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Digital Disruption and the future of csr

csr Online awards seminar 2014

INVITATION

lundquist.AN EVENT of IN COLLABORATION WITH

Milan, 27-28 MayFondazione cariplo conference centre

Sponsors & partners


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When Lundquist initiated its research into online CSR communications back in 2006, YouTube had just come out of beta, Twitter was barely a prototype and Facebook was being launched to the public. In the space of just a few years, as our CSR Online Awards research shows, these channels have become a regular part of keeping informed and in touch when it comes to CSR and sustainability. Both for those with a professional interest and for the “informed public”.

In the course of monitoring user trends and corporate practices, we have witnessed how the pervasiveness of digital has created a shift the company-stakeholder dynamic and opened up enormous potential for transparen-cy, engagement and social change. This digital disruption impacts on both time (the speed of interactions) and space (the proliferation of communication channels). Our goal is to provide an opportunity to understand these challenges better, hear how leading companies are responding to this changing scenario and compare notes about strategies for the future of CSR.

The seminar has proved to be an essential appointment for company professionals involved in corporate responsibility and sustainability because of its unique focus on the challenges posed by a digital environment. Though this initiative, we have brought together hundreds of participants and dozens of expert, international speak-ers in prestigious locations in Milan, Venice and Turin. We have always strived to provide an atmosphere of exchange and learning in a reserved, informal atmosphere because we know it is highly valued by our guests.

The seminar will take place in Milan thanks to the generous support of Fondazione Cariplo and its magnificent conference facilities in the heart of the city. Our thanks to them.

We are proud to invite you to the 5th Lundquist CSR Online Awards Seminar and look forward to your active participation.

James Osborne (Head of CSR) & Joakim Lundquist (CEO)

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you will hear from

Feedback from past participants

SPEAKERS

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A great opportunity to get a thorough update on how other big companies are tackling these issues at a European level.

Sustainability planning & reporting manager, Fortune 100 oil company

My compliments for the high level of presentations and for the organisation and thanks for the opportu-nity to share our experience with other colleagues.CSR manager, European publishing company

Such an interesting conference - it was a pleasure to attend, contribute and participate.Head of corporate responsibility, FTSE 100 energy company

It was a lovely event, thank you for inviting us!Head of global corporate web-sites, Fortune 100 Swiss company

Elaine Cohen, Founder-Manager, Beyond Business

Brittany Golob, Editor, Communicate MagazineDonata Garrasi, Lead Adviser, The Organisation for Economic Co-operation and Development

Michael Agar, Former Head of Graphics, Telegraph Media Group

Ursula Fischler-Strasak, Sustainability and Access to Healthcare Communications, Roche

Pier Mario Vello, Secretary General, Fondazione CariploMichael Sellen, Head of Internet, eMedia Team, Deutsche Post DHL

Asthildur Hjaltadottir, Services Director, Global Reporting Initiative

Marcella Logli, Head of Corporate Social Responsibility, Telecom ItaliaManjit Jus, Sustainability Operations Manager, RobecoSAM

Tobias Dennehy, Corporate Story Architect & Editorial Change Manager, Siemens

Eduardo Puig Aznar, Director of stakeholder engagement, Telefonica

Roberto Ciati, Scientific Relations & Sustainability Director, Barilla

Donald Johnson, Head of Corporate Responsibility & Brand Strategy, National Grid

David Connor, Managing Director, Coethica

André Doren, Chief, External Outreach, Office of the United Nations High Commissioner for Human Rights

Plus input from Lundquist’s own experts and more best practice companies. Among participating companies you will meet: Allianz, Credit Suisse, Deutsche Bank, Djurgården IF, ERG, Ericsson, Eni, Gruppo Hera, Indesit, Intesa Sanpo-lo, Juventus, Mondadori, Nestlé, Novartis, RCS Media Group, Terna, VF Corp, Vodafone Italia and UBS.

Silvia Raccagni, Sustainability Communications Manager, adidas Group

Domenico Negrini, Head of Sustainability, Snam

Rossella Cardone, Head of Sustainability in the Mediterranean Region, Ericsson

Filippo Bocchi, Director Corporate Social Responsability, Gruppo Hera

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The seminar is built around a series of plenary sessions with keynote speakers and thematic workshops featuring company case studies and “master classes” from recognised experts.

