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E-Summit: Writing LinkedIn Profiles

Handouts

Brought to You by

The Resume Writing Academy www.resumewritingacademy.com

and

Career Thought Leaders Consortium www.careerthoughtleaders.com

Bookstore www.wendyenelow.com/bookstore.php

Wendy Enelow &

Louise Kursmark

February 14, 2013

RWA E-‐Summit: Writing LinkedIn Profiles © 2013 Louise Kursmark & Wendy Enelow • Page 2

LinkedIn Fact Sheet

• LinkedIn operates the world’s largest professional network on the Internet with more than 200 million members in more than 200 countries and territories.

• Sixty-‐four percent of LinkedIn members are located outside of the United States, as of January 9, 2012.

• LinkedIn members conducted 5.3 billion professionally oriented searches on the platform in 2012.

• LinkedIn is currently available in 19 languages: English, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, and Turkish.

• If you received a notification about how frequently your profile was viewed in 2012:

• If in the top 1% – you are in the company of 2 million other members in the top 1%

• If in the top 5% – 10 million other members


LinkedIn Profile Field Limits Compiled by Jason Alba, January 2013 First Name: 20 characters Last Name: 40 characters Professional Headline: 120 characters Custom/Vanity URL: 30 characters Website (OTHER option): 30 characters Summary: 2000 characters Specialties Section: Going away – can’t add, edit, delete. If you merge with

Summary you may have to trim so combined total is under 2000 characters

Experience Company Name: 100 characters Job Title Name: 100 characters Location: 80 characters (this shows up after the Dates... great place to

put more branding/value prop) Description: 2000 characters

Interests (become hyperlinks in a weird way): 1000 characters

Advice for Contacting: 2000 characters

Education Description: 1000 characters Project Description: 2000 characters (doesn’t all show until you click for more) To see some creative uses of some of these fields (like Location), check out Jason’s Profile: www.LinkedIn.com/in/JasonAlba.


Incorporating Keywords When your client has relevant experience: Incorporate appropriate keywords naturally into all sections of the LinkedIn profile.

When your client does not have relevant experience: Find creative (yet honest and legitimate) ways to use the right keywords to be found in a search for target positions and to position your client as knowledgeable about the field or industry.

EXAMPLE: Headline

Honors Graduate Seeking Professional Opportunity in Retail Sales & CRM

EXAMPLE: Summary

Honors Graduate from Loyola University with a BS Degree in Business Administration, Minor in Marketing, and 4.0 GPA. Completed more than 40 coursework hours in Sales, Marketing, Retail Operations, Customer Service, and Product Management in preparation for professional career in Retail Sales Management.

(Summary then continues with more info about extracurricular activities, work experience, volunteerism, leadership – whatever is most relevant to client’s goal.)

Where to Find Keywords

Job Postings

Company Websites

Thought Leader Blogs

Performance Evaluations

Industry Association Websites

O*Net (http://www.onetonline.org)

Resume Books (http://www.wendyenelow.com/bookstore)

Keyword Books (http://www.wendyenelow.com/bookstore)

Industry Conferences – Presentation Titles, Speaker Titles, Industry Buzzwords


HEADLINE SECTION: 12 EXAMPLES 1. Hard-‐Skill Keywords Technology Sales Professional | 14 Years Selling Enterprise Systems, Telecommunications, Networks,

Software, New Media [118 CHARACTERS] 2. Soft-‐Skill Keywords Graphic Artist whose strengths include details, verbal & written communications, organization, and

optimism! [108 CHARACTERS] 3. Job Titles Communication Professional | Writer-‐Editor | Creative Writing Instructor | Reading Specialist

[93 CHARACTERS] 4. Job Titles – Positioned for Promotion COO-‐ready with strong portfolio of qualifications in multi-‐site operations management, HR, supply chain,

and finance [117 CHARACTERS] 5. College / University Harvard University Graduate with BS in Mechanical Engineering. Minor in Systems Technology. Top 5% of

Class. 3.9 GPA. [118 CHARACTERS] 6. Location Tokyo-‐based Marketing Director: 15 years’ experience building new markets & new clients in China, Japan,

Korea, Thailand [120 CHARACTERS] 7. Foreign Languages Trilingual Archeologist leading digs in North & South America, Europe, Asia. Fluent English, Spanish &

Mandarin Chinese. [120 CHARACTERS] 8. Client Names Management Consultant (OD/HR/Change Management) to J&J, P&G, Kellogg’s, Gerber, PepsiCo in locations

worldwide [110 CHARACTERS] 9. Branding Statement Strategic global CEO/COO who turns around operations to deliver improvements in process, cost, quality &

productivity [117 CHARACTERS] 10. Key Accomplishment Top-‐performing key account/sales professional with a record of ALWAYS exceeding sales, profit, and market-‐

share goals [117 CHARACTERS] 11. Tell A Story / Create A Vision Family Nurse Practitioner – Contributing to a positive, optimistic, and holistic health care environment

[104 CHARACTERS] 12. Jason Alba’s Headline Formula I help job seekers by writing resumes that open doors, generate interviews, and outperform the

competition. [107 CHARACTERS]


SUMMARY SECTION STRUCTURE #1: MULTIPLE OBJECTIVES

Felipe Diaz Communications Professional | Writer-‐Editor | Creative Writing Instructor | Reading Specialist [95 CHARACTERS]

Summary [1690 CHARACTERS] My background uniquely combines experiences as a writer, a journalist, a creative writing teacher, a reading specialist, and a communications professional. I’ve worked in a variety of media—from writing a blog for 2 years to creating feature articles and short stories, several of which have been published. JOURNALISM • Write well and write on deadline. • Create articles for specific audiences. • Capture nuances and unique content through strong interviewing abilities and empathetic communication

style. • Apply keen research and analytical skills to thoroughly explore issues and master new material. CREATIVE WRITING • Write stories in a succinct yet compelling narrative style that resonates with authenticity. • Have compiled a portfolio that spans multiple media from literary journal publications (short stories, feature

articles) to social media/blogs. • Attended intensive week-‐long Creative Writer’s Conference at Dartmouth College. TEACHING & TUTORING • Teach numerous creative methods for writing content specifically tailored to variety of audiences. • As AmeriCorps volunteer, tutored and mentored youth (grades 1–5), boosting English language proficiency

and fostering love of learning by linking subject matter to individual interests. GLOBAL EXPERIENCE & LANGUAGES • Proficient in Spanish with strong verbal and written communication skills. • Able to read in French. • Spent 6 months studying/traveling in Spain and 3 weeks in China. PUBLICATIONS & HONORS • Contest Winner, “Silent Witness,” a travel-‐writing piece, featured in Students Abroad magazine (Fall 2010). • Featured Writer, “Who Am I?,” short story published in Musings, Penn State’s online literary magazine

(Spring 2011).

Contributed by Jan Melnik • ABSOLUTE ADVANTAGE • [email protected]


SUMMARY SECTION STRUCTURE #2: BULLETED ACHIEVEMENTS

Stephen Gordon Top-‐performing key account/sales professional with a record of ALWAYS exceeding sales, profit, and market-‐share goals [118 CHARACTERS]

Summary [1583 CHARACTERS] Ten years of sales success in competitive industries (building products, electronics): XYZ CORPORATION, 2009–Present: • Grew sales from $1.9M to $8.4M in 3 years. • Achieved both sales and margin growth EVERY YEAR in a downward-‐trending economic cycle. NORTHWEST FOREST PRODUCTS, 2007–2009 • Overachieved sales goal by 47% and profit goal by 75%. • Named #1 nationwide in new-‐product sales competition. SYSTEMS PRODUCTS, 2006–2007 • Influenced and captured more than $500K in new business in 1 year. • Introduced new technology products into hard-‐to-‐penetrate accounts, including Starbucks and Sea-‐Tac

Medical Center. GEORGIA-‐PACIFIC, 1999–2006 • Delivered double-‐digit growth in both sales and profits. • Played a key role in elevating team to #3 nationwide among 20+ sales teams. STRENGTHS • Consultative and solution selling expert with proven ability to identify and capitalize on sales opportunities. • Dedicated planner and goal setter, persistent prospector and cold-‐caller, effective presenter, keen closer. I was first called a “natural salesperson” when I was 10 and created a small business helping neighbors with household projects. I soon had more work than I could handle because I kept proposing new projects when I saw things that needed fixing, doing, or updating! Now, in my professional career, I love quizzing customers about their needs and challenges and coming up with solutions that help them be more successful. I thrive on competition and have a very strong work ethic. Most of all, I am enthusiastic about my work, keenly interested in my customers, and motivated to excel.


SUMMARY SECTION STRUCTURE #3: BULLETED EXPERIENCE

Antoine Williams Law Enforcement Professional | Accomplished Criminal Investigator & Case Closer | Ohio State Police Trooper of the Year | [119 CHARACTERS]

Summary [1946 CHARACTERS] During 20+ years with the Ohio State Police (OSP), I gained a reputation as an effective leader, investigator, and collaborator. Whether pursuing narcotic traffickers, investigating white collar crimes, supervising multijurisdictional teams, or managing budgets, I have always focused on preventing crime and enforcing criminal laws. I embrace the challenge of collecting and analyzing the disparate pieces of an investigation to solve a criminal puzzle. OSP administrators recognized my capabilities early on and offered me multiple leadership opportunities. For example, I was … • Handpicked to assist with opening and leading 4 investigative offices • Selected for several out-‐of-‐class assignments (functioning as lieutenant) • Assigned to or directed multijurisdictional units—including a 3-‐year stint attached to federal DEA teams My investigative skills are complemented by a strong understanding of information management. I am skilled in … • Searching and interpreting law enforcement, commercial, and specialized databases • Sharing intelligence with law enforcement agencies • Building trust with witnesses and informants • Analyzing information from surveillance and undercover operations Noteworthy assignments: • Named supervisor of detectives of the original unit investigating the leadership and infrastructure of 3

proposed casinos prior to state licensure. • Investigated and prosecuted larceny, property, narcotic, white collar, and personal crimes. • As undercover officer, played a key role in arrest and prosecution of a ring of American and Mexican

nationals importing $1M in marijuana from Mexico. SPECIALTIES: Criminal Investigation | Intelligence | Undercover Operations | Technical Surveillance | Interrogation | Evidence Collection & Protection | Search Warrants | Informant Handling | Raid Management | Court Testimony | Supervision & Training | Multijurisdictional Collaboration | Case Management | Investigative Follow-‐through

Contributed by Janet Beckstrom • WORDCRAFTER • [email protected]


SUMMARY SECTION STRUCTURE #4: WHAT AND HOW

Mary Lynn Edwards Executive ♦ Strategic Development ♦ Business & Market Development ♦ Competitive Market Positioning ♦ Long-‐Range Planning [120 CHARACTERS]

Summary [1892 CHARACTERS] My passion is leading organizations through change to a more innovative, successful, and profitable future. ► WHAT I DO I invent ways to shift stakeholders at all levels to abandon assumptions and processes that have blinded them. I then develop these breakthroughs into exceptional, imaginative, and effective solutions to the most formidable adverse challenges. ► HOW I DO IT People respond productively to my leadership style. I’m a natural at quickly establishing rapport, which organically develops into a deep, trusting relationship. ✔ I Listen. People communicate freely and openly with me and take risks in offering fresh ideas because they know I remain open, fair, and calm—even during periods of high stress. My listening has helped me save organizations thousands of dollars. ✔ I Develop. My ability to merge analytic, strategic, and creative thinking allows me to tweak the suggestions I hear and build new and remarkable strategies. These strategies have rescued at-‐risk organizations and created lucrative niche markets. ✔ I Implement. Thanks to my gifts for establishing connections, building great teams, and inspiring confidence in exciting futures, I am able to lead organizations out of danger and into prosperity and success. Please examine my Experience section to view details of how my executive leadership style and project management skills drove organizations to profound systemic improvements. ► SPECIALTIES EXECUTIVE LEADERSHIP Strategic Vision / Development ♦ Fiscal / Financial Austerity ♦ Change Management ♦ Leadership & Supervision ♦ Project & Program Development ♦ New Business Growth ♦ Crisis Management ♦ Alliance Building ♦ Partnership Maintenance PROFESSIONAL ATTRIBUTES Analytic ♦ Intuitive ♦ Creative ♦ Collaborative ♦ Efficient ♦ Inspirational ♦ Adaptable Integrity ♦ Exceptional Customer Service ♦ Team Building ♦ Relationship Management Excellent Communication Skills

Contributed by Roger Ford • A BETTER RESUME NOW • [email protected]


SUMMARY SECTION STRUCTURE #5: STORY-‐TELLING (MID-‐CAREER)

Rita K. Taylor Family Nurse Practitioner – Contributing to a positive, optimistic, and holistic health care environment [104 CHARACTERS]

Summary [1996 CHARACTERS] To family nurse practitioner opportunities in a hospital, family practice, women’s health clinic, or long-‐term care facility, I offer a 15-‐year career in diverse healthcare areas. During this time, I’ve worked collaboratively with physicians and other healthcare professionals to provide all aspects of care to critically ill patients. As well, I’ve served as patients’ advocate, delivering nursing care that optimized outcomes, patient/family satisfaction, and the hospital’s reputation. With a solid nursing background in Cardiovascular-‐ICU, Emergency Department, Pulmonary, and Medical-‐Surgical Unit, I’m well poised to excel in a Family Nurse Practitioner role. You will find me to be an extremely motivated, hardworking team player who has a strong commitment to the people and organization for which I work. With my previous nursing experience, MSN degree, and pending Family Nurse Practitioner Certification, I could be a valued asset to your organization. In my career, I have developed skills in a variety of areas that can be applied to meet your specific needs. A few of my strengths include: == Delivering utmost efficient, cost-‐effective medical care == Mentoring less experienced nursing staff == Applying advanced knowledge of nursing practices == Continuing to grow and develop professionally == Utilizing Soarian Clinicals, Carevue, and MAK systems I have a solid record of working within an organization to reach stated goals and provide quality nursing care that benefits my employer, coworkers, and patients. From my nursing experience in a wide array of situations, I’m able to hit the ground running and make significant contributions to heighten patient care. SKILLS: Patient Relationships; Performance Improvement; Critical Decision Making; Nursing Staff Leadership; Workflow Optimization; Patient Advocacy; Colleague Collaborations; Clinical Services; Continuity of Care; Inpatient Care; Long-‐Term Care; Physician Relations; Preventive Medicine; Quality of Care; Service Delivery

Contributed by Kris Niklawski • RESUME SELECT • [email protected]


SUMMARY SECTION STRUCTURE #6: STORY-‐TELLING (ENTREPRENEUR)

Don Washington Automotive Professional: Account Manager, Sales Manager, Product Specialist, Customer Relationship Manager [107 CHARACTERS]

Summary [1952 CHARACTERS] Bringing over 15 years of experience in automotive consulting, account development, and sales and dealership management, I have been exposed to just about everything in this industry—and continue my passion for this field. I started my career as a sales rep, but the truth is I got hooked much earlier, traveling with my dad, a salesman, to local car dealerships. He made me see that cars and car shopping are fun: that basic idea has kept me focused throughout my career. This "fun" energy is really what propelled me to open Green Rides of Boston. I truly wanted a different approach to the all-‐too-‐often model that was either too sterile and boring, or too greedy—seeing customers strictly as dollar signs. My mission was to dismantle that negative image by placing customers at the core focus of the business. I emphasized a consultative approach and stuck to that, knowing that it would build trust, and it did. My closing rate was 80% for visiting customers. Another goal with Green Rides was to stay on the forefront of promoting green technology and green driving habits. The fact that this industry is always changing is largely what makes it so exciting. Helping customers locate matches for specific tastes and needs, I launched a coexisting business, Washington Car Consultants. I advised, researched, located, and delivered cars to clients using a nationwide network to find ideal matches through customized searches. Before Green Rides, my career involved six years in account development at GMAC, where I was trusted to rebuild faltering relationships with dealerships to propel growth in specific market segments. I also worked as enterprise account manager for a large account with IBM, growing the account from $500K quarterly to $90M+ annually. There is no reason any of us has to lose the magic and adventure we experienced when we were young. I'm glad I found an industry that keeps me feeling the same excitement I did as a kid.

