Digital Branding Proposal
Business Connect Ad Network
(Subsidiary of BlueEarth Softwares Pvt. Ltd.)
Business Connect Ad Network is Established in March 2011 to strengthen the customer via using Digital marketing Route.
BCAD is India’s Fastest growing Digital Marketing Agency with more than 489Cr active data across the globe
BCAD is helping customers to design and facilitate the digital campaigns via using Email, SMS, SEO & SMO, WAP, Web, Outdoor, TV and print.
BCAD is serving more than 1k satisfied customers across the Globe.
Introduction
Largest Company on WAP and WEB Ads Affiliate Email and SMS Marketing or Database Marketing on highly
categorized and segregated active data. Largest Company in Targeted Online branding PR Activities to get attention from local and International community Brand promotion via using SEO and SMO services. Outdoor and Indoor Promotional Activities. Consultancy services for brand promotions, Activation, Product Launch
and loyalty point services. Complete Outdoor Advertising Concepts and Creative Designs for SMO, YouTube and FaceBook Viral. Ad Films and Corporate Films for Youtube and other media. YouTube and Facebook Viral for Brand enhancement. Complete PR Activities. TV Ads and Corporate Films
Products and Services
• Providing our clients with a single most powerful way to quickly discover both emerging opportunities & threats.
• Nation wide media monitoring services that include hundreds of Indian Newspapers, TV channels, Magazines.
• Extending your reach to millions of web pages and sites around the globe!
New Initiative
• Associating to a noble cause of Social welfare & Community Development programs.
• Campaign planning to Execution.
• Extensive experience in organizing a wide variety of events including: Conferences, Exhibitions, Seminars, Workshop, Road Shows, Product Launches & Corporate Events
• Developing integrative communication structure linking stakeholders & Employees to ORGANIZATION.
• Managing & orchestrating all internal & External communication aimed at creating favourable relations between the stakeholders.
Designing online experiences and ensuring our clients are at the forefront of the conversation.
As social & digital media experts, we develop communications strategies around social media and digital business management on behalf of our clients
•Comprehensive, Thoughtful & Creative
approach to communicate.
Public Relations & Corporate
Affairs
PR Vertical
Social Welfare & Community Development
Programs
Events
Social Media
Corporate Communication: Internal &
External
Reputation Management: Media &
Online
BES Social Media Optimization (SMO) or Social SEO is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization. There are two categories of SMO/Social SEO methods we use to do for our customers:
(a) Our Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos
(b) We do Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles
Our Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
As per our thinking Social Media Optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Our Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, Social Media Optimization is oftentimes implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship.
Social Media Optimization
We are India’s leading company in Email and SMS Affiliate marketing.
We have 489Cr live data across the globe for Email and SMS with all the necessary information.
We are pushing close to 7Cr Email and 3Cr SMS every month for our customers.
We have consultancy team which will ensure that a single penny spend by the client will get the proper treatment and get fruitful results by these campaigns
Affiliate Email and SMS
The benefits of online public relations for businesses We are living in a new era of influence. An era where news break around the world in seconds and citizen journalism is on the rise. An era when the majority of the world's population has now plugged-in to a powerful online platform and where the continuous stream of new content and opinions never cease.
We are living through a time when one word - the internet - stands as the most significant revolution in communication history.
Online public relations is the management of online communications and includes developng and/or enhancing company websites, e-newsletters, social media interaction, blogging strategies, interactive media releases and more.
There are many benefits of online public relations for your business. Including: increased traffic to a website contribution to search engine optimisation by generating links back to a website as
well as enhancing website authority enhanced brand awareness position a company as an authoritative voice in their industry provide an avenue for improved customer relations by allowing a company to directly
engage with individuals interested in their brand or product provide a platform to communicate information and/or company insights to target
audiences Regardless of the medium or the pace at which technology changes, the traditional
principles of online public relations will continue to remain the same.
Online PR
Listen. Create. Engage. The first step to successful online public relations is to listen. A business must listen to and monitor what is being said about their company, product or brand online, who is driving these conversations and where these conversations are being held. This research will provide a solid foundation for effective online communications. This ground work is essential in giving your company confidence to enter online conversations with the right content, in the appropriate space, to the correct audience. The next step is to create relevant content to post online. Regardless of the platform or technology a company decides to use, every piece of information posted by your company online must be relevant and of interest to the target audience. Fresh content will draw people continuously back to your company's website, blog, Facebook page and so on. This will assist in raising your company or brand's profile while also establishing your company as a thought leader in your chosen area of interest. Most importantly, a company needs to view online communication as a process of continuous engagement. Without interaction, social media tools can quickly become another broadcasting mechanism. Interact with others online by, for example, commenting on blog posts, replying to followers on Twitter, entering forum discussions and so on. Make sure when engaging online to be personable in your approach. Any hint of a 'sales pitch' will be easily identified and your company's presence on the social media platform may be hindered as a result. A successfully executed online public relations strategy offers endless benefits to a business. By listening and researching online conversations and key influencers, creating compelling content and interacting with others online, a company can effectively use online public relations to enhance the business and achieve growth.
Online PR benefit
We are India’s only company who has understand the value and strength of mobile internet.
We have tied up close to 9000 wap publishers for the ad campaigns on WAP platform.
WAP campaign will help you more targeted marketing on internet in terms of gender, age wise,geographically, demographically, etc.
Easy to monitor and cheap just in 5Rs/Click+taxes
WAP Marketing
Business Connect Ad Network operates as a Blind Ad network in Mobile Marketing space. We are performance driven, work on CPC and CPI and give you more conversions on your clicks. We have inventory across platforms in India Android/BB/iOS and Feature phone .
Business Connect Ad Network USP: We track the campaign on more than 15 parameters (such as operating system, Carrier, Mobile device, Geo etc) by Pixel implementation in all stages of a campaign. That means that we will give you more conversions per click on your campaigns. For every campaign, we provide a dedicated campaign manager who will go beyond the clicks and measure the funnel of the lead generation process for maximum capabilities of optimization.
Wap Marketing
Online Reputation Management Services Many companies experience challenges from hostile customers,
disgruntled employees and nefarious competitors who try to hurt businesses by blogging or posting derogatory statements online about the company or specific individuals who work there.
Search Engine Reputation Management (SERM) is a process employed by companies to proactively shield their brands from damaging content brought to light through search engine queries.
Common Problem Sites: Ø RipOffReport.com Ø Complaints.com Ø ConsumerAffairs.com Ø TheSqueakyWheel.com Ø ConsumerwWebWatch.org Ø My3Cents.com
Online Reputation Management
IL&FS InterGen DLF PrintVenue
BMW Mogae Media Indian Express
IndiaBulls LG EasyPolicy
Unicorn HDFC Life Fundsindia.com
Easygo Berger Paints Amar Ujala
DishTV National Geagraphic Unicef
ABP IIFP Aegis Group(Essar Group)
Dell ICICI Standard Chartered
Client List-Direct and Indirect
Om KumarCEO and Sales Head
MEA Market
BlueEarth Softwares Pvt. Ltd.
Business Connect Ad Network.
Confianza Group
The End
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