Our programme for this year is underpinned by the insight that digital has not simply added a new set of communi-cations channels, it has profoundly disrupted the company-stakeholder dynamic. The immediacy and interconnect-ed nature of online environments raises complex questions for companies that go beyond simple definitions of “reporting” and “communicating”. We will explore together this shifting landscape by sharing new approaches to corporate responsibility and sustainability disclosure and emerging experiences in non-financial disclosure, social media, digital storytelling, visual communications and stakeholder engagement.

Our aim: to map the value that CSR can bring companies in terms of accountability, reputation and engagement.

Seminar themes


reporting

social mediastorytellingGRI G4

Evolution

2014 AWARDS RESULTS

COMMUNICATIONS

RANGE OF AUDIENCES

INFOGRAPHICSDATA VISUALISATION

CSR ISSUES

New trends

Visual CommunicationsEFFECTIVENESS

ESG

Corporate disclosure in a digital-first era - The fact of abandoning a paper-first logic has combined with the recent evolution of corporate accountability to give rise to a host of ways for companies to disclose their non-financial performance to a range of audiences. What does this panorama look like through a digital lens? And how do the latest trends in reporting affect the broader communications approach?

Putting the “social” back into corporate responsibility - Social media has fully come of age in the field of CSR, with many professionals finding the lines are blurred between personal and work domains. Companies have made more tentative steps, torn between the need for qualitative dialogue with a limited number of people and the need to reach out to a vast and assorted public. Our experts are on hand to share successful strategies.

Seeing is believing: mastering digital and visual communications - Research shows our brains are hard wired to retain more information through moving images than simple words on a page. Digital communications provides opportunities for using visual communications but many go untapped in the field of CSR. This is a prac-tical learning experience in successful techniques brought to you by masters in the trade.

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TENTATIVE PROGRAMME


TUE27May

wed28May

14.00 - 15.30 Plenary sessionCorporate disclosure in a digital-first era

16.00 - 17.30 Workshop sessions

19.30 Gala dinner & Awards ceremony (Palazzo Visconti)

15.30 - 16.00 Coffee break & networking

The bigger picture: mapping the real benefits of effective CSR communicationsFrom “report” to “reporting” in a multi-document, multi-format modelTargeted reporting: focus on audiences and themesWhat the transition to G4 means from a communications perspective

09.00 - 10.30 Opening sessionStakeholder engagement: the role of storytelling, visual communications and social media


12.30 - 13.30 Lunch

10.30 - 11.00 Coffee break & networking

How to integrate social media into stakeholder engagement strategiesJoining the conversation: experiences in use of TwitterUnlocking the potential behind Facebook: engaging on social and environmental issuesBehind the numbers: how to measure social media effectiveness for sustainability


15.00 - 16.00 Closing session

How to be successful with infographics and data visualisationNew trends in information architecture and user experiencesShow don’t tell: unlocking the potential of video

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11.00 - 11.30 Face to face

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the conference venue

OUR LOCATIONS

The Fondazione Cariplo is a philanthropic foundation that assigns free grants for social projects at an interna-tional level. It is one of the biggest foundations globally by assets and boasts one of the longest histories in Italy

GALA DINNER AND AWARDS CEREMONY

Located a short walk from Milan’s central piazza and the Scala opera house, the Palazzo Confalonieri is a 17th-Century building that was home to the Confalonie-ri, one of the most aristocratic families in Milan. It was bought by the Savings Bank in the early 1900s and for part of the last century served as the tax collection offic-es in Milan. It is now an international conference centre with seven halls. It features works of art from the foun-dation’s collection.

We will change scenario for the evening, moving to the impressive backdrop of the Palazzo Visconti, located near to Milan’s most fashionable shopping streets. Our gala dinner and CSR Online Awards ceremony will take place in the ballroom of the Palazzo Visconti, which has been a sumptuous event venue since the 1600s. Originally built in the 17th century by Carlo Bolagnos, a Spanish nobleman, the palace was bought by Viscount di Grazzano in the 19th century and became the family residence. It is one of the most elegant examples of the Lombardy Barochetto style and the decoration in the rooms on the main floor is particularly interesting, in the style of the early eighteenth century with hints of the Rococo movement.


