How can major companies and innovative startups
best work together?
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@avestemeanu
Co-founder @ Wisembly
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What We Do
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Founded in 2010
40 employees
400+ clients
€1.5M raised in 2014 with Alven Capital
Gartner Cool Vendor in France 2015
3 founders
working in Paris
Fortune 500 clients over 5 continents
We develop collaborative solutions to improve meetings’ productivity
@avestemeanu
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Definitions
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Startup definition #1
@avestemeanu
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« A large company is a permanent organization
designed to execute a well-defined, fully validated,
well tested, proven, verified, stable, clear, un-
ambiguous, repeatable and scalable business
model. »
Large company definition
Steve Banks
@avestemeanu
2 opposites…
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« A large company is a
permanent
organization designed
to execute a well-
defined, fully
validated, well tested,
proven, verified,
stable, clear, un-
ambiguous,
repeatable and
scalable business
model. »
@avestemeanu
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… like oil and vinegar
@avestemeanu
Oil + Vinager => make Vinaigrette
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Why startups should work with large companies
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Use the large companies to get « unconfused »
@avestemeanu
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0 - Find a believer
Sales pitch:
« I work on a realtime platform around places and events . »
Georges-Edouard Dias
@avestemeanu
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1 - Define the product with him
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2 - Find a pricing
@avestemeanu
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3 - Well done: FIRST CLIENT EVER!
@avestemeanu
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Product
Customers
Make money
1st step accomplished: you sell STUFF to SOMEONE to do SOMETHING
@avestemeanu
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Then iterate!
@avestemeanu
Iterate on the product
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Iterate on the Business Model
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One Shot
Model
1/
Online
One Shot
Model
2/
Package
Model
3/
12-month
Subscription
Model
4/
What’s
next?
5/
@avestemeanu
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Iterate on the clients
@avestemeanu
Startupers, use large companies to create your startup.
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Why large companies should work with startups
Back in 2011
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1 - Their need was not filled
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2- They needed Flexibility and Velocity
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3 - They needed to break the rules
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Result: « L’esprit de Tanger »
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Wisembly created a genuine U-turn in the company’s
managerial relationship. Their solution assists us in all
our meetings.
Patrick Ropert
@avestemeanu
Given the right conditions a startup can make a huge impact on a large company
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Do’s and dont’s
1- Meet each other => #meetings per week
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2 - Give them feedback
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3 - Find the right project to collaborate
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4 - Treat them differently
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5 - Pay and get paid!!!
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6 - Recommend them
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7 - Talk about it
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