Contributed by Michael Kranes • RESUME SLAYER • [email protected]


SUMMARY SECTION STRUCTURE #7: 5 QUESTIONS

Maureen O’Brien Global Digital Transformation & Customer Experience Consulting Practice Leader / Client Partner – Wipro Ltd. [108 CHARACTERS]

Summary [1999 CHARACTERS] WHO: Senior Digital Business/Branded Customer Experience Strategist & Innovator – Global Consulting Practice Leader for Digital Business & Brand Transformation Programs – Client Partner & Trusted Advisor WHERE: My track record is partnering with innovative brands (Toyota, GoBe, Nokia, Verex, XYZ) in delivering connected experiences, channels, and products that drive profitable growth, market share gains, and loyalty. WHAT: I have held senior-‐level consulting leadership roles and client-‐side executive positions, leading pioneering client partnerships, strategies, and initiatives that have grown bottom lines. HOW: As a management consulting innovator, I: * Launched the first Digital Transformation service-‐line and Automotive Marketing, Sales & Service sector offerings in Wipro’s High-‐Tech Manufacturing practice * Built the practice from start-‐up to $MM fees/year, having sold, led, and delivered multiple strategic engagements and managed client relationships with C-‐level/Fortune 100 clients Previously, as a client-‐side executive, I delivered: * $2.1B profit surge via global digital marketing transformation that drove 1B site visitors for Toyota * $200M+ new flow-‐thru revenues through strategic consulting to global Fortune 100 clients at GoBe’s Internet Business Strategy & Solutions Group * $1M in new revenue in first year of launching the first web-‐based portal for the generic pharma industry. WHY: I am a passionate and pragmatic "imagineer" on behalf of consumers, corporate buyers, and client champions who expect world-‐class brands to deliver world-‐class experiences. Given the ongoing gap between customer expectations and customer experience reality, I'm inspired to help clients create transformative consumer and business impact through leading-‐edge digitally enabled brand, business, and customer experience strategies. Specialties: Customer-‐Centric Brand, Marketing, Sales, Service, and Product Innovation Strategies, Solutions, and Experiences


SUMMARY SECTION STRUCTURE #8: INTERNATIONAL FOCUS

J.T. Lin Chief Financial Officer – Seasoned US and Native Chinese Financial Executive – Bridging Across Both Cultures [108 CHARACTERS]

Summary [1674 CHARACTERS] As a finance expert and internationalist, I have sophisticated knowledge of US and Chinese tax, accounting, legal, securities, corporate finance, intellectual property, and operational issues. My professional industry experience as CFO, CEO, and Managing Principal encompasses companies engaged in enterprise software, Internet, technology, investment banking, US/China JV manufacturing, environmental consulting, and engineering/ construction of power plant facilities. I have had notable success developing corporate strategy and translating strategy into actionable business and financial plans to propel company growth, expansion, and diversification. Having managed cross-‐border transactions in China, Hong Kong, Canada, South Africa, and India, I have keen negotiating, team building/leadership, and client relationship management skills. As a dual-‐cultured professional, I offer unique insights into global business: * Born and raised in Shanghai; attended secondary school in Hong Kong; completed college, graduate, and post-‐graduate education at Cornell and Harvard. * Read, write, and fluently speak 3 dialects of Chinese – Putonghua (Mandarin), Shanghainese, and Cantonese. * Advised US/Chinese JVs as early as 1988 – among the first to leverage China’s potential in the global economy. * Create strong, trusting relationships between multinational JV partners to ensure JV success and profitability. * Control JV resources to achieve goals on schedule/within budget, provide transparency, and eliminate surprises. My specific areas of expertise include: * US-‐Chinese Joint Ventures, Alliances & Partnerships * US GAAP/SEC/Sarbanes-‐Oxley & Chinese Regulatory Requirements


SUMMARY SECTION STRUCTURE #9: MULTIPLE IDENTITIES

Louise Kursmark Resume & Careers Expert | Author | Speaker | Trainer | Dedicated to advancing the careers of my clients and colleagues [119 CHARACTERS]

Summary [1983 CHARACTERS] I wear a lot of "hats" in the resume/careers field, having honed my expertise during a long career as a resume writer, career consultant, speaker, author, and trainer. ►EXECUTIVE RESUME WRITING – My expertise and my passion! I work with executive clients worldwide, creating highly strategic career-‐marketing documents that communicate credibility, expertise, and value. ►WORLD-‐CLASS RESUME TRAINING – As founder and director of Resume Writing Academy, I have guided dozens of professionals through a rigorous training and testing program to sharpen their strategic thinking and writing skills. Our students truly EARN the prestigious ACRW designation! ►SPEAKING AND WRITING – I have written 20+ books on resumes and career management and frequently deliver in-‐person and webcast presentations to industry professionals and job seekers. My strength is breaking down a complex subject into easily digestible bites that are immediately applicable to diverse audiences. ►CAREER SERVICES MANAGEMENT – One of my current roles is Director of BlueSteps Executive Career Services. We bring a wide array of exceptional career services to the thousands of global executives who are members of BlueSteps. ►THOUGHT LEADERSHIP – As Co-‐Director of Career Thought Leaders Consortium, I am proud to team with colleagues to share “the now, the new, and the next” -‐ best practices, trends, and resources in the ever-‐evolving field of career management. What's next? Social media profiles taking the place of resumes? Virtual interviewing? Online networking sites becoming the mainstream recruiting tool? We are trending in these directions, but only time will tell. What hasn't changed: the need for all professionals to "tell their story" in a way that is compelling, meaningful, and relevant -‐ no matter the medium. As a resume/career expert, that's exactly what I help them do. Get in touch if I can help you! 781-‐944-‐2471 [email protected] Google me: http://visibility.com/louise Specialties: Resume writing, career coaching, outplacement services, career workshops, conference presentations, book authorship. Training aspiring resume writers.


EXPERIENCE SECTION #1: FELIPE DIAZ (see Summary on page 6)

Experience EDUCATOR-‐TUTOR 2011–2012 Harrisburg Central School District Harrisburg, PA I tutored students in grades 1 through 5 as part of AmeriCorps volunteer program. I also worked as an afterschool mentor providing extensive reading tutorial assistance. KEY OUTCOMES: I was able to provide value and boost students’ English proficiency. Of special significance, I was able to foster a love of learning and reading in students by linking subject matter to individual interests. ADULT LITERACY TUTOR Jan. 2012–June 2012 Adult Literacy Services Harrisburg, PA In this role, I provided one-‐on-‐one literacy tutoring focused on development of real-‐life skills, including job-‐search assistance, to English language learners (ages 18+) through the public library. COUNSELOR | LEADERSHIP COUNSELOR | LIFEGUARD June 2009–Aug. 2011 Camp Winnipesaukee Meredith, NH For 3 consecutive summers, I counseled participants of a residential camp program for girls ages 5–18. I was responsible for 10–14 girls per 10-‐day session (5 sessions per summer, with a total of approx. 500 campers each year). From providing water safety and swimming instruction to fostering a cultural exchange and leadership/wilderness training, I challenged girls to build a sense of community. I also initiated and coordinated a summer literacy program. KEY OUTCOMES: I helped to enhance self-‐esteem and development of coping skills in girls from backgrounds throughout New England that included foster homes, low-‐income/urban settings, and abusive/unstable households. Through training and experiential exercises, I developed crisis intervention and mediation skills to help campers address problems. INDEPENDENT JEWELRY DESIGNER 2006–Present Earrings! By Felipe Harrisburg, PA I design, create, and sell through ETSY custom jewelry featuring beads collected internationally.


EXPERIENCE SECTION #2: STEPHEN GORDON (see Summary on page 7)

Experience NORTHWEST REGION TERRITORY MANAGER – INDUSTRIAL/MANUFACTURED HOUSING 2009–Present XYZ CORPORATION (NYSE: XYX) Manage $8.4M sales region for $5B company, a leading distributor of building products to dealers, retailers, builders, and industrial users. Create and execute sales/business plan for the territory, balancing new business development with account management and customer support. Work with a broad customer base (millwork houses, fixture/furniture/ exhibit manufacturing facilities, cabinet manufacturers, concrete accessory and rebar customers), identifying needs and selling a diverse line of products/solutions. SALES PERFORMANCE

§ Grew Sales Revenue from $1.9M in 2009 to $3.1M in 2010 and $8.4M in 2012. § Increased Gross Margin from $185K to $971K in the 3-‐year period (#9 in the nation). § On track to achieve double-‐digit increases in both Sales and Margin in 2013.

OPERATIONS AND BUSINESS DEVELOPMENT

§ Prospected and developed more than $1.2M in new accounts. § Developed just-‐in-‐time programs that controlled costs and streamlined inventory for key accounts while

driving sales growth and margin increase for XYZ ACCOUNT MANAGER 2007–2007 NORTHWEST FOREST PRODUCTS (NASDAQ: NWFP) Sold structural panels, construction lumber, and composite products to industrial accounts in Washington-‐Oregon territory. Company is the nation’s #1 manufacturer/distributor for wood and wood-‐alternative products, with $2.7B annual revenue. Performed full range of sales, business development, and account management functions including margin accountability, product pricing, proposal development/presentation, order management, and A/R oversight. SALES PERFORMANCE

§ Achieved $1.6M Sales Revenue on quota of just $1.09M – 47% above plan. § Delivered 1.75% of Gross Margin goal – 9.1% vs. projected 7.6%.

BUSINESS DEVELOPMENT

§ Generated nearly $700K in new business for 2 new product lines – sold more TechTrim than anyone else in the company and won internal SPIFF nationwide for both new products.


SALES / NEW BUSINESS DEVELOPMENT REPRESENTATIVE 2006–2007 SYSTEMS PRODUCTS, INC. (NYSE: SPI) For $4.9B global distributor of electronics systems, sold wiring systems and networking products in Seattle region. Developed and qualified prospects; performed needs assessment; worked with technical team to create specifications; presented recommendations and closed sales. Built customer relationships, providing ongoing account management and maintenance. Selected as Sales Specialist for new product focus in digital and closed-‐circuit security systems (CCTV). SALES PERFORMANCE

§ Captured $12K immediate $12K sale for new CCTV business in King County and authorization for test installation that resulted in commitment for all future business.

§ Closed $175K contract for 58 Starbucks stores nationwide after completing needs assessment, CCTV demo, and test installation.

§ Secured $130K contract with Sea-‐Tac Medical Center for networking system for new administration building.


§ Identified need, defined solution, and led all aspects of specifying a new access-‐control system for Tacoma County. First-‐year revenue projected to be $250K, with no-‐bid follow-‐on sales for 10 years.

STRUCTURAL PANELS TRADER / ACCOUNT MANAGER / INSIDE SALES REPRESENTATIVE 1999–2006 GEORGIA-‐PACIFIC Rapidly advanced from Inside to Outside Sales and then to Product Management (Trader) role with the country’s #2 manufacturer of forest products. Georgia-‐Pacific is a $2.1B subsidiary of Koch Industries, Inc. SALES PERFORMANCE

§ Grew sales 12% in targeted key accounts. § Increased gross margin by 32.5%; maintained highest direct-‐sales profit of 15 Traders in group. § Played a key role in advancing group from last to #3 in sales among 20+ groups nationwide.


§ Worked closely with account managers to develop pricing based on market conditions.


EXPERIENCE SECTION #3: ANTOINE WILLIAMS (see Summary on page 8)

Experience D/Sergeant, Intelligence Coordinator—Gaming Section at Ohio State Police 2005–2013 (8 years) I finished up my career with the Ohio State Police back in the Gaming Section where I was previously assigned from 1999–2003. During this stint, I gathered, maintained, and disseminated intelligence related to Ohio’s gaming industry. I conducted sensitive interviews and investigations of white collar, drug, property, and larceny crimes and collected information leading to criminals’ arrest and prosecution. Additionally, I participated in plainclothes and undercover investigations as well as distributed and accounted for funds used in undercover operations. A key function was training, motivating, and supervising 7–15 officers and reviewing their cases and daily reports. Processing evidence was also a component of the position. Finally, I developed a strong rapport and collaborated with multiple agencies and prosecutors across the state. I also cultivated mutually beneficial relationships with Mexican and Canadian authorities. D/Sergeant, Sworn Federal Agent—Violent Crimes/Drug Enforcement Administration (DEA) at Ohio State Police 2002–2005 (3 years) I was specifically selected by my unit commander for a special assignment with a multi-‐agency team under the auspices of a federal task force. I investigated violations of state and federal narcotics laws as well as conducted extensive surveillance and undercover operations. I also managed all aspects of investigations from inception to prosecution. D/Sergeant, Information Utility Specialist & Team Leader—Gaming Section at Ohio State Police 1999–2002 (3 years) It was an honor to be selected to participate in establishing an office to monitor the burgeoning legal gaming presence in Ohio. My primary function was to conduct comprehensive background investigations of executives and management as part of the casino licensing process. D/Sergeant—DEA Metro Airport/Narcotic Interdiction at Ohio State Police 1997–1999 (2 years) I represented OSP on a multijurisdictional team under the direction of the Drug Enforcement Administration. In this capacity I observed travelers to gauge likelihood for narcotic trafficking and conducted plainclothes surveillance. I also made arrests and processed evidence.


D/Sergeant—Narcotics Enforcement Team at Ohio State Police 1992–1997 (5 years) Command assigned me to assist with opening 2 new offices targeting the illegal use of controlled substances, pharmaceuticals, and street drugs. The average case load I managed was 10. I developed trust with informants, worked under cover, and participated in high-‐risk drug buys. In this position I functioned out of class as a D/Lt. which included supervising up to 15 officers from multiple agencies. D/Sergeant—Office of Narcotics Investigations at Ohio State Police 1991–1992 (1 year) This was my first of several assignments to establish a new office and lead a multijurisdictional team. I oversaw cases from initial tip through court testimony. I also tracked expenditures for narcotics purchases and informant payments. Sergeant—Columbus and Akron Posts at Ohio State Police 1989–1991 (2 years) I led, developed, motivated, and scheduled up to 15 troopers; supervised criminal and non-‐criminal complaints; and managed property room. Trooper—Columbus Post at Ohio State Police 1988–1989 (1 year) I patrolled freeways and secondary roads, responding to emergency calls and conducting accident investigations as assigned. I also assisted local jurisdictions. D/Trooper, Undercover Officer—Ohio River Narcotics Organization at Ohio State Police 1985–1988 (3 years) I was assigned to multi-‐agency task force as undercover officer to investigate, arrest, and prosecute criminals dealing in narcotics. Trooper—Xenia and Cincinnati Posts at Ohio State Police 1980–1985 (5 years) I patrolled freeways and secondary roads, responding to emergency calls and conducting accident investigations as needed. I also assisted local jurisdictions.


