presents
DIY: How to Produce Video Content for Your Company on a Startup Budget David Rabinowitz @Daverabin
How to bootstrap a start-‐‑up film
1. Quality is as quality does !
2. Storyboarding isn’t for planners !
3. Let’s make a movie…errr learn how to make a movie
Featuring ~
Quality is as quality does
Featuring: ~ Blurry is good ~ Audio is always harder than video. Always. ~ This equipment is cheap!
1) Blurry is good
2) Audio is always harder than video. Always.
3) This equipment is cheap! The $184 studio.
Name Price Link
Own it a decent computer $1000 www.apple.com
Borrow it DSLR camera $650 www.amazon.com
It’s free! Magic lantern $0 www.magiclantern.fm/
Buy it 50mm F 1.8 lens $109 www.amazon.com
Buy it Lavalier microphone
$20 www.amazon.com
Buy it Decent tripod $25 www.amazon.com
Buy it Adobe premiere $30 www.adobe.com
Total $184
Brand names for equipment: !DSLR Camera – Canon t5i Lavalier Microphone – Audio Technica ATR-‐‑3350 Lavalier Mic Tripod – Vista explorer 60 inch lightweight tripod
Storyboarding isn’t for planners
Featuring: ~ Quick is your friend. Funny is your friend, too. ~ Storyboarding…sort of ~ B-‐‑roll is brilliant
1. Your movie should be short. Like less than two minutes.
!1. Visual cuts need to be short. Like less than
10 seconds / 2 sentences. !2. Your movie should be a little funny. Unless there’s a reason for it not to be.
1) Quick is your friend. Funny is your
friend, too.
2. Storyboarding…sort of
2. Storyboarding…sort of
What you do need: !• a general sense of tone (funny, serious, etc) • a general sense of purpose (sales,
education, etc) • the ability to give your colleagues some
direction on camera !
What you don’t need: !• a script • stick figures acting out a script
Ceo explains product
Shot of product
What a cool office!
Marketing person loves the product!
CEO explains product (audio)Marketing person loves
product (audio)
Music
Video
Audio
2. Storyboarding…sort of
Ceo explains product
Shot of product What a cool office!
Marketing person loves the product!
A Roll
CEO explains product (audio) Marketing person loves product (audio)
3. B-‐‑Roll is brilliant
B Roll
Let’s make a movie…err learn how to make a movie
Featuring: ~ A virtual worksheet ~ Smile and say cheese ~ Cut and paste
1. A virtual worksheet (10 mins)
1) What’s the purpose of your movie?
2) What’s the tone of your movie?
3) What’s one piece of A roll you know you’ll want?
4) What’s one piece of B roll you know you’ll want?
5) What’s one cool shot you could pre-‐‑plan?
6) What’s one problem you might have?
7) What are two questions you can plan to ask your
“actors?” (This is your script)
2) Smile and say cheese (15 mins)
Your job:
!1) Get one piece of A-‐‑Roll, and direct it (work with a
neighbor!)
!
1) Get one piece of B-‐‑Roll
!
2) Think for a moment how they could fit together
3) Cut and paste (20 mins)
1) New project
2) Create a sequence
3) Import files
4) Pull a clip to the timeline
5) Edit a little
6) “Fix the audio”
7) Add a transition
8) Export
Questions?
Recommended