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for an organisation of its kind. Created in its current form in the early 1990s, the foundation traces its roots back to the Savings Bank of the Lombardy Provinces, set up in 1823.

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about the lundquist csr online awards

Our success as strategic consultants is grounded on a decade of research into excellence in online corporate com-munications at an international level. Our investment in this research activity has served to develop advanced meth-odologies for effective corporate communications and also to raise awareness of the importance of digital channels. We have covered financial and institutional communications, employer branding, social media from a corporate perspective and, since 2008, online CSR communications.

The current, sixth edition of the research has seen a major step forward in our approach to assessing companies’ online communications. We have reorganised our evaluation protocol into seven pillars to better reflect the main challenges of responding to stakeholder expectations in a digital-first world. Our new model provides greater flexibility in evaluating companies and assigns greater importance to critical areas such as user experience, engaging content and social media. It will therefore generate more actionable insights and best practice across a wide range of areas.

Concrete: providing a core set of environmental, social and governance information, from policies and guidelines to data and targets

Transparent: allowing users to see “under the bonnet” with more detailed disclosure (for example on stakeholder engagement and target achievement)

User friendly: speedy and intuitive navigation, reporting formats, accessibility from mobile devices, search func-tionality as well as the user experience more generally

Ongoing: keeping stakeholders updated on a regular basis (through news, blogs, etc.) and remaining open to feedback and comment

Social: leveraging social media to listen, inform and engage both in generic corporate channels and in accounts specifically geared to audiences interested in CR or sustainability

Integrated: taking the CR message to stakeholders across the corporate website, for example as part of the pres-entation of the company and information aimed at investors, journalists or jobseekers

Distinctive: using digital to tell an engaging, unique, story that focuses on the most important issues and shows what strategy means in day-to-day, concrete contexts through storytelling, video and visual communication

New approach adopted for 2014


key numbers for the 6th edition

1,600 responses to expert questionnaire over 6 years

270 European companies taken into consideration

500 social media accounts mapped

7 pillars

6th edition

5 rankings (Europe, Germany, Italy, Nordic Region, Switzerland)

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Fiat industrial village & savings museum

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PAST EDITION 2012: Turin

The edition in the “magic city” at the foot of the Alps saw a two-day event spread across three fantastic locations: a group of afternoon workshops at the newly opened Savings Museum (Museo del Risparmio), a gala dinner and awards ceremony at the 5-star Hotel Golden Palace (with two-star Michelin chef Marco Sacco) and the full seminar at the Fiat Industrial Village. The theme was “Beyond Cut & Paste Communications: the web as a strategic lever for corporate responsibility”.

100 participants from 50 companies

2 plenary sessions: The future of CSR reporting, Beyond cut & paste communications through innovations in digital

7 thematic workshops: Report 0 (First steps and Rating & Guidelines), Integrated reporting, The responsible employer, B2B vs. B2C, Reaching out to the SI community, and Can CSR make news?

13 company case studies: Allianz, Autogrill, Barilla, BBVA, Centrica, Gruppo Hera, Eni, Mondadori, Nestlé, SCA, Snam, Telecom Italia, UBS

14 expert speakers: 3BL Media, Call 2 Action, Communicate Magazine, Contrast Capital, CNBC, ECPI, Ethical Corporation Magazine, ETicaNews, Global Reporting Initiative, InnoCentive, KPMG, OccupyCSR, SRI-CONNECT, University of Pavia

9 video interviews published


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https://www.youtube.com/watch?v=_Xsrn1TmbKU

Telecom Italia Future Centre

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PAST EDITION 2011: Venice

For its third edition, the CSR Online Awards Seminar moved to the dramatic location of Venice. Held in October 2011 at the Telecom Italia Future Center, the event was transformed with the introduction of a gala dinner and awards ceremony, with day two dedicated to company-only seminar.

110 participants from 47 companies

2 workshops: Online reporting and Integrating CSR into the broader communications agenda

6 company case studies: Centrica, Enel, Intel, Metso, Nestlé, Telecom Italia

7 external speakers: 3BL Media, Bank Sarasin, Carbon Disclosure Project, DNV Business Assurance, Global Reporting Initiative, GreenTV, WWF International



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UniCredit Conference Hall

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PAST EDITION 2010: MILAN

The second edition of the CSR Online Awards Seminar was held in October 2010, hosted by UniCredit at its Confer-ence Hall in central Milan. The full-day event saw broader participation from non-Italian companies as well as a final session open to the public.