EXPERIENCE SECTION #4: MARY LYNN EDWARDS (see Summary on page 9)

Experience DIRECTOR OF CONCERT PRODUCTION 2012–Present NOB HILL CHAMBER MUSIC, San Francisco, CA A professional concert series organization strengthening a sense of community by providing accessible and affordable concerts, interactive performance workshops, and outreach programs through the city. Engaged to rescue failing organization through strategic use of grant funds intended to invigorate and restore valuable community programs. Lead and delegate concert logistics, produce concert program, hire talent, design marketing strategies, grow membership, and build alliances and partnerships. Coordinate all steps of production process with board members, artistic director, musicians, and site venue. § Conserved scarce funding by consistently producing concerts 20% under budget. § More than doubled audience attendance through marketing and press management. § Mediated communication and forged an enduring alliance between board members and artistic director. PROGRAM DIRECTOR / ACADEMIC CONSULTANT 2011 – 2012 LEARNING PARTNERS, Oakland, CA International company specializing in student placement and educational consulting in private secondary schools. Tapped as interim Program Director to organize ESL program with rush deadline of six weeks. Teamed with admissions directors to hire and manage certified ESL instructors and tutors on schedule. Collaborated with Lead ESL Instructor to develop curriculum in compliance with state curriculum frameworks. § Developed and implemented 18 ESL programs in private high schools throughout California. § Performed 150+ academic student assessments and program placements. PROGRAM DEVELOPMENT CONSULTANT / ARTIST INSTRUCTOR 2009 – 2010 DOWNTOWN PROJECT, San Francisco, CA Provider of programming that gives artists resources to propose large-‐scale, collaborative projects in partnership with students from inner-‐city high schools. Created and implemented new programs and workshops in music instruction that aligned with the organization’s mission of empowering urban teens and professional artists to effect social change through performance. § Developed teen workshops with professional musicians as mentors / collaborators. § As Artist Instructor, taught workshops in studio production, songwriting, and instrumental performance.


PRESIDENT, MANAGING DIRECTOR 1999 – 2007 LITERARY PARTNERS, San Francisco, CA Publishing company that produced multimedia projects themed to traditional print publications. Managed complex projects through all production stages with publishers that included Houghton Mifflin, Pearson Education, Entrepreneur Press, Princeton Review, Harvard University Press, W.W. Norton, and others. Forecasted, prepared, and monitored annual operational budget. Hired and directed teams of internal and contract personnel. § Produced and developed more than 1,000 professional and educational publications. § Cultivated extensive network of editors, designers, technology specialists, and creative talent. § Secured and solidified strong client and vendor relationships with major accounts. SENIOR PROJECT MANAGEMENT DIRECTOR / Tech and Business Publishing 1996 – 1998 THOMSON LEARNING, New York, NY Leading provider of teaching, learning, and research solutions for global academic, professional, and library markets. Promoted rapidly through a series of increasingly responsible leadership positions during a period of major company reorganization. Established infrastructure for production and manufacturing departments. Developed fast-‐track strategies for timely print to sales. Managed annual $3.5M operational budget. § Played a fundamental role in creating and launching operational functions of new imprint. § Repeated fast-‐track production cycles for new imprint, creating top gains in every quarter. SENIOR PRODUCTION MANAGER / Business & Professional Trade Publishing 1992 – 1996 THOMSON LEARNING, New York, NY Brought into management circle to develop innovative operational objectives and restructure editorial production processes. Replaced antiquated publishing mode with forward-‐looking up-‐to-‐date systems. Set project direction for all cross-‐company teams. Managed production of 50 front list and 400 backlist titles annually under aggressive deadlines. Performed and oversaw quality control review of all work for assigned contracts. § Reduced operating budgets of $6M by 30% by improving production schedules and quality control. § Increased profits 40% by creating fast-‐track production cycle, cutting schedules from 12 months to 3–4. § Managed 20-‐member team responsible for producing the highest revenue company-‐wide. Additional: Freelance Developmental Editor, Random House, New York, NY; and Songwriter / Composer, Columbia & Sony Records, New York, NY; Member of the National Academy of Recording Arts and Sciences.


EXPERIENCE SECTION #5: RITA TAYLOR (see Summary on page 10)

Experience St. Mary’s Medical Center, Omaha, NE 2003–2012 Registered Nurse (RN) in Cardiovascular-‐ICU Served as critical care nurse in the CVICU for hospital with one of the few regional heart centers, known for exceptional cardiac care. Joined hospital during period of high employee turnover and hit the ground running due to previous experience. Played a key role in ensuring important processes were ordered/executed and all care expectations were met by precisely following evidence-‐based protocols. * Created shift report sheet that streamlined data, improved information flow, and decreased hand-‐off time between shifts. *Educated employees in Hemachron Jr., pacemakers, defibrillators, handwashing, healthy work environments, and performance improvement. *Tracked PI (performance improvement) indicators and helped increased PI scores across the board. *Served as relief charge nurse, supervising 5 to 6 nurses and additional unlicensed healthcare workers. *Helped improve patient flow between ER and CVICU, while member of Research Council. *Maximized effectiveness of newly hired nurses by becoming an accessible mentor and trusted educator. John Cates Williams Hospital, Omaha, NE 2004 RN Served as Staff Nurse at state DHHR-‐supported psychiatric hospital. Directly accountable for assessing, coordinating, and carrying out care plans for clients diagnosed with mental illness and/or committed to institution. *Gained knowledge in mental illness diagnoses, court/legal system, and non-‐violent crisis intervention. *Recognized dangerous or hostile situations and took appropriate action. Omaha Memorial Hospital, Omaha, NE 1992–2004 RN in Coronary Care Unit | LPN Hired as LPN on Medical-‐Surgical floor and subsequently gained experience in Emergency Department and Pulmonary Units. Upon obtaining RN license, became Staff Nurse on Pulmonary Unit and then Critical Care Nurse in CCU. Delivered the highest quality of care to critically ill patients struggling with acute and multifaceted diagnoses. *Learned new care techniques for urology, pulmonary, emergency, and pediatric patients. *Mastered proficiency in ventilator management, swan ganz, CVP, EKG monitoring, and critical care medications/drips. *Served as relief charge nurse, effectively overseeing ~4 RNs and various unlicensed healthcare staff. *Maximized nursing staff’s competency by providing training, mentoring, and support for new hires.


EXPERIENCE SECTION #6: DON WASHINGTON (see Summary on page 11)

Experience PRESIDENT & OWNER March 2010 – Present Green Rides of Boston Launching and building Green Rides from the ground up was a huge undertaking and one of my proudest achievements. I directed the full spectrum of sales and operations: consulting, vehicle research, sales closing, financing, customer support, and inventory/logistics management. I also hired and trained our office manager, who is my lifeline to sanity at times. Even during the recent recession, our sales remained strong. We achieved $3.28 million in overall sales within three years—and are on target to hit $2.27 million in 2013 projected sales. YOY growth from 2011 to 2012 landed at 135%. As a small, local dealership with staff of just two, we are proud of this record. It's been exciting to be a participant in promoting the green revolution that is happening within the automotive industry. To stay abreast, I've attended conferences including the Automotive News Green Car Conference 2012 in Detroit, where I networked with industry professionals and sampled diverse products for future release. PRESIDENT & OWNER January 2010 – Present Washington Car Consultants Washington Car Consultants is a co-‐existing, complementary business of Green Rides of Boston, adding up to about 30% of total sales. Rather than limiting customers to the inventory at the dealership, this business provides customers with a nationwide network: I hand-‐pick selections for customers and consult closely with them on their options to inform smart decisions. As a consultant, I advise and help each customer locate matches based on an extensive list of their criteria related to comfort, fuel efficiency, reliability, vehicle history, design, and practicality. Once a car has been selected and approved by the customer, I handle all the logistics of purchasing, vehicle condition inspections, transportation, financing options, all state required paperwork, and delivery. AREA SALES MANAGER January 2003 – April 2009 GMAC The largest contribution I made was rebuilding relationships with GSMs, GMs, and dealer principals/owners who had been frustrated by indifferent service from the previous ASM. I traveled extensively to dealerships across the Northeast. Another win helping us leap forward was expanding our dealer partner network. I accumulated enough dealer partners to justify that each territory be assigned its own ASM. An example of this growth was expanding contracts 300% in the Providence territory, which jumped from 6 producing dealers to 28 high-‐performing partners. We also increased the number of dealer partners by 340% in the Western Massachusetts territory from 12 producing dealers to 41.


As area sales manager, I hit a 20% ranking every year. I was consistently at the top of contracts generated during dealership sales events centering on customer pre-‐approvals. I know dealers valued the way I interacted with customers to ensure fluidity even with large numbers of attendees. Customer interaction is most likely my strongest asset. ENTERPRISE ACCOUNT MANAGER 1998 – 2002 IBM I was hired as sales rep for large corporate accounts, then promoted to telecom segment as senior account manager. Our largest team victory was growing the Verizon account from $500,000 per quarter to $90+ million annually. I attribute this to our initiative to redirect our sales from a “hunt” mentality to a process focused on nurturing long-‐term relationships. Here are some recognitions I received: • E-‐Commerce Global Award (Q3 2001) • Regional Account Manager of Quarter (Q4 2000) • Circle of Excellence Winner 2000 (Top 10% of Sales Force) • Regional Sales Rep of Quarter (Q1 1998) • Award Trips to Mexico and Italy


EXPERIENCE SECTION #7: MAUREEN O’BRIEN (see Summary on page 12)

Experience Global Digital Transformation Practice Leader 2010–Present WIPRO TECHNOLOGIES, Seattle, WA Strategic management consulting services arm of $7.3B global IT company. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Delivered immediate value: $MMs in new revenue with new clients and industry thought leadership through publications that raised Wipro’s visibility and credibility in digital brand and marketing strategy. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Built Digital practice from start-‐up. Developed trusted relationships with C-‐level executives at premier global Fortune 100 companies. Conceived, designed, and delivered digital transformation strategy and implementation engagements (Customer Experience / Customer Data Management Strategy, Digital Marketing Platform & Governance Strategy, User Experience & Information Design Strategy, Product Innovation Strategy).

§ Generated more than $26M in new revenue in first 18 months. § Served as Contributing Editor of Wipro Journal issue on innovations in enterprise digital transformation. § Authored white papers that were published on Wipro.com and earned extensive re-‐distribution, tweets,

and social media “follows,” establishing Wipro as a leader in the digital marketing/branding arena. Senior VP—Marketing & Digital Communications 2007–2010 XYZ GROUP, INC., New York, NY Global investment management firm, $100B in assets under management. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Orchestrated full-‐scale digital revolution of company’s brand, marketing, and distribution activities to drive a projected $1.07B in new assets annually. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Recruited to drive transition to new market segment. Created, justified, and sold C-‐level leadership on value of a 3-‐year, $5M business plan to digitally reposition the business from institutional investment to retail—radically differentiating the XYZ brand as the preferred investment manager among the US financial advisor community.

§ Created full digital marketing/communications capability to support strategic business shift and generate estimated $1.07B/year in incremental assets.

§ Grew web traffic and engagement by 45%. Director—Customer Experience Innovations Practice 2005–2007 GOBE SYSTEMS, INC., Armonk, NY Fortune 75 designer/manufacturer of IP-‐based networking and IT solutions; $22B in sales worldwide. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Influenced $200M+ in sales of GoBe technologies/services through role as business strategy consultant to C-‐level executives of key global clients, providing expertise on brand-‐building customer experience initiatives. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Brought on board to support new strategic focus on customer experience innovations and interaction technologies. Personally created the strategic platform for automotive industry clients and co-‐created GoBe’s core client strategy. Broadened focus beyond digital marketing and web technologies to include a vast array of


technology-‐enabled brand-‐enhancing services and practices. Client partner/account lead for Fortune 100 client engagements that included:

§ Audi/Volkswagen: Established end-‐to-‐end eCommerce plan to launch new auto brand into Canada. § Tata: Collaborated with sales arm in Bangalore to design new technology-‐enabled customer experience. § GM: Developed integrated digital marketing and customer service capabilities for in-‐vehicle wireless

application prototype; prototype incorporated into second-‐generation product/service offering. TOYOTA NORTH AMERICA, INC., Erlanger, KY Director—Interactive Marketing/CRM 2000–2005 $714M North American arm of Japan-‐based global automotive leader. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Drove Toyota’s accelerated transition into interactive marketing and digital CRM; held general management and P&L authority for $100M organization. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Built Toyota’s digital marketing function from start-‐up to a 200+-‐person, 18-‐agency interactive marketing and CRM organization. Strategy encompassed multiple devices and touchpoints—3 enterprise websites, interactive advertising and search investments, CRM programs/customer data, lead management programs/portals, and a business intelligence function to measure integrated marketing ROI.

§ Established 3-‐year strategic roadmap and annual business plan for the digital marketing function. § Created first Global Digital Style Guide for delivering the Toyota and Lexus user experience worldwide. § Ignited web activity (500M+ US site visits, 1B globally), contributing to $2.1B in profits over 5 years. § Generated $100M globally in profits and $12M+ in efficiencies through shared assets and best practices. § Sold $10M of branded merchandise and accessories in first year of the eCommerce business.

Senior eBusiness Strategist 1998–2000 NOKIA NORTH AMERICA -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Led task force in rapidly developing an eBusiness marketing, sales, and service strategy to propel Nokia from lagging to leading a competitive field. Director, eCommerce 1997–1998 VEREX PHARMACEUTICALS -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Planned, developed, and implemented the first web-‐based portal in the generic pharma vertical. Generated $1M revenue in first year. Senior Product Marketing Manager / Product Manager / Product Development & Marketing Associate 1990–1997 ANTHEM HEALTHCARE -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ Promoted to lead product management and marketing for launch of new Medicare HMO.


EDUCATION SECTION #1: FELIPE DIAZ (see Summary on page 6; Experience on page 15) Education PENN STATE UNIVERSITY University Park, PA • Bachelor of Arts degree: English, Creative Writing & Spanish (cum laude, 2011) • International studies: Universidad de Málaga (Spain; 1/2009–6/2009); Central University for Nationalities

(Beijing, China; 6/2008) • Trip Coordinator, Alternative Spring Break: Organized activities raising $2,000+ to fund travel costs for several

student service projects at Tohono O’odham Reservation in Arizona • Varsity Athlete: Volleyball, cross-‐country, and track and field teams DARTMOUTH COLLEGE Hanover, NH • Attended workshops/classes at intensive weeklong Creative Writers’ Conference (2010)

EDUCATION SECTION #2: STEPHEN GORDON (see Summary on page 7; Experience on page 15) Education BS IN MANAGEMENT, 1999 University of Washington, Seattle, WA SALES TRAINING: Quality Sales Skills, Georgia-‐Pacific


THE “EXTRAS” Additional Information (interests, personal details, how-‐to-‐contact) Certifications Courses Honors & Awards Languages Organizations Patents


Projects Publications Skills & Expertise (commonly referred to as “Endorsements”) Test Scores Volunteering & Causes Groups Enhanced Features (Video, SlideShare, Other Links)


TIPS FOR WRITING THE “EXTRAS” 1. Be thorough and comprehensive. 2. Focus on adding more keywords to increase SEO rankings. 3. Feel free to repeat things that you might have mentioned in other sections. 4. When in doubt, leave it out. 5. Be consistent – in format, style, and presentation.


HONORS & AWARDS SECTION: ANTOINE WILLIAMS (see Summary on page 8; Experience on page 18)

Honors and Awards NOTABLE COMMENDATIONS: Ohio State Police -‐-‐ OSP Trooper of the Year -‐-‐ Meritorious Award -‐-‐ Officer of the Month -‐-‐ Special Tribute from State Representatives -‐-‐ Resolution from Hamilton County -‐-‐ Unit Citation (Complete list available on request)

COMBINED “EXTRAS” SECTION: RITA TAYLOR (see Summary on page 10; Experience on page 22) Additional Information INTERESTS Stained Glass and Gardening ADVICE FOR CONTACTING RITA Contact me via email ([email protected]) or by phone (402-‐555-‐3310) if you would like to discuss: * Nurse Practitioner opportunities that you think might be a good fit for me * Common interests in holistic nursing and efficient, cost-‐effective, patient-‐centered health care * Networking or other activities in which I might be of help to you

Certifications FNP (Family Nurse Practitioner) Certification, pending CCRN (American Association of Critical Care Nurses: Critical Care Nurse) Certification ACLS (Advanced Cardic Life Support) – American Heart Association, expires 2013 BLS (Basic Life Support) – American Heart Association, expires 2013

Organizations American Academy of Nurse Practitioners (AANP) American Association of Critical-‐care Nurses (AACN) Sigma Theta Tau International (Honor Society of Nursing)


RECOMMENDATIONS Value of Recommendations Organizing the Recommendations Section Creative Use of Recommendations


PRICING AND SELLING LINKEDIN PROFILES Pricing Selling


E-‐SUMMIT FOLLOW-‐UP ACTIONS 1. Update your own LI profile. 2. Ask for recommendations! 3. Begin offering new LinkedIn profile writing service next Monday, Feb. 18, 2013. 4. Email clients to let them know. 5. If you’re already offering LI writing services … email clients about importance of keeping profiles current.


