Dogs and demons in mobileWhat mobile carriers don’t tell about 3G
We want
more dogs!
Mobile Monday Global Summit | Kuala Lumpur | 2008.5.19
Benjamin Joffe |CEO, Plus Eight Star Ltd
Co-Founder, Mobile Monday Beijing
Have we made
so much progress?
the mobile professionals community
3G Business models
Is there any successful
service or business model?
1Sell 3G licenses
2Sell 3G infra
3Invest and sell a company
with “3G” name
4Organize conferences
about 3G
But users want quality service!
Operators need more capacity!
GSM Association Executive
Still I couldn’t help but wonder:
Is there no business model for
3G services?
the mobile professionals community
Why this is happening
Video phone
Mobile payment
Contactless(and networkless)
Mobile TV
Terrestrial or
Satellite Broadcast
Most talked-about services
don’t need 3G
We are sorry for telecom operators
who made the mistake of 3G,
but it’s not our fault!
Martin Varsavsky
CEO, FON
(world’s largest WiFi network operator)
For operators, 3G is essentially a
waste of money.
VP of one of the most innovative European Telecom operators
(Very familiar with Asian markets)
Unfortunately, there is no
coming back
Alternate definition
Games
Girls
Gambling3G
Games
Girls
Gambling3G
the mobile professionals community
What next?
More dogs!
Takeshi Natsuno
Senior VP & inventor of i-mode
NTT DoCoMo
It's not about bandwidth, nor standards,
nor unique Japanese culture.
It is about fun and convenience.
Japanese put great effort into designing
new technologies that can be adopted by
anyone, especially techno-phobics.
Not big files
But multiple small connections
Mobile communities
Mobile Game Town (Japan)
Cyworld (Korea)
QQ (China)
Mobile auctions
Mobaoku (Japan)
11th Street (Korea)
Mobile shopping
Rakuten (Japan)
GirlsWalker (Japan)
Mobile search
Yahoo
LBS search
Etc.
IM
Not SMS
Still looking for its business model
(digital goods?)
the mobile professionals community
Catalysts
1.Better & more simple
data pricing
2.Get rid of SMS
3.Better payment infrastructure
Thanks!
Terima Kasih!
www.linkedin.com/in/benjaminjoffe
www.slideshare.net/plus8star/
Skype: benjamin0123
the mobile professionals community
Inside Cyworld
Inside QQ
Published research
Free sample | www.plus8star.com
Clients selection
Recommended
