Download pdf - DIGITAL DISRUPTION: an open platform for digital economy between creative innovation and pragmatism

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MBA Distance LearningManagement Information Systems

May 11 th 2013

Gabriele RuffattiTechnical, Innovation & Research Division

Engineering Group

DIGITAL DISRUPTIONan open platform for digital economy

between creative innovation and pragmatism.


Presentation

www.spagoworld.org/blog/

@gruffatti

[email protected]


Engineering Group and Open Source

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Open collaborations


Key words

economy, disruption, platform, creativity, digital, innovation, pragmatism



Digital economy

www.youtube.com/watch?v=wa7QE5_tpB4


Data economy


Information management lifecycle

Presentation

Knowledge

Information

Data


Big Data: 5V and 1C

VOLUME: Large amounts of data

VARIETY: Various data formats

VELOCITY: Analysis on-the-fly

VARIABILITY and/or COMPLEXITY:

Different meanings & complexity of data types

VALUE: get more business value from data through a

cost-effective process


source:

Extreme Information Systems & Next Generation Analy tics


Open Data

source: http://www.slideshare.net/Metamorphosis/improving-government-through-open-data-and-open-engagement-12115027


In-memory computing

source:


Big Data: SpagoBI



Thomas Suarez, 12 years old,CarrotCorp CEO, a startup company developing iOS Apps for iPhone and iPad

Digital disruption: a story

Starting from� interest in technology� first self-training on Python, Java and C� $99 (from his parents) to register with the Apple App Store� and ... (let’s see this later)

TEDx conference Manhattan Beach, October 2011Today he has created� an app club in his school to help students and ... teachers� a small startup company


Digital disruption: a definition

A disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network ... , displacing an earlier technology.The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect , typically first by designing for a different set of consumers in the new market and later by lowering prices in the existing market .

In contrast to disruptive innovation, a sustaining innovation does not create new markets or value networks but rather only evolves existing ones with better value, allowing the firms within to compete against each other's sustaining improvements.

http://en.wikipedia.org

Disruption is an event which causes an "unplanned, negative deviation from the expected delivery ... according to the organization’s objectives"

Disruption means finding a better way to meet a fundamental need that the customer has, not just replacing an existing process or outcome with something similar but slightly better.

James McQuivey, Forrester


Digital disruption: the IT context

Decrease of visible complexity & growth of invisibl e complexity IT enterprise users look for the same experience as IT consumersIT applications from a prescriptive to a consumer-d riven approachBottom -up innovationDecrease of computational task cost


Digital disruption: nexus of forces

Networks and behaviorsdynamism

Complete re-desingof IT processes

A new way toacquire technology

New approachesfor information management

source:


Context-aware computingThe physical world intersects the digital world: the information referring to users and to the objects of its surrounding environment improve the quality of interaction

Adjacent devices, people

GPS, NFC, bar code image recognition

Identity, time, location, social networks

Context driven by business strategy

Contextual content, anticipatory behaviors, contextual UI

Context delivery arch., brokers, search+

Habits, needs, behavior, inferred intent

Ambiente

Identità

Comunità

Re-design of various application domains:CRM (Customer Relationship Management), Information Management, Payment Systems, etc.)

Digital disruption: integration of digital and phys ical worlds


Digital disruption: the mindset

Value comes from seeing what customers need and del ivering it

Digital disruptors do this:at lower costwith faster development timeswith greater impact on user experience than any-thi ng that came before

Today we have the chance because we have the tools:to bring our own ideas to the marketto test the resultto refine them and have a great impact

The right mindset makes the difference

Technology plays a key role, but it’s just a tool

Digital disruptors think about opportunity differen tly


innovation


Innovation


Innovation

Linus Torvalds was looking for building an open ope rating system: we have LinuxSteve Jobs was looking for selling user experience: we have the iPAD

It’s dependent on the contextIt refers to research or production activitiesIt relates to new things or changes in mature marketsSometimes it’s mistaken for re-organization or simplifi cation

Innovation is giving shape to ideas

Does open source drive innovation?

Let’s see it later …


creativity


Creativity: Obermutten

www.youtube.com/watch?v=e91c0mWP960


from VUCA to SuperVUCA world

Saatchi & Saatchi CEO Kevin Roberts


pragmatism


Pragmatism: down-to-earth


Pragmatism: achieving one’s own goals

www.youtube.com/watch?v=5RXX-PiifXYSorry, video in Italian language


platform


Platform

Name of plane and resistant surfaces, fixed or mobi le, generally having support or connection purposes.

Translation from the Italian language:Dizionario delle Scienze Fisiche (2012)www.treccani.it

A solid and plane surface, artificially created wit h various materials, at the level or above the level of the surrounding area, used as the base for many applications.

Translation from the Italian language:Grande Dizionario Italiano di Gabrielli – HOEPLIwww.grandidizionari.it


Platform: openness


Open Source: Linux story

Don’t dream bigGive it all away

http://www.spagoworld.org/blog/

Don’t have a planDon’t be nice


Distribution: who can playCommunity: who plays the gameArchitecture: the playing field

Open Source refers to software freedom

OpenArchitecture

OpenLicensing

OpenCommunity

Open Source: what it is

Commercial Model

Commercial model: how to sustain the game


Open Source: benefits

freedom to change, innovation, flexibility, control, support, cost reduction


Finally, what’s your vision of the world where open source is a major part of computing?

[…]In the meshed world , what helps you be successful in a business is influence. And, you get influence not by power but by being valuable. My vision is that we’re switching over to this new world of influence instead of control , of value instead of power , of participation instead of distribution .[…]

Interview to Simon Phipps, OSI DirectorLinux Journal, June 2007

Open Source: vision


Open Source and innovation

Collaboration, sharing, communityare sufficient conditions to bring innovation?

Does Open source mean innovation?

CollaborationSharing

Community

let’s see it later …


rules, values


Rules and Values

Rules make us confident of our next behavior

Rules drive decisionsEmotions drive actions


Collaboration


Transparency


Value


Freedom


suggestions


Open Source and Innovation

Innovation is strictly connected to knowledge, to kn owledge sharing and relations

(networks, ecosystems, ecologies)

Collaboration, sharing, communityare sufficient conditions to bring innovation?

Collaboration, sharing and communityare powerful tools to support innovation


Communication: the story


Communication: respect and love


New strategy: pre-adactivity and serendipity

Look at the future, keeping our eyes and mind open to be able to catch and make future changes emerge

Standing on the sidelines in a proactive way, generating a potential resource stock that we will use when we need to.

Be ready to veer if the wind turns


New leadership: collectivity

http://vimeo.com/31661336


Credits

Thank for images to:

www.wordle.net/www.intel.comwww.gartner.comwww.digitpa.gov.itwww.spagoworld.orgwww.fotosearch.comwww.londonlovesbusiness.comwww.nanopress.ithttp://www.carrotcorp.comhttp://fda.gov/http://iangotts.wordpress.comwww.blinkerart.net/http://foolsjournals.wordpress.com/www.varese7press.itwww.modalizer.comwww.6oredeitemplari.ithttp://fr.freepik.comwww.clipartgratis.ithttp://eatocracy.cnn.comhttp://swervechurch.wordpress.com/http://blossomsandposies.comhttp://recipesingoodtaste.comhttp://clearmotive.ca/http://ingredienti.saicosamangi.org/http://caffeamodomio.com/http://ganjarruntiko.blogspot.it/www.petapixel.com/2011/11/03/breathtaking-murmuration-of-starlings-caught-on-camera/