COMPLETE LINKEDIN PROFILES: Louise Kursmark & Wendy Enelow On the following pages you will find the complete LinkedIn profiles for both of us. Notice the differences in tone, style, content, and level of detail – each is unique and reflects the style and personality of each of us. An important point about Wendy’s profile: Wendy wrote this profile giving careful thought to keywords and SEO. Notice how she has worked keywords into each section and repeated keywords both within sections and between sections. As you write your own LinkedIn profile, you can use bits and pieces and great ideas from all of the different profiles that you view. Just make sure that your profile reflects you – and each client’s profile reflects that individual client. If the profile seems “canned” or inauthentic, it will produce exactly the opposite effect that you (and your clients) desire. Be creative and have fun!

Louise KursmarkResume & Careers Expert | Author | Speaker | Trainer Dedicated to advancing the careers of my clientsand colleagues

[email protected]

SummaryI wear a lot of "hats" in the resume/careers field, having honed my expertise during a long career as a resume

writer, career consultant, speaker, author, and trainer.

#EXECUTIVE RESUME WRITING – My expertise and my passion! I work with executive clients worldwide,

creating highly strategic career-marketing documents that communicate credibility, expertise, and value.

#WORLD-CLASS RESUME TRAINING – As founder and director of Resume Writing Academy, I have

guided dozens of professionals through a rigorous training and testing program to sharpen their strategic

thinking and writing skills. Our students truly EARN the prestigious ACRW designation!

#SPEAKING AND WRITING – I have written more than 20 books on resumes and career management and

frequently deliver in-person and webcast presentations to industry professionals and job seekers. My strength is

breaking down a complex subject into easily digestible "bites" that are immediately applicable to diverse

audiences.

#CAREER SERVICES MANAGEMENT – One of my current roles is Director of BlueSteps Executive Career

Services. We bring a wide array of exceptional career services to the thousands of global executives who are

members of BlueSteps.

#THOUGHT LEADERSHIP – As a Co-Director of the Career Thought Leaders Consortium, I am proud to

team with colleagues to share “the now, the new, and the next” - best practices, trends, and resources in the

ever-evolving field of career management.

What's next? Social media profiles taking the place of resumes? Virtual interviewing? Online networking sites

becoming the mainstream recruiting tool? We are trending in these directions, but only time will tell. What

hasn't changed: the need for all professionals to "tell their story" in a way that is compelling, meaningful, and

relevant - no matter the medium. As a resume/career expert, that's exactly what I help them do.

Get in touch if I can help you!

781-944-2471

[email protected]

Google me: http://vizibility.com/louise

Specialties

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Resume writing, career coaching, outplacement services, career workshops, conference presentations, book

authorship. Training aspiring resume writers.

ExperienceDirector at BlueSteps Executive Career ServicesSeptember 2010 - Present (2 years 6 months)

Lead a team of world-class resume writers and career coaches providing executive career services to

BlueSteps members - top-performing senior executives from around the world. Built team from start-up,

designed services and packages, manage day-to-day operations, and ensure exceptional service delivery and

client satisfaction.

Executive Director at Career Thought Leaders ConsortiumJuly 2009 - Present (3 years 8 months)

Key contributor and collaborator within think tank of career industry leaders working to share "the now, the

new, and the next" in careers. Co-director of annual CTL Conference & Symposium

(http://www.careerthoughtleaders.com/conference).

1 recommendation available upon request

Founder and Director at Resume Writing Academy2007 - Present (6 years)

Co-founder and director of the world's first and only comprehensive resume training organization for

resume-writing professionals.

8 recommendations available upon request

Executive Resume Writer at Best Impression Career Services, Inc.January 1983 - Present (30 years 2 months)

Resume writer and consultant to executives in career transition. Author, speaker, and workshop presenter.

Business owner and manager.

11 recommendations available upon request

ProjectsNCDA - National Career Development Association2012 to Present

Members:Louise Kursmark

PRESENTATION AT 2013 NATIONAL CONFERENCE: Writing Resumes for Career Changers

PRESENTATION AT 2012 NATIONAL CONFERENCE: Resume Report Card

CORNELL UNIVERSITY - Johnson Graduate School of Management2012 to Present


PRESENTATION, November 2012 and March 2012: Writing Best-in-Class Resumes and LinkedIn Profiles

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INSEAD Americas Alumni ForumApril 2012 to Present


PRESENTATION: Your Game Plan for a Global Career

HACR – Hispanic Association on Corporate Responsibility2013 to Present


COACHING/CONSULTING, April 2013 Annual Meeting: Writing Executive Bios

CTLC - Career Thought Leaders Consortium Annual Conference2010 to Present


VIDEO PRESENTATION, 2013: The 4 P's of Profitability (with Wendy Enelow and Amy Gubser)

PRESENTATION, 2012: Master Class in Resume Writing (with Wendy Enelow)

PRESENTATION, 2011: Career Challenges & Resume Solutions (with Norine Dagliano & Lesa Kerlin)

PRESENTATION, 2010: Mastering the Art of Resume Writing (with Deb Dib, Wendy Enelow & Jan

Melnik)

Massachusetts Rehabilitation AssociationMay 2012 to Present


PRESENTATION, March 2013: Today's Resumes

PRESENTATION, May 2012: Advanced Resume Writing

CCC - Career Counselors Consortium2011 to Present


ANNUAL DAY-LONG TRAINING, 2011, 2012, 2013: Advanced Resume Writing

PublicationsAuthor of more than 20 books on resume writing and career managementJIST, McGraw-Hill

Authors: Louise Kursmark

"Expert Resume" series | "Help-in-a-Hurry" series | Resume books for new grads | Industry standard for sales

& marketing resumes | Cover letter books | Behavioral interviewing book

CertificationsMRW - Master Resume WriterCareer Thought Leaders Consortium January 2001

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CCM - Credentialed Career ManagerCareer Thought Leaders Consortium November 1999

CEIP - Certified Employment Interview ProfessionalProfessional Association of Resume Writers and Career Coaches 2002

JCTC - Job and Career Transition CoachCareer Planning & Adult Development Network 1999

CPRW - Certified Professional Resume WriterProfessional Association of Resume Writers & Career Coaches 1997

Honors and AwardsCareer Industry Mentor AwardCareer Management Alliance

2009

"Best Resume" Award Winner - 4 timesProfessional Association of Resume Writers & Career Coaches

TORI (Toast of the Resume Industry) Award Winner - 2 timesCareer Directors International

OrganizationsCareer Thought Leaders ConsortiumFounding Board Member, Executive Director

Career Directors InternationalMember

National Resume Writers OrganizationMember

Skills & ExpertiseResume WritingCover LettersMock InterviewsWorkshop DeliveryCareer ServicesInterview CoachingConference PresentationsOnline Training

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Public SpeakingWritingInterview PreparationBusiness ProfilesLinkedIn profilesExecutive CommunicationsExecutive BiographiesProfessional NetworkingConference ManagementBoard of Director ResumesExecutive CoachingResumeJob CoachingCommunication TrainingCareer CounselingLinkedInBiographyWorkshopsBusiness NetworkingCareer DevelopmentJob SearchLeadershipMarketing StrategyBusinessE-LearningTeam LeadershipSocial MediaStart-upsCareer ManagementEvent ManagementOutplacementExecutive DevelopmentBusiness CoachingTrainingJob Search StrategiesStrategyWorkshop DevelopmentStaff DevelopmentWorkshop FacilitationPersonal BrandingInterviewsCoaching

EducationBay Path CollegeA.S., BusinessGrade: Summa cum Laude

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Northeastern UniversityEnglish

Intereststraveling, skiing, golfing, urban history, bicycle touring

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Louise KursmarkResume & Careers Expert | Author | Speaker | Trainer Dedicated to advancing the careers of my clientsand colleagues

[email protected]

20 people have recommended Louise

"Louise Kursmark is a career thought leader and one of the top resume experts in the career industry. I've had

the pleasure of working with Louise in several capacities. We teamed up on teleseminars and she was

exceptional in zeroing in on top priorities, providing rich content, and making everything run smoothly. Plus,

as co-organizer / planner of the Career Thought Leaders conference, Louise served as key point of contact for

ALL of the presenters (including me). Everything was kept on point, on time, and running smoothly. I heard

high praise from many conference attendees. If you need a writer who is clear, to-the-point, and focuses on

results, call Louise. Need a career-focused teleseminar or boot camp run? Call Louise. She is a person who

makes things happen."

— Wendy Terwelp, Coach: Networking, Personal Branding, Career, Opportunity Knocks (tm), was withanother company when working with Louise at Career Thought Leaders Consortium

"Louise is a great teacher and a valuable resource for information. I know that when I shoot her an e-mail

question regarding resumes or cover letters, she will get back to me promptly and with the exact information

to help me. Thank you, Louise!"

— Jack Mulcahy, ACRW; Resume Writer, Resume Writer, Jack Mulcahy Resume Services, was withanother company when working with Louise at Resume Writing Academy

"What could I possibly learn at a day-long resume writing workshop? Quite a lot! I was immediately able to

apply the information Louise shared regarding resume structure and format, marketing strategy, and drawing

information from students to help them articulate their experiences. As a speaker, Louise was well prepared,

she engaged and encouraged audience participation, and kept on-time and on-task. Some of the best

professional development money I have spent in a long time. I highly recommend taking a resume workshop

with Louise to any career services professional!"

— Ronald Hayes, Career Development Manager, The Culinary Institute of America, was with anothercompany when working with Louise at Resume Writing Academy

"You recall the saying, "You can't teach an old dog new tricks". Not true! After being a professional resume

writer for 14 years, I had so much to learn from Louise (and Wendy) via the Resume Writing Academy. This

old dog is grateful. I look forward to learning more from Louise in the future."

— Mark Bartz, was Louise's client

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"I recently completed the Resume Writing Academy taught by Louise Kursmark and Wendy Enelow. The

class was a great investment in my career as a resume writer and Louise was an excellent teacher and coach.

Her help and advice to me was invaluable. I highly recommend the RWA for anyone who wants to be a great

resume writer."

— Michelle Schmidt, SPHR, ACRW, Professional Resume Writer and Interview Coach, SchmidtConsulting, was with another company when working with Louise at Resume Writing Academy

"I had the distinct pleasure of working with Louise as part of the ACRW (Academy Certified Resume Writer

- http://www.resumewritingacademy.com/acrw.php) certification program. The training was comprehensive,

and Louise did an excellent job conveying vital information, from resume writing fundamentals to

development strategies to formatting tricks to make the resume shine. Thanks so much, Louise!"

— Stephen Van Vreede, Certified Executive Resume Writer, Job Search Coach & EmploymentBlogger, NoddlePlace.com Resume & Job Search Forum, was with another company when working withLouise at Resume Writing Academy

"It was a great experience taking the ACRW program at the Resume Writing Academy. Louise is a pleasure

to work with and I learned so much from her by taking the course. Louise is truly the ultimate "Master"

Resume Writer and to have the opportunity to work closely with her and have my work critiqued by her was

extremely helpful in my development as a Master Resume Writer. I would highly recommend the Resume

Writing Academy and Louise and Wendy's Program."

— Julianne Franke, was Louise's client

"I graduated from ACRW in 2009, and Louise and Wendy were wonderful teachers. Their recommendations

have opened numerous doors for me, and I can't thank them enough for their expertise, helpfulness, and their

brutal honesty."

— Lesa Kerlin MPA/CPRW/MBTI Master Practitioner, was Louise's client

"Louise, along with Wendy Enelow, provides outstanding training on resume writing through their Resume

Writing Academy. Louise is meticulous in the feedback she gives to students such that everyone leaves the

academy with a solid foundation and skills to provide excellent services to candidates. I highly recommend

the Resume Writing Academy!"

— Nancy Branton, M.A., PCC, BCC, was Louise's client

"I’ve heard Louise Kursmark speak at Northeastern University and thought it was the best seminar I’ve

attended since I’ve worked in career development. I recall the presence Louise had when speaking to a

diverse group of career developers, and, of course, her command of résumé writing. I hope to have the

opportunity to hear her speak again, whether she discusses résumé writing, LinkedIn profiles, interviewing

techniques, or other topics. If you’re thinking of attending one of Louise’s seminars or hiring a career

development professional to speak to your organization, I highly recommend her."

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— Bob McIntosh, CPRW, MBTI, was Louise's client

"As Louise indicates in her profile, she wears many hats which by itself is no mean feat. What she doesn't say

is the degree of excellence that she brings to those "hats" which is an even tougher feat. She has always

impressed me on many levels, not the least of which is her ability to bring to her clients not just her expertise

but as or more importantly, the ability to deliver that knowledge in a sound, sensible and practical way every

single time. As the saying goes: Pros make what they do look easy."

— Dave Opton, Founder & CEO, ExecuNet, was with another company when working with Louise at BestImpression Career Services, Inc.

"I've worked with Louise in a number of capacities over more than a decade. A highlight would have to be

our collaboration that won her a "Best of..." at our state's website design competition ... although the number

of creative projects we've worked on together are too many to list. Louise has served the people I've sent her

way for career advice and is always the consummate professional. I look forward to my continued business

interactions with Louise well in to the future and recommend that you do the same."

— Kevin Skarritt, was Louise's client

"I have been an industry leader in the employment and career field since 1989 and have read over 500 books

in this genre. Without question, I would rank Louise's books and industry contributions as, not only valuable

to the enhanced professionalism of our industry, but as a benchmark for all of us to aspire to."

— Jay Block (11K+), Best selling Author, The Jay Block Companies, was with another company whenworking with Louise at Best Impression Career Services, Inc.

"I attended a webinar on executive resumes by Louise that increased my skills immensely. After writing

resumes for well over a decade, I had a high level of confidence in my work. However, I was not as sure of

myself when it came to executives. Let's just say that I was humbled by what I didn't know. The training was

chock full of substance with smooth and articulate delivery. I will eagerly look forward to her future

programming."

— Sharon Wiatt Jones, was Louise's client

"In every industry there are clear leaders, and within the resume industry, Louise is widely known and highly

regarded as both an author and one of the top executive resume writing professionals. I have met Louise at

several national conferences, in some cases I attended seminars she taught, and I have had the opportunity to

learn more about her approach to her craft. I have also bought and read several of her books, and she is head

and shoulders above the crowd. If I were throwing in the towel with my business to join the corporate world,

Louise is most likely the writer I would hire. On top of all that, she is exceedingly friendly and generous in

giving her time to help others in our field."

— Grant Cooper, Certified Resume Writer, CareerPro Resume Svc, LLC, was with another company whenworking with Louise at Best Impression Career Services, Inc.

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"Louise is a mentor to others in the careers profession. She is smart, practical, and gracious about sharing her

knowledge with others. I imagine that her clients benefit not only from expertise as a resume-writer, but also

from her ability to help them make connections."

— Karen P. Katz, M.Ed., CCM, Principal Consultant/President, Career Acceleration Network(CAN), worked directly with Louise at Best Impression Career Services, Inc.

