@bmacdfw
DISRUPTION IN DESTINATION BRANDING…
@bmacdfw
DISRUPTION…AN OPPORTUNITY FOR ACTION
BRUCE MACMILLAN APPETITE FOR DISRUPTION
1
@bmacdfw
DISRUPTION IN DESTINATION BRANDING…
@bmacdfw2
DISRUPTION
@bmacdfw3
DISRUPTION IS INEVITABLE
@bmacdfw
@bmacdfw4
DISRUPTION REPRESENTS AN UNPRECEDENTED
OPPORTUNITY FOR ACTION
@bmacdfw
@bmacdfw
DISRUPTION IN DESTINATION BRANDING…
@bmacdfw5
DISRUPTION
Driving Forces
Types of Disruption
What Can I Do About it?
Opportunities in your space
@bmacdfw6
DISRUPTION
@bmacdfw7
@bmacdfw8
STARTED IN 1984
AT ITS PEAK IN 2004, BLOCKBUSTER CONSISTED OF NEARLY 60,000 EMPLOYEES AND OVER 9,000 STORES.
NAMED AS ONE OF THE “BEST PLACES TO WORK IN AMERICA”.
VIACOM PURCHASED BLOCKBUSTER FOR $8.4 BILLION IN 1994 FROM WAYNE HIEZUENGA
SEPTEMBER 2010 BLOCKBUSTER DECLARED BANKRUPTCY
@bmacdfw@bmacdfw
@bmacdfw@bmacdfw
STARTED IN 1997
REED HASTINGS OFFERED TO SELL NETFLIX TO BLOCKBUSTER FOR $20 MILLION IN 2000.
MARKET CAPITALIZATION OF $42 BILLION
3,500 EMPLOYEES AND 75 MILLION USERS WORLD-WIDE
GENERATES OVER 50% OF US PRIME-TIME WEB TRAFFIC
@bmacdfw11
@bmacdfw
Personal Convenience
In-Person Availability
Enabled by Technology…
@bmacdfw12
FAILED TO SEE THE DISRUPTION COMING…AND LACKED THE
COURAGE TO ACT
@bmacdfw13
DISRUPTION
@bmacdfw
@bmacdfw14
@bmacdfw
CONVENIENCE
SIMPLIFY
BETTER VALUE
DISRUPTION
@bmacdfw15
@bmacdfw
Starts out with a smaller,
underserved customer
segment (the extendable core)
…and then migrates…
DISRUPTION
@bmacdfw16
KEY FORCES OF DISRUPTION
@bmacdfw
@bmacdfw17
TIME POVERTY The Quest to Create Time
@bmacdfw
@bmacdfw18
SHIFT FROM HARDWARE TO SOFTWARE
@bmacdfw
@bmacdfw19
SHIFT FROM HARDWARE TO SOFTWARE
@bmacdfw
DISRUPTED DISRUPTOR
@bmacdfw20
SHIFT FROM HUMANWARE TO SOFTWARE
@bmacdfw
DISRUPTED DISRUPTOR
@bmacdfw21
GLOBAL CONNECTIVITY Low Cost/Accelerated development
@bmacdfw
@bmacdfw22
“It's true that in the hyperconnected world, in the age of Facebook and Twitter, the people are more empowered and a lot more innovation and ideas will come from the bottom up, not just
the top down. That's a good thing - in theory.”
Thomas Friedman
@bmacdfw
@bmacdfw23
GLOBAL CONNECTIVITY Low Cost/Accelerated development
@bmacdfw
COMPLEX/SLOW SIMPLE/FAST
RAISING MONEY
HIRING SKILL
@bmacdfw24
DISRUPTION AS SPORT
@bmacdfw
@bmacdfw25
@bmacdfw
DISRUPTION AS SPORT
“The innovators who create products at hackathons aren’t even trying to disrupt your business. You’re just the collateral
damage.”
Larry Downes and Paul NunesHarvard Business Review
March 2013
@bmacdfw26
@bmacdfw
TYPES OF DISRUPTION
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@bmacdfw
BIG-BANG DISRUPTION
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@bmacdfw
BIG-BANG DISRUPTION
@bmacdfw29
@bmacdfw
BIG-BANG DISRUPTION
STARTED IN JUNE 2010
OPERATING IN 400+ CITIES IN 68 COUNTRIES
75+ MILLION GLOBAL CUSTOMERS
ONE BILLION TOTAL RIDES/TWO MILLION+ RIDES PER DAY
50,000 DRIVERS BEING ADDED PER MONTH
RECENTLY VALUED AT $62.5 BILLION
@bmacdfw30
@bmacdfw
TECHNOLOGY INNOVATION
@bmacdfw31
@bmacdfw
TECHNOLOGY INNOVATION
DISRUPTED DISRUPTORDEAD
@bmacdfw32
@bmacdfw
LEGISLATIVE POLICY
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@bmacdfw
LEGISLATIVE POLICY
@bmacdfw34
@bmacdfw
LEGISLATIVE POLICY
DISRUPTED DISRUPTOR
@bmacdfw
DISRUPTION IN DESTINATION BRANDING…
@bmacdfw35
WHAT CAN I DO ABOUT IT? Action Strategies
@bmacdfw36
@bmacdfw
BE ON THE LOOKOUT FOR DISRUPTORS
@bmacdfw37
@bmacdfw
BE ON THE LOOKOUT FOR DISRUPTORS
EPIC FAIL
EPIC FAIL
FIGURED IT OUT
@bmacdfw38
@bmacdfw
CREATE A BIGGER STORY
@bmacdfw39
@bmacdfw
CREATE A BIGGER STORY
@bmacdfw40
@bmacdfw
CREATE A BIGGER STORY
@bmacdfw41
@bmacdfw
CREATE A BIGGER STORY
@bmacdfw42
@bmacdfw
CREATE YOUR OWN DISRUPTION
@bmacdfw43
@bmacdfw
CREATE YOUR OWN DISRUPTION
DISRUPTED DISRUPTED
@bmacdfw44
@bmacdfw
DISRUPTED DISRUPTORS
CREATE YOUR OWN DISRUPTION
@bmacdfw45
@bmacdfw
PREPARE TO EXIT AND CREATE YOUR OWN PIVOT
@bmacdfw46
@bmacdfw
PREPARE TO EXIT AND CREATE YOUR OWN PIVOT
DISRUPTED DISRUPTORS
@bmacdfw47
@bmacdfw
LOOMING DISRUPTIONS
@bmacdfw48
@bmacdfw
LOOMING DISRUPTIONS MORTGAGES
DISRUPTED DISRUPTORS
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@bmacdfw
LOOMING DISRUPTIONS GROCERIES
DISRUPTED DISRUPTORS
@bmacdfw50
@bmacdfw
Disruption in Your Space Approach #1: Create a bigger story
Double-down on a better care experience
@bmacdfw51
@bmacdfw
Double-down on a better care experience
Disruption in Your Space Approach #1: Create a bigger story
@bmacdfw52
@bmacdfw
Combine high-touch and high-tech
Disruption in Your Space Approach #2: Create Your Own Disruption
@bmacdfw53
@bmacdfw
Disruption in Your Space Approach #2: Create Your Own Disruption
Combine high-touch and high-tech
@bmacdfw
DISRUPTION IN DESTINATION BRANDING…
@bmacdfw54
THE PATH AHEAD IS FULL OF OPPORTUNITY…
@bmacdfw
DISRUPTION IN DESTINATION BRANDING…
@bmacdfw
DISRUPTION…AN OPPORTUNITY FOR ACTION
BRUCE MACMILLAN APPETITE FOR DISRUPTION
55
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