Before the release of the whole album, ‘My Own Way,’ he released several singles that are now included in the whole album and each were accepted and turned out to be highly popular. Each of the single covers, as shown above ^^ have him on the front making him the main image and in each he is immaculately dressed and high in style which is what males aspire to be like. This use of star construction and celebrity representation will attract and appeal to females and will build up his fan following.

By releasing singles initially allows audience to grow with each of the individual tracks and therefore when it comes to releasing a whole album, many will already be familiar with some of the tunes which increase the number of CDs purchased and will also make the listeners seem like they are already aware of some of the content as well been given something new to hear.

Inside The Digi-Pack:Inside, along with the CD you also have several images taken from the individual singles and lyrics of the respective songs which allows listeners to sin along and fell more a part of it whilst listening. This not only provides us with more info but also enhances our enjoyment. The idea of having a booklet full of images give the whole product a better value for money as it provides something more than just songs that you can download as an mp3.