"Louise has inspired me by her exceptional professionalism and commitment to the careers industry. In

addition, her personal warmth and encouragement have definitely contributed to my own professional growth

over the past several years. She is truly an amazing person to spend time with and learn from."

— Georgia Adamson, Owner, A Successful Career, div. of Adept Business Services, worked directly withLouise at Best Impression Career Services, Inc.

"Louise has been an outstanding help to me and my business over the years. Her insights into the newest and

latest tactics on resume styles and behavioral interviewing strategies have been invaluable to my company,

our outplacement and career coaching best practices. I have been mentored by Louise and have served with

her on peer panels. I value her in many, many ways."

— John M. O'Connor, MFA, CCM, President, Career Pro Inc. or Career Pro of NC, Inc., worked directlywith Louise at Best Impression Career Services, Inc.

"Louise is a gem to work with and "best in class" expert in here field. Her expert assistance helped me land an

executive job and take a big step forward. She's great at zeroing in on the target and helping clients hit the

bullseye with polish and speed."

— Tucker Snedeker, VP, Mobile Business Development, Bluestreak, was Louise's client

"Louise is an incredible source of knowledge on executive career issues, and her expertise has been

wonderfully helpful to me. She brings a deep level of commitment and insight to all of our projects."

— Robyn Greenspan, MS, Senior Editor, ExecuNet, was with another company when working with Louiseat Best Impression Career Services, Inc.

ExpertiseResume Writing, Career Management

Contact Louise on LinkedIn

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http://www.linkedin.com/profile/view?id=99072&authType=name&authToken=MaV4&goback=%2Enpv_99072_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1%2Epdf_99072_*1_*1_name_MaV4_LouiseKursmark_true_*1

Wendy Enelow, CCM, MRW, JCTC, CPRWFounder of pioneering career & resume writing organizations that guide job seekers & careerprofessionals to [email protected]

SummaryI am a lifelong Resume Writer, Career Coach, Author, Trainer, and Mentor who has been fortunate enough tofollow my entrepreneurial dreams throughout my entire 30+-year career in careers. I'm most proud of:

* 2010 CAREER INDUSTRY MENTOR AWARD from the Career Management Alliance for my years ofservice to the careers industry, my career colleagues, and job seekers worldwide.

* MAJOR MEDIA COVERAGE in the Wall Street Journal, New York Times, Chicago Tribune, LA Times,Boston Globe, Washington Post, and scores of online and offline publications.

* GUIDING 1000's of EXECUTIVE JOB SEEKERS through career transition, using my expertise in resumeand cover letter writing, LinkedIn profiles, executive job search, and career coaching.

* WRITING 25+ BOOKS on entrepreneurship, resumes, letters, keywords, interviewing, and more.Publications are available at www.wendyenelow.com, Amazon, Barnes & Nobles, and other major booksellers.

* WRITING 100's of PRINT AND ONLINE ARTICLES for Monster.com, Ladders.com, Netshare.com, andscores of other publications. Careers Columnist for the American Legion Magazine for the past 6 years.

* SPEAKING AT CONFERENCES AND TRAINING PROGRAMS NATIONWIDE for Career ThoughtLeaders (CTL), Career Masters Institute (CMI), National Career Development Association (NCDA), NationalEmployment Counseling Association (NECA), International Career Development Conference (ICDC),Professional Association of Resume Writers (PARW), LDS Employment, R.L. Stevens & Associates, USArmy, US Navy, and many others.

* TRAINING HUNDREDS OF PROFESSIONAL RESUME WRITERS over the past decade.

* EARNING MY OWN PAYCHECK SINCE THE AGE OF 22. I am most definitely a lifelong entrepreneur!

Google Me: http://vizibility.com/wendy

ExperienceFounder & Executive Director at Career Thought Leaders ConsortiumJuly 2009 - Present (3 years 8 months)

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FOUNDER OF TRANSFORMATIVE, ONE-OF-A-KIND THINK TANK (www.careerthoughtleaders.com)dedicated to the now, the new, and the next in careers. Lead a team of career-industry experts workingcollaboratively to create, develop, and manage initiatives spanning the careers and employment market:

* Career Planning, Assessment & Development* Career Coaching & Career Transition* Resume Writing & Cover Letter Writing* LinkedIn Profile Writing* Personal Branding* Job Search* Online & Offline Networking* Social Media & Online Reputation Management* Recruitment & Hiring* Workforce Development & Management* College & University Career Development* Military Career Transition

ORCHESTRATE HIGH-PROFILE CAREER TRAINING & EDUCATIONAL PROGRAMS for careercolleagues worldwide. Notable events:

--CTL Virtual Conference. This event leverages the best in virtual conferencing technology to create anoutstanding educational experience in coaching, career management, resume writing, and entrepreneurship.Attendees come from North America, Europe, Asia, and Australia.

--Global Career Brainstorming Day. Small groups of career pros meet in person and virtually to brainstormtrends and best practices in the now, the next, and the next in careers. This event is great fun with remarkableresults – a published white paper of findings with contributions from career experts worldwide. Download thewhite papers on the CTL website – www.careerthoughtleaders.com.

SHARE INFORMATION WITH CAREER PROFESSIONALS & JOB SEEKERS. Read our blog on theCTL home page, visit the article library, and join in the discussion in the CTL LinkedIn Group.

PROFESSIONAL CREDENTIALS. CTL awards the prestigious Master Resume Writer (MRW) andCredentialed Career Manager (CCM), honoring individuals who have reached the top tier in our industry.

JOB SEEKERS: SEARCH FOR TALENTED CAREER COACHES & RESUME WRITERS:http://www.careerthoughtleaders.com/ctl-directory/http://www.careerthoughtleaders.com/credentials/7 recommendations available upon request

Co-Founder & Executive Director at Resume Writing AcademyMay 2007 - Present (5 years 10 months)

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CO-FOUNDER & EXECUTIVE DIRECTOR OF WORLD’S FIRST AND MOST WELL-RECOGNIZEDRESUME TRAINING COMPANY: www.resumewritingacademy.com. Created challenging curriculum withclasses on resume strategy, resume writing, resume formatting and design, English language and grammar,and more. Students must complete 8 assignments and writing projects. It’s not for the “faint of heart”!

With my business partner, Louise Kursmark, I personally grade each and every assignment to provideessential, one-on-one feedback so students learn, progress, and graduate with their Academy CertifiedResume Writer (ACRW) credential, one of the most respected resume credentials in the industry.

We provide our students with a wealth of resources, including 100-page resume sample book, 50-page coverletter sample book, client questionnaires, font chart, and articles on resume writing and entrepreneurship.

Graduates of the RWA certification program are offered ongoing opportunities to participate in variouswriting, subcontracting, and other projects as available.

WE ALSO OFFER RESUME E-SUMMITS, 2-hour resume training programs on specific topics: WritingResumes for Career Changers, Managers & Executives, Banking & Finance Professionals, Sales & MarketingProfessionals, Writing LinkedIn Profiles. There are 10+ to select from and you get them instantly!

ARE YOU AN ENTREPRENEUR? IF SO, TAKE ADVANTAGE OF ENTREPRENEURIAL ELEGANCE,our 8-hour program for entrepreneurs in the resume and career coaching industry:

• Marketing & Business Development• Pricing, Packaging & Profitability• Sales & Customer Relationship Management• Business Operations & Management

Attendees receive scores of handouts, sample forms, sales scripts, client contracts, questionnaires, and more.Details: http://www.resumewritingacademy.com/entrepreneur/

I‘ve TRAINED 3000+ CAREER PROFESSIONALS in both in-person and virtual events: RWA training andcertification, E-Summits, public speaking engagements, webinars, and more.9 recommendations available upon request

President at Enelow Enterprises, Inc.September 1982 - Present (30 years 6 months)FOUNDED AND BUILT ONE OF THE WORLD’S MOST SUCCESSFUL AND WELL-RESPECTEDRESUME WRITING FIRMS that I still own 30+ years later.

Writing is what I call my “occupational instinct.” It’s what is in my soul and what I was destined to do. Ididn’t expect to grow up to be an executive resume writer but that’s precisely where my career path took meat the very young age of only 22.

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The first resume I ever wrote was for the economic minister of Nairobi, Kenya. I remember thinking tomyself that I was totally unqualified to do the resume and spent over a week working on it. He loved it and Iwas hooked! Thousands and thousands of resumes later, I still love it.

RESUME WRITING IS SO MUCH “MORE” THAN MOST PEOPLE THINK. It’s all about strategy,positioning, and the power of words to create perception of “who” a job seeker is in a manner that gives thema competitive edge. It’s about how to creatively integrate keywords, project highlights, achievements,responsibilities, and everything else that makes that job seeker unique and a valued asset.

After so many years, I’ve WRITTEN FOR JUST ABOUT EVERY INDUSTRY AND PROFESSIONIMAGINABLE. Want to talk about arbitrage and currency hedging? Supply chain management and ILS?Sales channels and product launches? IPOs, M&As, and LBOs? CIOs, CTOs, & Software Engineers? I havewritten for people in more than 100 industries and, although not a prerequisite to expert resume writing, it isdefinitely an added bonus.

OUR WRITING SERVICES INCLUDE executive resumes, cover letters, e-notes, LinkedIn profiles, bios,websites, and other career communications. OUR COACHING SERVICES include career coaching,interviewing training, and job search coaching/support. All of our services are targeted to professional,managerial, and executive candidates.

When you visit our website – http://www.wendyenelow.com - you’ll find a link to our bookstore with morethan 40 titles on resumes, cover letters, keywords, interviewing, and related topics.13 recommendations available upon request

Founder & Executive Director at Career Masters Institute / Career Management AllianceJune 1999 - December 2007 (8 years 7 months)FOUNDED, BUILT AND DIRECTED ONE OF THE PREMIER PROFESSIONAL ASSOCIATIONS INTHE CAREERS INDUSTRY. Recruited Board of Directors and built new venture from concept into a fullyoperational organization with a strong membership base and a wealth of programs, services, resources, andopportunities for its membership (e.g., professional resume writers, career coaches, career counselors, collegeand university career development professionals, military career transition specialists, outplacementconsultants, corporate HR and OD professionals).

CREATED INDUSTRY-LEADING INITIATIVES in:

• Training & Certification for Coaching and Resume Writing• Online Resume Writing & Coaching Tools• Cross-Industry Collaborations & Partnerships• Emerging Webcast & Podcast Training Programs

RECRUITED AN ESTEEMED BOARD OF DIRECTORS:

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• Deb Dib – ExecutivePowerBrand.com• Louise Kursmark – ResumeWritingAcademy.com / CareerThoughtLeaders.com• Jan Melnik – JanMelnik.com• Don Orlando – The McLean Group• Barbara Safani – CareerSolvers.com• Susan Whitcomb – TheAcademies.com

SOLD BUSINESS TO KENNEDY INFORMATION. Retained by Kennedy as the Association’s ExecutiveDirector for the next year. Continued to manage this company and my executive resume and coachingbusiness (Enelow Enterprises, Inc.).12 recommendations available upon request

PublicationsBest Resumes for 100K+ JobsImpact PublicationsAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWTHE expert's guide to writing executive resumes.

Best Career Transition Resumes for $100K+ JobsImpact PublicationsAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWStrategies, tips, techniques, and scores of resume samples to help facilitate a successful career transition.

Best Keywords for Resumes, Cover Letters & InterviewsImpact PublicationsAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWGreat resources for keywords for 20+ different industries and professions. Used in resume samples, coverletter samples, and interview examples.

Cover Letter MagicJIST PublishingAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWIn its 4th edition, this is one of the world's top-selling cover letter books.

The $100,000+ EntrepreneurImpact PublicationsAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWStep-by-step guide to developing and launching an entrepreneurial venture.

Expert Resumes for Career ChangersJIST Publishing

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Authors: Wendy Enelow, CCM, MRW, JCTC, CPRWDefinitive guide to resume writing for career changers. 100+ sample resumes.

Expert Resumes for Computer & Web JobsJIST PublishingAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWDefinitive guide to resume writing for computer, web, and technology professionals. 100+ sample resumes.

Expert Resumes for EngineersJIST PublishingAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWDefinitive guide for resume writing for engineering professionals. 100+ resume samples.

Expert Resumes for Health Care CareersJIST PublishingAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWDefinitive guide to writing resumes for heath care careers. 100+ resume samples.

Expert Resumes for Managers & ExecutivesJIST PublishingAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWDefinitive guide for writing resumes for managers and executives. 100+ resume samples.

Expert Resumes for Military-to-Civilian TransitionsJIST PublishingAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWDefinitive guide to writing resumes for people transitioning from military-to-civilian careers. 100+ resumesamples.

Expert Resumes for People Returning to WorkJIST PublishingAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWDefinitive guide to resume writing for people returning to work after unemployment, incarceration, divorce,retirement, raising children, and more. 100+ resume samples.

Expert Resumes for Teachers & EducatorsJIST PublishingAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWDefinitive guide to resume writing for teachers, educators, and others in academia. 100+ resume samples.

Executive Job Search for $100K to $1 Million+ JobsImpact PublicationsAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWPortfolio of strategies and samples - resumes, career bios, cover letters, website copy, and more.

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The Enelow-Kursmark Executive Resume ToolkitEnelow Enterprises, Inc.Authors: Wendy Enelow, CCM, MRW, JCTC, CPRWFully downloadable e-book with multiple components for various industries and professions.

No-Nonsense Cover LettersCareer PressAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWBasic guide to cover letter writing for the typical job seeker. Great samples. Easy to use.

No-Nonsense ResumesCareer PressAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWStraightforward guide to resume writing. Just the facts with great samples and easy-to-follow instructions.

Best Resumes and Letters for Ex-OffendersImpact PublicationsAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWA very specific resume book for a very specific audience. Filled with both resume and cover letter samples.

Keywords to Nail Your Job InterviewImpact PublicationsAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWKeywords to know and use to nail your interview and get the offer in more than 25 different industries andprofessions.

Findings Needles in a HaystackImpact PublicationsAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRW3-volume set with 25,000+ keywords for 40+ different industries and professions. A labor of love that I willnever update!

Best Resumes & CVs for International JobsImpact PublicationsAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWGreat guide and samples for US to international and international to US.

Best Resumes for People Without a Four-Year DegreeImpact PublicationsAuthors: Wendy Enelow, CCM, MRW, JCTC, CPRWGreat portfolio of resume samples that demonstrate success, achievement, and advancement. Lack of collegedegree doesn't even matter!

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CertificationsCCM - Credentialed Career ManagerCareer Masters Institute 2003

MRW - Master Resume WriterCareer Masters Institute 2005

JCTC - Job & Career Transition CoachCareer Planning & Adult Development Network 1999

CPRW - Certified Professional Resume WriterProfessional Association of Resume Writers & Career Coaches 1994

EducationUniversity of Maryland Baltimore CountyB.A., Psychology, 1974 - 1978Grade: Honors GraduateActivities and Societies: Psychology Student of the Year Award, 1978Member, Psi Chi (Psychology Honor Society)

OrganizationsCareer Thought Leaders ConsortiumFounder, Executive Director & Member2008 to Present

National Career Development AssociationMember2011 to Present

Career Planning & Adult Development NetworkMember2006 to Present

Honors and AwardsPsychology Student of the Year AwardUniversity of Maryland Baltimore County1978

Career Industry Mentor AwardCareer Management Alliance

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2010For decades of service to the career industry and to my colleagues

Skills & ExpertiseExecutive & Professional Resume Writing (Expert, 20+ years experience)Executive Career Coaching (Advanced, 20+ years experience)Train-the-Trainer Programs - Resumes (Expert, 15 years experience)Train-the-Trainer Programs - Entrepreneurship (Expert, 15 years experience)Public Speaking, Teaching & Training (Advanced, 13 years experience)Book Writing (Expert, 16 years experience)Conference & Meeting Planning (Expert, 12 years experience)Resume WritingTeachingTrainingPublic SpeakingResumeExecutive CoachingEntrepreneurshipCoachingSystem AdministrationMeeting PlanningConvention CentersPurchasingMarketingGovernmentCover LettersCareer CounselingCareer DevelopmentOrganizational DevelopmentPersonal DevelopmentTransportationExecutive DevelopmentHuman ResourcesInternational Business DevelopmentAccountingPersonal BrandingCareer AssessmentWorkshopsStrategic PlanningInterviewsInterview PreparationLeadershipCareer ManagementLeadership DevelopmentCertified Professional Resume Writer

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BloggingJob Search StrategiesPublic RelationsRecruitingProgram ManagementTemporary PlacementCRMManagementMBTI

InterestsProfessionally, I'm passionate about entrepreneurship and the careers industry.

