genius works
digital desire
Peter Fisk
theGeniusWorks.com
European Information Society Conference
Krakow, Poland, April 2011
genius works
INSPIRING
COLLABORATING
ENABLING
Connecting
ENABLING
INSPIRING
genius works
genius works
genius works
genius works
genius works
genius works
theGeniusWorks.com genius works
genius works
demand drivers
10
genius works
1. Have an inspiring purpose
1
genius works
Team Obama … an inspiring purpose
genius works
Aravind Eyecare … an inspiring purpose
genius works
1. Have an inspiring purpose
2. Deliver significant, relevant benefits 2
genius works
M-Pesa … significant, relevant benefits
genius works
Nike+ … significant, relevant benefits
genius works
1. Have an inspiring purpose
2. Deliver significant, relevant benefits
3. Have the best content for me 3
Net a Porter … the best content for me
genius works
genius works
Web MD… the best content for me
genius works
1. Have an inspiring purpose
2. Deliver significant, relevant benefits
3. Have the best content for me
4. Harness the power of collaboration 4
genius works
Groupon … the power of collaboration
theGeniusWorks.com
genius works
Tripadvisor … the power of collaboration
genius works
1. Have an inspiring purpose
2. Deliver significant, relevant benefits
3. Have the best content for me
4. Harness the power of collaboration
5. Energise people emotionally
5
genius works
Zappos … energise people emotionally
genius works
Current TV … energise people emotionally
genius works
1. Have an inspiring purpose
2. Deliver significant, relevant benefits
3. Have the best content for me
4. Harness the power of collaboration
5. Energise people emotionally
6. Connect real and virtual worlds
6
lego
2
genius works
Lego … connect real and virtual
genius works
Zipcars … connect real and virtual
genius works
1. Have an inspiring purpose
2. Deliver significant, relevant benefits
3. Have the best content for me
4. Harness the power of collaboration
5. Energise people emotionally
6. Connect real and virtual worlds
7. Enable people to do more
7
genius works
Smarty Pig … enable people to do more
genius works
Patients like me … enable people to do more
genius works
1. Have an inspiring purpose
2. Deliver significant, relevant benefits
3. Have the best content for me
4. Harness the power of collaboration
5. Energise people emotionally
6. Connect real and virtual worlds
7. Enable people to do more
8. Innovate the total business model
8
genius works
iTunes … innovate the business model
genius works
GiffGaff … innovate the business model
genius works
1. Have an inspiring purpose
2. Deliver significant, relevant benefits
3. Have the best content for me
4. Harness the power of collaboration
5. Energise people emotionally
6. Connect real and virtual worlds
7. Enable people to do more
8. Innovate the total business model
9. Be simple, fast and intuitive
9
genius works
Twitter … simple, fast and intuitive
genius works
Nintendo … simple, fast and intuitive
genius works
1. Have an inspiring purpose
2. Deliver significant, relevant benefits
3. Have the best content for me
4. Harness the power of collaboration
5. Energise people emotionally
6. Connect real and virtual worlds
7. Enable people to do more
8. Innovate the total business model
9. Be simple, fast and intuitive
10. Create an exponential contagion
10
genius works
Facebook … an exponential contagion
Gaga … an exponential contagion
genius works
Gaga … an exponential contagion
Peter Fisk genius
works
digital impact
genius works
How can you make life better?
“Make history” genius
works
“Be disruptive ... to make the
world a better place”
genius works
“Put a ding in the universe”
genius works
genius works
Creative Genius …
the essential
innovation guide for
market visionaries,
border crossers and
game changers …
by Peter Fisk
New ideas, downloads, blog and videos
www.theGeniusWorks.com
Email [email protected]
inno.lab… the accelerated
innovation process, to
stretch your thinking, focus
your action, and inspire
your people
www.InnoLab.co.uk
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