly to the trailer for Gangster Squad, Legend’s trailer uses a variety of shot types and lighting to convey the main characters and the action scenes in a way in which the audience cannot get a full sense of the plot, meaning that they will need to visit the cinema if they wish to answer the ambiguous questions created throughout. As mentioned previously, the trailer uses the narration in order to convey the biographical content of the film, and the lives of the Kray Twins, however in brief, ambiguous, detail.

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Black Mass

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Key selling points of the trailer? One of the key selling points of the film is the highly popular and successful cast list. The protagonist is played by Johnny Depp, and the film features other actor such as Joel Edgerton, Benedict Cumberbatch and Dakota Johnson. This is used throughout the trailer in order to sell the film using celebrity endorsement and popularity. The use of Depp’s name will bring in an audience immediately that may be unrelated to the film, but are fans of Depp and his previous work. The trailer also uses the biographical content to sell the film, portraying how the film is based on true events, like the other films mentioned. This therefore gives the film a more real atmosphere to it, and audiences will be drawn towards the film more because of this factor. It attracts audiences as they will be more intrigued about the life of the protagonist and the fact that the events a true/based on true events will engage the audience more, also attracting an audience that is interested in the historical content of the film for reasons discussed in the following slide.

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Genre?According to IMDB (Image Movie Database) the film is described as a member of the three genres, Crime, Biography and Drama. The film focuses heavily on the violence and the historical biographical content, using various media techniques such as special effects and lighting. The film is different to the other two films in particular however, using subtle, more gritty violence giving a realistic feel, rather than large brash explosions. The trailer uses overhead shots of a body on the floor and also quick shots of someone getting punched to do so. The narrative combined with the shots creates a more unnerving feeling amongst audience members, rather than an adrenaline packed trailer such as Gangster Squad. The trailer also uses high and low angles to assert who is the dominant characters, making the audience feel uncomfortable, therefore relating and conveying the gritty crime genre further.

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How is the audience explicitly targeted in the trailer for Black

Mass?The audience is specifically targeted through the use of violence and narration in particular. Johnny Depp’s character is shown through the use of narrative specifically, attracting the audience through his acting and portraying the insanity and cold heartedness of his character. This is the main focus of the trailer, as much of the shots feature Depp and this consequently relates to the plot also. Individuals also may be drawn to the historical side of the film shown throughout the trailer, attracting those interested in the time period or individuals that remember the crimes themselves. The target audience of the film again fits the 15-23 age bracket, as this is the general age bracket for crime films. This is again shown through the elements included in the trailer.

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What institutions are responsible for the trailer?

The trailer and film is produced by two production companies, that being Cross Creek Pictures and 360 Films. Cross Creek Pictures is an American film production company and film financier. Their first production was the acclaimed Black Swan in 2010 (according to Wikipedia). They are a new company however are responsible for a list of very successful films such as the mentioned Black Swan, Black Mass, Legend and The Ides of March. 360 Films, RatPac-Dune Entertainment or RatPac Entertainment, is an American motion picture financing company which provides funds for various Warner Bros. Company films. They are a well established film and are responsible for various films such as Avatar, X-Men: Last Stand, Borat and Night at The Museum.

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What other trailers/films is the institution responsible for?

Other highly successful films by Cross Creek Productions and 360 Films. include: The A-Team Knight and Day Date Night Predators Love and Other Drugs 127 Hours Black Swan

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How is the trailer successful?The trailer again is successful as it reflects the genre firstly through the use of the micro elements and the characters in particular. The trailer does not give too much information about the film however, creating enigma and ensuring that the audience is left questioning what happens throughout the film. The trailer establishes the location of the film and then uses various shots from throughout the film, then showing various more specific locations also. Depp, as mentioned, allows the protagonist to be portrayed in detail and allows the audience to get a very clear sense of his characteristics from just a short clip. The film uses this and the focus on the strong lead character in order to successfully market the film further.


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