Personally, I'm passionate and engaged with my 4 dogs and 1 cat, and aspire to one day own a few llamas,alpacas, pygmie goats, and other livestock to join us on our 35-acre "gentleman's farm." Saving that adventurefor retirement when I learn to weave, stain glass, and become a true artist ... I hope!

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Wendy Enelow, CCM, MRW, JCTC, CPRWFounder of pioneering career & resume writing organizations that guide job seekers & careerprofessionals to [email protected]

41 people have recommended Wendy"Wendy is truly a leader in the careers industry. She has elevated the level of professionalism of the entirecareers industry—a goal she set out to accomplish many years ago. Having known Wendy for 20+ years, shenever ceases to amaze me with her innovativeness, personal drive, and thought leadership. She is 1000percent committed to every initiative she launches yet always has time to mentor, coach, and train otherwriters and coaches entering the industry. Having been personally mentored, coached, and trained by Wendy,I can unabashedly say she is a genuine “giver” and super star. When asked to be a part of her Career ThoughtLeaders Consortium, I was honored as everything Wendy does is cutting edge and extremely top notch. Herprolific writing (books, articles, toolkits, whitepapers, advice columns, etc.), public speaking, and trainingprograms have produced extremely high standards for the careers industry."

—Beverly Harvey, Job Search Expert, Career Thought Leaders Consortium, worked directly with Wendyat Career Thought Leaders Consortium

"Wendy's CTL conference is an event for every careers industry professional. Whether attending one day orall three, it's an excellent way to make connections, catch up on the latest trends, and learn, learn, learn. Eachday--Mastering the Art of Resume Writing, Your Journey to Entrepreneurial Success, Excellence andInnovation in Career Coaching--is engaging and inspiring. I always leave with a renewed passion for mycareer and a zillion new ideas!"

—Marjorie Sussman, Master Resume Writer, Senior Executive Resume Writer, DoverProductions, worked directly with Wendy at Career Thought Leaders Consortium

"Few people have the depth of influence and breadth of reach that Wendy has. Her passion for connectingpeople led to the creation of Career Masters Institute and subsequently Career Thought Leaders; her prolificwriting has yielded dozens of best-practice books; and her passion for entrepreneurship has helped hundredsof career professionals build thriving practices. She is a driving force in the careers industry!"

— Susan Whitcomb, Career Coach Trainer, TheAcademies: Career Coach Academy/Job SearchAcademy/Leadership Coach Academy/Christian Coach Acad., was with another company when working withWendy at Career Thought Leaders Consortium

"A consummate entrepreneur and a trailblazer in the careers industry, Wendy is like the energizer bunny! Hertalents are unlimited. As the founder of professional associations, careers conference organizer, author ofcountless resume and other publications, career coach and resume writer, Wendy continues to be an

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inspiration and a resource to every career professional."

—Louise Garver, President, Career Directions LLC, worked with Wendy at Career Thought LeadersConsortium

"I've known Wendy now for 12 years, and she is without question THE consummate professional in ourindustry. Many people claim to be "thought leaders", but Wendy truly is. Many profess to have "written thebook" on career management best practices, but Wendy literally has, more than anyone. And many may takepride in having contributed to our industry and to the development and growth of the professionals within it,but Wendy set the standard. I call Wendy a friend, a mentor, a role model, and I owe my business and myown success to so much of what Wendy has done and stands for."

—Ross Macpherson, President, Career Quest, was with another company when working with Wendy atCareer Thought Leaders Consortium

"Wendy Enelow is a warm, kind, personable, business savvy woman whom I have the highest respect andadmiration for. As a Career Thought Leader, Wendy delivers high-caliber programs, conferences, and classeswith rich content backed by unbelievable expertise. Her wealth of knowledge about writing stand-out resumesand other materials is first rate. Every class, program, certification, and conference of Wendy’s that I haveattended has by far exceeded my expectations. She settles for nothing but excellence! Wendy is extremelydedicated when it comes to providing her clients with effective and innovative tools, invaluable knowledge,and engaging ideas. Her shared secrets, shortcuts, techniques, and simple tips can be put into immediate useby job seekers who are looking to stand out and rise above the fierce competition. As a career-orientedprofessional myself, I know firsthand that Wendy offers her clients the highest level of professionalism. Shehas personally helped me in my business, both as a career coach and as an entrepreneur. After attending herCareer Thought Leaders Conferences, I always leave feeling invigorated with the desire to take my businessto the next level. Wendy not only inspires me to excel, she also equips me with valuable materials, insight,and contacts. When you attend a conference by Wendy, you walk away feeling refreshed, rejuvenated,recharged, inspired, engaged, and empowered to be a world-class business professional. No words canadequately express my appreciation and gratitude toward Wendy. I credit her with the success of my muchimproved resume writing. There is no way I would have seen this success without her personalized,one-on-one feedback, coaching, cheerleading, and guidance. Wendy has given me the confidence to succeedand take my business to the next level. I am now better equipped to share a wealth of business-building ideas,cutting-edge coaching, and the latest resume writing techniques with my clients. Simply put, Wendy isfabulous! If you need a stand-out resume writer, trainer, or career consultant, I highly recommend Wendy andher services. Investing your time with her is one of my top five best investments that I have made in myself."

—Amy Gubser, M.S. | Executive Career Coach, was Wendy's client

"Wendy Enelow is a rock star in the world of career services. The consummate entrepreneur, Wendy is atremendous strategist and marketer with a constant flow of creative ideas. I was an exhibitor demonstratingthe www.wintheview.com on-line career tools for two consecutive years at Wendy’s career thought leaderconference and was extremely pleased with her concern and management to ensure exhibitors total

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satisfaction and return on investment. I might also mention that Wendy is quite the social director and createsa fun yet professional atmosphere at her conferences. I have the greatest respect for Wendy as anaccomplished professional in the world of career services and marketing and have enjoyed working with her."

—Kenneth Diamond, CEO & Founder of WinTheView On-line Interview Presentation and PersonalBranding Tools, WinTheView.com, was with another company when working with Wendy at Career ThoughtLeaders Consortium

"Wendy Enelow is the reason I am such a great resume writer now. Her courses at the Resume WritingAcademy provided an excellent foundation on which to base my writing career. She not only delivers greatresults, has high integrity, and is quite personable, but she shows her deep and detailed knowledge, andprovides excellent work at a reasonable cost. Thanks, Wendy!"

— Jack Mulcahy, ACRW; Resume Writer, was Wendy's client

"When I was searching for a certification in resume writing there was only one person in the universe whodoes this the best. That is Wendy Enelow. Her class taught me that resume writing is an art and not a formula,and that a great resume can make the difference between getting an interview or not getting one. Wendyprovides so much value to her students. She gives away so much valuable information on a regular basis. Herbelief that career professionals are not in competition with one another but colleagues whose flag raises allships has made a significant impression on how I practice. Wendy is a LEADER in the industry. Havingfounded Career Managment Alliance, she is always developing more and more ways to improve the careersindustry. If you ever get a chance to work with Wendy, you will see what I mean and if you have not yetworked with Wendy, the best is yet to come."

—Liliana Kaminski Bradford, was Wendy's client

"Typically, role models are people we don’t know personally. Their skills, talents, abilities, and admirabletraits have elevated them to role-model status. Wendy Enelow, Founder and Director of the Resume WritingAcademy (RWA), is an extraordinary role model in the careers industry. Prior to May of this year, Wendywas my business role model. After enrolling in RWA, she became my mentor. Throughout the course, Wendyserved as an excellent instructor and a trusted guide who helped me gain a broader perspective of theindustry. As a graduate of RWA, my resume writing expertise and confidence level has expandedexponentially and career opportunities are bountiful. Moreover, having Wendy as a business mentor allowsme to tap into her wisdom and gain knowledge of industry best practices."

—Wanda Kiser, Career Coach | Resume Writer, was Wendy's client

"Wendy is a leader in the field of resumes, careers, and entrepreneurship. Wendy and Louise Kursmark areboth excellent authors of resume books. Together they created a top notch Resume Writing Academy. It is afabulous program for career professionals. Completing this training enables career professionals to providethe best possible resume guidance to candidates that will position them for success. Wendy is a fabulouscoach for entrepreneurs; she brings a strategic and relational approach to her coaching."

—Nancy Branton, M.A., PCC, BCC, was Wendy's client

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"Wendy is top-shelf when it comes to sharing industry insights with her colleagues. I first engaged her help in1994. To date, she continues to provide cutting-edge information to support me with both business andtechnical skills. The Resume Writing Academy is the newest training venue that Wendy has developed toenhance the professionalism of our industry. Many thanks, Wendy!"

—Debra O'Reilly, Certified Resume Writer/Coach, was Wendy's client

"When I was considering entering the field of professional resume writing, I e-mailed Wendy to see if shecould sort out the alphabet soup of potential credentials I could obtain. She offered to speak with me on thephone - which I quickly took her up on! We talked for 50 minutes, and as a result, I understood what directionI needed to take and how best to get there. I am now in her class, and am loving it."

—Lesa Kerlin MPA/CPRW/MBTI Master Practitioner, was Wendy's client

"Wendy is an amazing marketing professional, an expert resume writer, and a great inspiration. I enrolled inthe very first Resume Writing Academy because my work was growing stagnant and I desperately wanted toget to a new level. I was not disappointed! Wendy's knowledge, her sense of humor, and her passion for thefield inspired me to go beyond what I thought possible. It upped the value of my work enormously and gaveme the confidence I need to succeed."

—Marjorie Sussman, Master Resume Writer, was Wendy's client

"Wendy is the resume writer that people in the industry want to be when they grow up. That's why they flockto Resume Writing Academy to receive training from her, and that's why I enrolled in her program. She's anextremely effective teacher and presenter, and I credit her tremendously for equipping me with the knowledgethat has allowed me to take my resume writing skills from good to great. She's also a phenomenal author. Ifyou were to peek in my office, you'd see at least at least 17 of her books on my shelves, where I can and doreference them regularly."

—Robyn Feldberg, was Wendy's client

"Wendy Enelow, esteemed author, trainer, and consultant, is a pioneer in the careers industry. As co-founderand director of Resume Writing Academy, president of Enelow Enterprises, Inc., and the driving force behindan alliance of human resource, resume writing, and career coaching professionals, she is highly regarded forher expertise. I, like many, find her to be an inspiration. Sincerely, Nina Ebert, CPRW Certified ProfessionalRésumé Writer Career Consultant / Author / Workshop Presenter Phone and Secure Fax: (609) 758-7799 TollFree Phone: (866) 400-7799 President # A Word’s Worth Serving Entry Level to Executives since 1989 ”WeOpen Doors to Interviews” 23-Time Nationally Published Author Web # www.keytosuccessresumes.comEmail # [email protected] Blog # KeyToSuccessResumes Selected for Inclusion in: TheDirectory of Professional Résumé Writers Heritage Registry of Who’s Who Biltmore Who's Who, Executive& Professional Women Biltmore 2007 Honors Edition Cambridge Women Who’s Who, Executive &Professional Registry Military Reward Partner"

—Nina Ebert, Certified Professional Résumé Writer / Career Consultant / Author / Workshop Presenter, A

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Word's Worth Resume & Writing Service, was with another company when working with Wendy at ResumeWriting Academy

"Wendy and I go back to when the resume and career coaching industries first were born as highlyprofessional and respected venues for assisting job seekers secure employment and career trainers / coachesimprove their skills and abilities. Without question, I would rank Wendy as one of our top industryprofessionals."

— Jay Block (11K+), Best selling Author, The Jay Block Companies, was with another company whenworking with Wendy at Enelow Enterprises, Inc.

"Wendy Enelow's books helped me become a great resume writer. In fact, I became so good, I could nolonger do it, as I couldn't charge my worth, but it was she I turned to write mine. I highly recommend herservices and her publications."

—Dawn Rudolph, was Wendy's client

"Wendy is THE expert on resume writing. You would not find a single Career Services professional thatdoesn't consider her the best source for resume writing information. On top of this her work ethic is second tonone and she is a pleasure to do business with, I would be lucky to have that chance again."

—Daniel Cohen, Manager of Resume Services, TheLadders.com, was with another company when workingwith Wendy at Enelow Enterprises, Inc.

"I reached out to Wendy after receiving a book contract, and she replied to me immediately with advice. Shealso referred me to her webinar on the "author's advantage," which I decided to purchase. Because of theadvice in this webinar, I was able to successfully negotiate several important improvements to my bookcontract. I would have never known to ask for these without Wendy's great webinar. Her advice is absolutelyspot-on, and she has great integrity as an expert career coach and author. Thanks so much, Wendy!"

—Heather Krasna MS, CSSR, CDR, CWDP, was Wendy's client

"Wendy wrote the book on resume writing. (Or, to put it more succinctly, writes the books on resume writingand successful practices for entrepreneurship in the career management field.) To observe Wendy in practiceis to watch "mindful efficiency in motion." I recently attended a three day meeting of the Career ThoughtLeaders Consortium. Wendy served as our facilitator. In this role, she deftly guided discussions, enablinginformation sharing, brainstorming, and effective group decision making. In addition to her subject matterexpertise in resume writing and entrepreneurship, Wendy is a strong collaborator and educator. She shareswhat she knows and--after more than 20 years in career management--she continues to keep an active eye onfuture trends and developments in the field. If you're interested in future career trends and best practices,watch Wendy and follow her on Twitter (http://twitter.com/wendyenelow)."

—Chandlee Bryan, Executive Resume Writer & Career Coach, Best Fit Forward (Careers in Context), waswith another company when working with Wendy at Enelow Enterprises, Inc.

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"I was very pleased to have Wendy coach me in the development of my resume she did a superb job!!! CecilStapley"

—Cecil Stapley, was Wendy's client

"Wendy facilitated a Roundtable for career entrepreneurs that transformed the way I think about my careercoaching business. Since the Roundtable and subsequent individual coaching, I have gained an unprecedentedamount of clarity in defining and running my coaching practice. I have been given the tools and resourcesnecessary to overcome stumbling blocks that are common to soloprenuers in the field. Definitely one of thebest coaches for career coaches in the business."

— Sean Harvey, was Wendy's client

"Bar none, Wendy Enelow is the consummate career professional with expertise spanning virtually all aspectsof career management. The preeminent writer of resumes and collateral job-search materials for senior-levelexecutives, Wendy not only pioneered the career industry through her founding of Career ManagementAlliance, but continues to spearhead leading-edge strategies for job seekers and resume writers. A prolificpublished author, Wendy generously shares her extensive knowledge with peer-level groups; she writes anddelivers expert training programs on a regular basis throughout North America. She is a frequently quotedsubject matter expert in the media relative to job search, careers, resumes, and entrepreneurial endeavors. Asa colleague, she is a trusted professional and source. And as a service provider, she is 'tops' in the field andhighly recommended."

— Jan Melnik, Owner, Absolute Advantage, was with another company when working with Wendy atEnelow Enterprises, Inc.