160 participants representing 30 companies

2 workshops: Online reporting vs. Online communicating and The internet, social media & stakeholder engage-ment

6 company case studies: Enel, Hera, Hewlett-Packard, Nestlé, Terna, UniCredit

5 external speakers and discussion partners: Avanzi, VBDO, CSR Europe, JustMeans, Vita



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Fondazione Eni Enrico Mattei

120 participants

39 companies represented

4 workshops on Finance, Energy, Best Practice & Interactivity

9 company case studies: UBS, Swedbank, Assicurazioni Generali, Banca MPS, Eni, Shell, Telecom Italia, Roche, Autogrill

5 external keynote speakers: Fondazione Eni Enrico Mattei, Eurosif, Eurizon Capital, UNEP FI Asset Manage-

ment Working Group, New York Times, IHT

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PAST EDITION 2009: Milan

The inaugural CSR Online Awards Seminar was held in November 2009, hosted by the Fondazione Eni Enrico Mattei, Milan. Held over the course of one day, it included a company-only seminar followed by a plenary section open to the public.


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Milan, with its 3 airports, is connected to the major cities in Europe and worldwide: Malpensa: international flights Linate: domestic and European flights Bergamo Orio al Serio: main hub for low cost airlines

The main railway station is the Central Station (Milano Centrale) which is served by Trenitalia, the State Railways. Regular express and fast trains serve all Italian cities, and some European cities. You can also reach Milan by car through motorways: A8, A1, A4, A7.

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registration and prices

The event is open to invited companies only.• Early booking rate (until April 30th): €425• Standard booking rate: €895Rates exclude Italian VAT (“IVA”, if applicable) and cover full access to the seminar sessions, gala dinner and awards ceremony, refreshments, and lunch on May 28. Fees

To register or for further information, please contact:Laura Cappelli · @ [email protected] · t. +39 02 3675 4126

why attend

how to reach milan

A unique chance to focus on CSR in a digital environment, from websites to online report-ing, from social media to video. Plus an opportunity to discover the CSR Online Awards.

Attendees are all corporate professionals working in CSR, communications and related areas, plus expert speakers.

European by design, global in its outlook.

The seminar is all about sharing ideas, challenges and success stories with a view to making it a key learning experience, providing a flood of practical take-aways.

Learn from case studies by top performers in the CSR Online Awards. The seminar focus-es on content, quality and relevance.

A precious opportunity to meet peers and colleagues in an informal setting .

Focus

Exclusivity

International

Collaboration

Best practice

Network

Sponsorship opportunitiesIf you would like to help make the CSR Online Awards Seminar a continued success, please contact us to find out about sponsorship opportunities and benefits, including access to the event for multiple participants. Write to [email protected] for details.


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do not include travel costs or accommodation. Shared places are not permitted.

For Lundquist clients in 2013-2014, the fee will be waived for the first participant. Discounts available for multiple participants.

Upon registration we will provide all participants with more detailed information.

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CSRonline

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Lundquist is a strategic consultancy specialised in online corporate communica-tions and with particular expertise in financial communications, corporate respon-sibility, employer branding, storytelling and social media. Our clients include more than 70 of the largest traded companies in Europe.

IN CORPORATE RESPONSIBILITY, WE DEVELOP STRATEGIES FOR SUCCESSFUL REPORTING AND COMMUNICATIONS, FROM INSIGHTFUL PERCEPTION AND MATERIALITY ANALYSES, THROUGH USER FRIENDLY WEBTREES TO DYNAMIC, DISTINCTIVE CONTENT.

Research programmes

Now in its 6th year, the research assesses how Europe’s top companies use their online presence to communicate their corporate responsibility and sustainability.

Research “laboratory” analysing theuse of social media from a corporate perspective. Research comprises a series of studies of individual social networks.

Via San Maurilio, 23 Milan, Italyt. (+39) 02 3675 4126

For registration and information:[email protected]

For speakers and sponsors:[email protected]

Europe’s most influential study intoonline financial and institutional communication, which has tracked leading European companies (1,000+ a year) for over 15 years. Research carried outwith KWD.

First research in Europe to assess how companies communicate their identity and employer branding to current and future employees.

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