"Wendy is a take charge bottom line giver whose picture should be on the front cover of Bob Burg's runawaybestseller The Go-Giver. When you interact with Wendy her authenticity makes you feel so special youimmediately search for ways to return the favor of her caring about you. What better relationship could youhope for?"

— Stephen "Steve" Q Shannon, was Wendy's client

"Wendy brought resumes and the resume business to a height that we can all be proud of. She has understoodthe value of the professional service and has collected resumes for several books that were published bymajor publishers such as JIST. Our world is a better place because of Wendy!"

—Nita Busby, Owner, Resumes, Etc., worked with Wendy at Enelow Enterprises, Inc.

"Wendy has made and keeps updating the value of the resume writer's efforts in behalf on the careertransition client. Wendy has made the world aware of the persons who provide service to such clients bypublishing resume samples and other encouraging materials. She is a wonderful example of a person who isdedicated service to others."

—Nita Busby, Owner, Resumes, Etc., was with another company when working with Wendy at Enelow

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Enterprises, Inc.

"I have worked closely and hired Wendy as a personal coach during critical times in my business. We havelearned to work together on projects and programs and I value my association with her and hergroundbreaking work throughout the careers community. Her quiet service to my colleagues, our veteransand others lets me know her heart. She gives it all and it's my pleasure to call her friend."

— John M. O'Connor, MFA, CCM, President, Career Pro Inc. or Career Pro of NC, Inc., worked directlywith Wendy at Enelow Enterprises, Inc.

"Wendy is as good as it gets. Her knowlege base is unbelievable impressive, author. Unbelievable talent,work ethics and integrity that are no longer found in todays world."

—Louri Boilard, Owner, Executive Careers, inc, worked with Wendy at Enelow Enterprises, Inc.

"Wendy Enelow has unmatched expertise and savvy in every area of career management. She is also areliable and accessible resource to industry colleagues, and a creative connector of people and ideas. Wendyexemplifies the entrepreneurial spirit at its best, and stands as a role model for independent practitionersacross the nation."

—Ken Lawson, MA, EdM, Career Counselor and Career Management Coach, Independent Practice, waswith another company when working with Wendy at Career Management Alliance

"Over the years I have had spoken and corresponded with Wendy and looked to her for advice and guidancefrom which I and those in my company always benefited. Most memorable experience was sharing the stagefor a few brief moments when Wendy accompanied our company on our business cruise to Nassau. Heragenda was brilliant as was she; and her advice packed a great deal inspirational punch! Anyone who knowsWendy Enelow is proud to know her and recognizes her as la ressource complète when it comes to anythingand everything colored "career""

—Rob Taub, was Wendy's client

"Wendy is a true pioneer and leader in the field of Resume Writing and Career Coaching. I have had the goodfortune over the course of 10 years to watch, observe and learn from this master writer and entrepreneur. Shehas led the way in establishing and developing a new industry by her vision, tenancity and intelligence. Whennot founding new companies, Wendy always seemed to have time for newcomers like myself who needed herwisdom and expertise. I am honored to call her a friend and colleague."

— Igor Shpudejko, Owner, Career Focus, worked with Wendy at Career Management Alliance

"As a visionary entrepreneur, Wendy Enelow's reputation is as a pioneer in the careers industry. She has setthe resume writing standard everyone strives to meet; built a diverse world class careers community; anddeveloped / mentored some of the world's finest resume writers and career coaches. Wherever she goes, sheusually arrives first with a strong following of writers and coaches close behind her."

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—Cindy Kraft, Career Coach & Personal Brand Strategist, Executive Essentials, d/b/a theCFO-Coach.com, worked directly with Wendy at Career Management Alliance

"Career professionals from all branches of our industry think of Wendy Enelow as a leader and mentor. Shehas blazed a visible trail for others to follow based on her initial success as an executive resume writer.Wendy clearly understands the importance of building relationships. Her credibility has grown exponentiallybased on her collaboration with others as a resume writer and author, association director, and industrytrainer. I think she is simply brilliant - smart, practical, personable, and unpretentious. Few icons of anyindustry are as approachable as Wendy; she is a "go-to" person in the careers industry."

—Karen P. Katz, M.Ed., CCM, Principal Consultant/President, Career Acceleration Network (CAN),LLC, worked directly with Wendy at Career Management Alliance

"Wendy Enelow is one of the Career Services Industry's brightest stars. Wendy has an extraordinary ability tomake each and every person she meets feel special. A true entrepreneur, Wendy continues to grow andchallenge herself and those she serves. Over the years, I have attended countless workshops and trainings ledby her. Each and every time Wendy exceeded my expectations. It is with complete sincerity that I attributemy success in part to Wendy Enelow."

—Anne-Marie Ditta, Owner, First Impression Career Services, worked with Wendy at Career ManagementAlliance

"Wendy Enelow is an inspirational and pioneering careers industry professional and colleague whoseinfluence in my professional and business life has been substantial. Her sheer dynamism, vision, anddedication are truly awesome to behold. The careers industry in general and the resume writing profession inparticular owe Wendy a great debt for the advancements in professionalism, public image, and overalleffectiveness she has helped to drive through her insightful and inspiring seminars, presentations, books, andarticles. Add to that her passionate and visionary leadership as founder of the Career Management Alliance,an organization she took from concept to become the nation’s premier professional association for the careersindustry. I consider myself fortunate to have met Wendy some 15+ years ago, and look forward to continuedinteraction with her as a valued colleague, coach, mentor, friend, and continual source of “What’s Next” forour profession."

—Laurie Smith, President/General Partner, Creative Keystrokes Executive Resume Service, workeddirectly with Wendy at Career Management Alliance

"Wendy is one extraordinary individual. I've known Wendy for nearly 10 years and without a doubt she is aborn leader. Any venture she has taken on has become a great success and it's due to her passion anddedication to the "careers" industry and seeing that her colleagues succeed. I have the utmost respect forWendy and appreciate what she has given and continues to give to our industry as a whole. Her willingness togive to others has led many of us to become the success we are today."

—Maria Hebda, CCMC, CPRW, Founder & Managing Executive, CertifiedResumeWriters.com &CertifiedCareerCoaches.com, worked directly with Wendy at Career Management Alliance

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"I heard about Wendy's leadership in the careers industry before I met her. When we finally connected, herenergy, vision and entrepreneurial spirit was contagious to all around her. I am continually impressed byWendy's innovative ventures in this dynamic field and her commitment to model success for others. Sheresponds immediately to any request or question I have, which is even more admirable, given her manyendeavors. Wendy is a pacesetter in career development who knows how to execute."

— Jennifer Kahnweiler, Ph.D., CSP, Speaker, Career Coach and Author, AboutYOU, Inc., worked withWendy at Career Management Alliance

"A leader in her field, I have known Wendy for almost 30 years. She still continues to have the same passionand committment to the success of others. I count myself fortunate to have worked for her and with her."

—Wendy B. Adams, Author, Columnist, Consultant, The Career Coach, worked directly with Wendy atCareer Management Alliance

"There are few people in life who you can honestly say inspire you. Wendy is one of those people. As thefounder and leader of Career Masters Institute, a premier career coaching professional organization, Wendyhas elevated the standards of the industry, mentored countless numbers of career professionals, and beenexceptionally generous with her time and her knowledge. She is an accomplished author, a captivating publicspeaker, and an endless source of energy, enthusiasm, and humor. Through Wendy's support , I have beenable to achieve many of my professional objectives and even stretch myself to attain new and more strategicgoals."

—Barbara Safani, President, Career Solvers, worked indirectly for Wendy at Career Masters Institute

"Wendy’s portfolio of work is simply awe-inspiring. She is high energy and super organized. I have attendedseveral of her seminars and can honestly say I always get much more than I expected. She goes the extra mileand consistently provides pertinent and timely information at an advanced level of expertise."

— Stevie Puckett, was Wendy's client

ExpertiseResume Writing, Staffing and Recruiting

Contact Wendy on LinkedIn

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http://www.linkedin.com/profile/view?id=1821649&authType=name&authToken=GJY5&goback=%2Enpv_1821649_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1_*1%2Epdf_1821649_*1_*1_name_GJY5_WendyEnelow%2C+CCM%2C+MRW%2C+JCTC%2C+CPRW_true_*1


SAMPLE RESUMES On the following pages you will find 7 resumes that are companion pieces to LinkedIn profiles we have discussed. As you absorb and use all of the material we have presented in this E-‐Summit, take some time to peruse the resumes and compare them to the LinkedIn profiles. Ask yourself:

§ What was omitted – and why do you think it was? § What is most similar to the LinkedIn profile, and what is most different? § Do the documents seem complementary … but not identical? § How does the tone and style differ between the two documents? § What might you do differently?

THANK YOU TO OUR CONTRIBUTORS We want to recognize and applaud the talented writers who contributed resumes and profiles so that we could provide a broad variety of samples for this program. Their work is outstanding!

• Jan Melnik, MRW (Felipe Diaz) ABSOLUTE ADVANTAGE • [email protected]

• Janet Beckstrom, ACRW, MRW (Antoine Williams) WORDCRAFTER • [email protected]

• Roger Ford, ACRW (Mary Lynn Edwards) A BETTER RESUME NOW • [email protected]

• Kris Niklawski, ACRW (Rita Taylor) RESUME SELECT • [email protected]

• Michael Kranes (Don Washington) RESUME SLAYER • [email protected]

MORE E-‐LEARNING OPPORTUNITIES Mark your calendar for our next E-‐Summit: Writing E-‐Notes: Today’s New Cover Letters – JULY 12, 2013 And don’t miss the opportunity for 3 full days of career training at our 2013 Career Thought Leaders Conference & Symposium – for the first time presented as a virtual video conference via a state-‐of-‐the-‐art conference technology platform. We are bringing you everything you love about conferences – first-‐class programming, expert speakers, valuable exhibitors, and extensive networking and socializing opportunities – all from the comfort of your home or office and without the time and expense of travel!

• Conference Overview: http://conference2013.careerthoughtleaders.com/ • Conference Demo Video: http://conference2013.careerthoughtleaders.com/demo/

Written by Jan Melnik • ABSOLUTE ADVANTAGE • [email protected]

Felipe Diaz [email protected] | 717-‐803-‐8159 | http://www.linkedin.com/in/felipediaz

Communications Professional | Writer-‐Editor | Journalist

Talented and motivated writer with skills spanning multiple media from literary journal publications (short stories, feature articles) to social media/blogs. Deadline-‐sensitive. Able to create content specifically tailored to variety of audiences. • Skilled interviewer, able to capture unique qualities and convey stories in a succinct yet compelling narrative writing

style that resonates with authenticity. • Expert researcher and information analyst; able to quickly learn and master new skills and flexibly adapt to change.

Publications & Honors: • Contest Winner, “Silent Witness,” a travel-‐writing piece, featured in Students Abroad Magazine (Fall 2010) • Featured Writer, “Who Am I?,” short story published in Musings, Penn State’s online literary magazine (Spring 2010)

Global Experience & Languages: Proficient Spanish | French reading ability | Travel and study in Spain and China

Professional Experience EDUCATOR-‐TUTOR (AmeriCorps Volunteer) | Harrisburg Central School District, Harrisburg, PA 2011–2012

Provided tutorial assistance to students in grades 1–5 at a K–6 elementary school, working individually with English language learners throughout regular school day. Worked as mentor in afterschool program. • As a tutor, worked with 5 students each day. Collaborated with reading specialist; delivered extra assistance with

reading skill development. Three students successfully advanced out of tutorial program by year’s end. • In role as a mentor funded through grant program, facilitated 3-‐hour afterschool class throughout academic year,

working with 25 students each day. Created an environment that supported appropriate balance of community building, literacy lessons, supervised “downtime,” and structured homework help.

• Key outcomes: Provided significant value and boosted students’ English proficiency; fostered love of learning and reading in students by linking subject matter to individual interests.

ADULT LITERACY TUTOR | Adult Literacy Services | Harrisburg, PA Jan. 2012–June 2012

Provided one-‐on-‐one literacy tutoring focused on development of real-‐life skills, including job-‐search assistance, to English language learners (ages 18+) through public library.

COUNSELOR | LEADERSHIP COUNSELOR | LIFEGUARD | Camp Winnipesaukee | Meredith, NH June 2009–Aug. 2011

Counseled and instructed residential summer campers ages 5–18 for 3 consecutive summers. Responsible for 10–14 girls per 10-‐day session (5 sessions per summer, with a total of approx. 500 campers each year). • Provided leadership and wilderness training, challenging girls to build a sense of community. • Prepared girls ages 12–15 for Counselor in Training program. • Initiated and coordinated summer literacy program. • Key outcomes: Enhanced self-‐esteem and coping skills in girls from backgrounds that included foster homes and

abusive/unstable households. Developed crisis intervention and mediation skills to help campers address problems.

INDEPENDENT JEWELRY DESIGNER | Earrings! By Felipe | Harrisburg, PA 2006–Present

Design and create custom jewelry (featuring beads collected internationally); successfully market and sell through ETSY.

Education & Development PENN STATE UNIVERSITY | University Park, PA • Bachelor of Arts degree: English, Creative Writing & Spanish (cum laude, 2011) • International studies: Universidad de Málaga (Spain; 1/2009–6/2009) Central University for Nationalities (Beijing, China; 6/2008) • Trip Coordinator, Alternative Spring Break: Organized activities raising $2,000+ to fund travel costs for several student

service projects at Tohono O’odham Reservation in Arizona • Varsity Athlete: Volleyball, cross-‐country, and track and field teams DARTMOUTH COLLEGE | Hanover, NH • Attended workshops/classes at intensive weeklong Creative Writers’ Conference (2010)

STEPHEN X. GORDON 206-561-7612 • [email protected]

http://www.linkedin.com/in/stephenxgordon

SALES n KEY ACCOUNT MANAGEMENT n BUSINESS DEVELOPMENT Top-performing sales professional with record of always exceeding sales, profit, and market-share goals.

n Consultative and solution selling expert with proven ability to identify and capitalize on sales opportunities. n Dedicated planner and goal setter, persistent prospector and cold-caller, effective presenter, keen closer. n Effective territory manager with strong customer relationship skills and ability to juggle multiple priorities.

PROFESSIONAL EXPERIENCE XYZ CORPORATION (NYSE: XYZ) Seattle, WA, 2009–Present $5B public corporation, a leading distributor of building products to dealers, retailers, builders, and industrial users

n Northwest Region Territory Manager – Industrial/Manufactured Housing Sales of Building Materials | Industrial/Manufactured Housing Accounts | Metro Seattle Territory

Create and execute sales/business plan for the territory, balancing new business development with account management and customer support. Work with a broad customer base (millwork houses, fixture/furniture/ exhibit manufacturing facilities, cabinet manufacturers, concrete accessory and rebar customers), identifying needs and selling a diverse line of products/solutions.

§ Achieved both sales and margin growth every year in a downward-trending economic cycle. Sales Gross Margin 2011 $8.4M $971K 2010 $3.1M $384K 2009 $1.9M $185K

§ Rose to #9 nationwide, #3 in region for gross margin increase, 2011. § Prospected and developed more than $1.2M in new accounts. § Developed just-in-time programs that controlled costs and streamlined

inventory for key accounts while driving sales growth and margin increase for XYZ.

NORTHWEST FOREST PRODUCTS (NASDAQ: NWFP) Tacoma, WA, 2007–2009 The nation’s leading manufacturer and distributor of wood and wood-alternative products; a $2.7B public company

n Account Manager Sales of Structural Panels, Construction Lumber & Composite Products | Industrial Accounts | Washington-Oregon Territory

Performed full range of sales, business development, and account management functions including margin accountability, product pricing, proposal development/presentation, order management, and A/R oversight.

Sales Margin Quota $1.09M $83K (7.6%) 2008 Results $1.60M $145K (9.1%) Performance to Plan 147% 175%

§ Generated nearly $700K in new business for 2 new product lines – sold more TechTrim than anyone else in the company and won internal SPIFF nationwide for both new products.

STEPHEN X. GORDON 206-561-7612 • [email protected]

SYSTEMS PRODUCTS, INC. (NYSE: SPI) Seattle, WA, 2006–2007 $4.9B global distributor of electronics systems n Sales / New Business Development Representative Sales of Wiring Systems & Networking Products | Seattle Region

Developed and qualified prospects; performed needs assessment; worked with technical team to create specifications; presented recommendations and closed sales. Built customer relationships, providing ongoing account management and maintenance.

§ Selected as Sales Specialist for new product focus in digital and closed-circuit security systems Delivered immediate results and long-term contracts, including: — King County: $12K immediate business and authorization for test installation that resulted in

commitment for all future CSU/DSU business. — Starbucks.: Needs assessment, CCTV demo and test installation, and ultimate capture of $175K contract

for 58 stores nationwide. — Sea-Tac Medical Center: $130K contract, networking system for new administration building.

§ Identified need, defined solution, and led all aspects of specifying a new access-control system for Tacoma County. First-year revenue projected to be $250K, with no-bid follow-on sales for 10 years

GEORGIA-PACIFIC Portland, OR, 1999–2006 Second-largest manufacturer of forest products in the US; $2.1B subsidiary of Koch Industries, Inc.

n Structural Panels Trader, 2003–2006 Product Manager for Structural Panels | Building Industry Accounts | 8-State Western Region

§ Grew sales 12% in targeted key accounts. § Increased gross margin by 32.5%; maintained highest direct-sales profit of 15 traders in group. § Played a key role in advancing group from last to #3 in sales among 20+ groups nationwide. § Worked closely with account managers to develop pricing based on market conditions.

n Account Manager, 2001–2003 (40 Accounts | 4-State Territory) Inside Sales Representative, Salt Lake City, Utah, 1999–2001

EDUCATION / ADDITIONAL B.S. in Management, 1999: University of Washington, Seattle, WA

Sales Training: Quality Sales Skills, Georgia-Pacific

Proficient in MS Word, WordPerfect, Excel, Access, PowerPoint. Available for travel and relocation.

Written by Janet Beckstrom • WORDCRAFTER • [email protected]

Antoine Williams 21810 Westfield Road, Columbus, OH 43121

www.linkedin.com/in/awilliams 513-555-679 [email protected]

LAW ENFORCEMENT PROFESSIONAL

INVESTIGATIONS | COVERT OPERATIONS | INTELLIGENCE | SURVEILLANCE

Accomplished, versatile leader with 20+-year career in state and federal law enforcement. Extensive field experience in narcotics, gaming, and violent crimes. Regular partnership with federal, state, and local agencies to target, investigate, and halt criminal activity, frequently leading to arrests and convictions. Solid knowledge of contemporary law enforcement operations, tactics, trends, and laws.

Summary of Skills & Experience Investigation Undercover Operations Court Testimony Search & Seizure Technical Surveillance Case Management Raid Management Informant Handling Supervision & Training Evidence Collection & Protection Interrogation Multijurisdictional Collaboration

Career Chronology

OHIO STATE POLICE [OSP] • 1980–2013 Criminal Investigation Division [CID]

D/Sgt, Intelligence Coordinator – Gaming Section (2005–2013) Gathered, maintained, and disseminated intelligence related to Ohio’s gaming industry. Conducted sensitive interviews and investigations of white collar, drug, property, and larceny crimes. Collected information leading to criminals’ arrest and prosecution. Participated in plain clothes and undercover investigations. Managed funds used in undercover operations. Trained, motivated and supervised 7–15 officers. Cultivated mutually beneficial relationships with Canadian and Mexican authorities. D/Sgt, Sworn Federal Agent – Violent Crimes/Drug Enforcement Administration [DEA] (2002–2005) Selected by unit commander for special assignment with multi-agency team under auspices of federal task force. Investigated violations of state and federal narcotics laws. Conducted extensive surveillance and undercover operations. Managed all aspects of investigations from inception to prosecution. D/Sgt, Information Utility Specialist & Team Leader – Gaming Section (1999–2002) Participated in establishing office to monitor the burgeoning legal gaming presence in Ohio. Conducted background investigations of executives and management as part of the casino licensing process. D/Sgt – DEA Airport/Narcotic Interdiction (1997–1999) Represented OSP on multijurisdictional team under the direction of the DEA. Observed travelers to gauge likelihood for narcotic trafficking. Conducted plainclothes surveillance. Made arrests and processed evidence. D/Sgt – Narcotics Enforcement Teams (1992–1997) Assisted with opening of 2 new offices targeting the illegal use of controlled substances, pharmaceuticals, and street drugs. Managed an average of 10 cases simultaneously. Developed trust with informants. Worked under cover; participated in high-risk drug buys. Supervised up to 15 officers from multiple agencies while functioning out of class as D/Lt.

Written by Janet Beckstrom • WORDCRAFTER • [email protected]

ANTOINE WILLIAMS, p. 2 513-555-679 [email protected] Ohio State Police CID [continued]

D/Sgt – Office of Narcotics Investigations (1991–1992) Established new office and led multijurisdictional team. Oversaw cases from initial tip through court testimony. Tracked expenditures for narcotics purchases and informant payments. D/Trooper, Undercover Officer – Ohio River Narcotics Organization (1985–1988) Assigned to multi-agency task force as undercover officer to investigate, arrest, and prosecute criminals dealing in narcotics. OSP Posts

Sergeant – Cincinnati (1990–1991) Trooper – Cincinnati (1981–1983) Sergeant – Xenia (1989–1990) Trooper – Xenia (1980–1981) Trooper – Columbus (1988–1989) Led, developed, motivated, and scheduled up to 15 troopers. Supervised criminal and non-criminal complaints. Managed property room. Responded to emergency calls. Conducted accident investigations. Patrolled freeways and secondary roads. Assisted local jurisdictions.

Education & Certification

COLUMBUS COMMUNITY COLLEGE • Columbus, OH Associate Degree with High Honors – Law Enforcement

State of Ohio Peace Officer Training & Certification

Concealed Pistol Permit

Selected Training (complete list available on request)

Violent Crime Seminar – FBI Financial Forensic Techniques – Federal Law Enforcement Training Center Basic and Advanced Interview & Interrogation Methods – John Reid & Associates Financial Investigative Techniques – IRS Gang Awareness Training – National Law Enforcement Institute Advanced Informant Debriefing and Handling – DEA

Notable Commendations

OSP Trooper of the Year Officer of the Month Resolution from Hamilton County Meritorious Award Special Tribute from State Representatives Unit Citation

Technology

Surveillance systems Microsoft Office Law Enforcement Databases LexisNexis Public Information Databases

Written by Roger Ford • A BETTER RESUME NOW • [email protected]

MARY LYNN EDWARDS San Francisco, CA | 415.555.1289 [email protected] http://www.linkedin.com/in/marylynnedwards

EXECUTIVE | DIRECTOR OF OPERATIONS Leading, creating, and delegating innovative change to extraordinary solutions, growth, and success.

ü Twenty-plus years’ experience shifting awareness to break through blind spots and create imaginative and effective solutions to drive change through formidable challenges to profound systemic improvement.

ü Resourceful leader with unique ability to merge analytical, strategic, and creative thinking to effectively manage teams, develop and complete highly complex projects, and maintain outstanding client relationships for diverse organizations.

ü Skilled communicator ensuring smooth flow of information both internally and externally among all levels of stakeholders, from top management to entry-level positions.

ü Highly organized planner who can direct shifting priorities and goals in high-pressure, fast-paced arenas. ü Inspiring mentor known for developing staff, improving teams, and retaining top talent.

CORE COMPETENCIES

• Project / Program Development • New Business Growth • Alliance Building & Partnerships • Operations Management

• Fiscal / Financial Austerity • Oral & Written Communication • Multi-Task Project Handling • Quality Customer Service

• Strategic Vision • Leadership & Supervision • Persuasive Speaking • Production Planning

PROFESSIONAL EXPERIENCE NOB HILL CHAMBER MUSIC, San Francisco, CA 2012 – Present A professional concert series organization strengthening a sense of community by providing accessible and affordable concerts, interactive performance workshops, and outreach programs through the city.

DIRECTOR OF CONCERT PRODUCTION / CREATIVE ARTS CONSULTANT Engaged to rescue failing organization through strategic use of grant funds intended to invigorate and restore valuable community programs. Lead and delegate concert logistics, produce concert program, hire talent, design marketing strategies, grow membership, and build alliances and partnerships. Coordinate all steps of production process with board members, artistic director, musicians, and site venue.

• Conserved scarce funding by consistently producing concerts 20% under budget. • More than doubled audience attendance through marketing and press management. • Mediated communication and forged an enduring alliance between board members and artistic director.

LEARNING PARTNERS, Oakland, CA 2011 – 2012 International company specializing in student placement and educational consulting in private secondary schools.

PROGRAM DIRECTOR / ACADEMIC CONSULTANT Tapped as interim Program Director to organize ESL program with rush deadline of six weeks. Teamed with admissions directors to hire and manage certified ESL instructors and tutors on schedule. Collaborated with Lead ESL Instructor to develop curriculum in compliance with state curriculum frameworks.

• Developed and implemented 18 ESL programs in private high schools throughout California. • Performed 150+ academic student assessments and program placements.

MARY LYNN EDWARDS, [email protected] Page 2

Written by Roger Ford • A BETTER RESUME NOW • [email protected]

DOWNTOWN PROJECT, San Francisco, CA 2009 – 2010 Provider of programming that gives artists resources to propose large-scale, collaborative projects in partnership with students from inner-city high schools.

PROGRAM DEVELOPMENT CONSULTANT / ARTIST INSTRUCTOR Created and implemented new programs and workshops in music instruction that aligned with the organization’s mission of empowering urban teens and professional artists to effect social change through performance.

• Developed teen workshops with professional musicians as mentors / collaborators. • As Artist Instructor, taught workshops in studio production, songwriting, and instrumental performance.

LITERARY PARTNERS, San Francisco, CA 1999 – 2007 Publishing company that produced multimedia projects themed to traditional print publications.

PRESIDENT, MANAGING DIRECTOR Managed complex projects through all production stages with publishers that included Houghton Mifflin, Pearson Education, Entrepreneur Press, Princeton Review, Harvard University Press, W.W. Norton, and others. Forecasted, prepared, and monitored annual operational budget. Hired and directed teams of internal and contract personnel.

• Produced and developed more than 1,000 professional and educational publications. • Cultivated extensive network of editors, designers, technology specialists, and creative talent. • Secured and solidified strong client and vendor relationships with major accounts.

THOMSON LEARNING, New York, NY 1992–1998 Leading provider of teaching, learning, and research solutions for global academic, professional, and library markets.

SENIOR PROJECT MANAGEMENT DIRECTOR / Tech and Business Publishing, 1996 – 1998 Promoted rapidly through a series of increasingly responsible leadership positions during a period of major company reorganization. Established infrastructure for production and manufacturing departments. Developed fast-track strategies for timely print to sales. Managed annual $3.5M operational budget.

• Played a fundamental role in creating and launching operational functions of new imprint. • Repeated fast-track production cycles for new imprint, creating top gains in every quarter.

SENIOR PRODUCTION MANAGER / Business & Professional Trade Publishing, 1992 – 1996 Brought into management circle to develop innovative operational objectives and restructure editorial production processes. Replaced antiquated publishing mode with forward-looking up-to-date systems. Set project direction for all cross-company teams. Managed production of 50 front list and 400 backlist titles annually under aggressive deadlines. Performed and oversaw quality control review of all work for assigned contracts.

• Reduced operating budgets of $6M by 30% by improving production schedules and quality control. • Increased profits 40% by creating fast-track production cycle, cutting schedules from 12 months to 3–4. • Managed 20-member team responsible for producing the highest revenue company-wide.

Additional: Freelance Developmental Editor, Random House, New York, NY; and Songwriter / Composer, Columbia & Sony Records, New York, NY; Member of the National Academy of Recording Arts and Sciences.

EDUCATION | PROFESSIONAL DEVELOPMENT | CERTIFICATIONS

M.A. – Columbia Graduate School of Arts and Sciences, New York, MA, Romance Languages and Literatures B.A. – New York University, New York, NY, Modern Languages and Literatures Juilliard School, New York, NY, Private and Extension Studies in Composition Certification in Nonprofit Board Governance – San Francisco Arts and Business Council

Written by Kris Niklawski • RESUME SELECT • [email protected]

Rita K. Taylor, MSN, RN FAMILY NURSE PRACTITIONER

4910 Brown Ledge Lane, Omaha, NE 68101 402-555-3310 (Cell) 402-555-1810 (Home)

[email protected] http://www.linkedin.com/in/ritaktaylor

PROFESSIONAL PROFILE

TWENTY-YEAR CAREER in diverse areas, including Cardiovascular-ICU, Emergency Department, Pulmonary, and Medical-Surgical Unit. A sincere desire to advance career in nursing and contribute to a positive, optimistic, and professional environment in a hospital, family practice, women’s health clinic, or long-term care facility.

Strengths include:

Ø Assessing, planning, and delivering utmost efficient and cost-effective medical care Ø Providing education, coaching, and mentoring to less experience nursing staff Ø Continuing professional development while applying advanced knowledge of nursing practices

CORE COMPETENCIES

§ Patient/Client Relationships § Performance Improvements § Critical Decision Making § Nursing Staff Leadership § Workflow Optimization § Patient Advocacy § Report Development § Colleague Collaborations § Technical Proficiency

EXPERIENCE & ACCOMPLISHMENTS

ST. MARY’S MEDICAL CENTER, Omaha, NE 2003 – 2012 Registered Nurse (RN) in Cardiovascular-ICU

Served as critical care nurse in the CVICU for hospital with one of the few regional heart centers, known for exceptional cardiac care. Joined hospital during period of high employee turnover and hit the ground running due to previous experience.

Played a key role in ensuring important processes were ordered/executed and all care expectations were met by precisely following evidence-based protocols. Worked collaboratively with physicians to provide all aspects of care to critically ill patients. Coordinated consultations for nutrition, physical therapy, social services, and/or other allied health providers. Served as patients’ advocate, delivering nursing care that optimized outcomes, patient/family satisfaction, and the hospital’s reputation.

Key Achievements:

• Created shift report sheet that streamlined data, improved information flow, and decreased hand-off time between shifts, that is still in use today.

• Served as a formal educator of employees in Hemachron Jr., pacemakers, defibrillators, handwashing, healthy work environments, and performance improvement.

• Tracked PI (performance improvement) indicators, dictated by hospital and nurse manager, and helped increased PI scores across the board.

• Served as relief charge nurse, supervising 5 to 6 nurses and additional unlicensed healthcare workers.

• Helped improve patient flow between ER and CVICU, while member of Research Council, by trialing new reporting process.

• Maximized effectiveness of new, inexperienced nightshift nurses by becoming an accessible mentor and trusted educator.

Rita K. Taylor 402-555-3310 (Cell) 402-555-1810 (Home) [email protected]

Written by Kris Niklawski • RESUME SELECT • [email protected]

JOHN CATES WILLIAMS HOSPITAL, Omaha, NE 2004 RN Served as Staff Nurse at state DHHR supported psychiatric hospital. Directly accountable for assessing, coordinating, and carrying out care plans for clients diagnosed with mental illness and/or committed to institution. Collaborated with physicians, multidisciplinary team members, and internal/external services to provide patients and families with holistic care.

Key Achievements: § Gained valuable knowledge in mental illness diagnoses, court/legal system processes, and non-violent

crisis intervention.

§ Learned to recognized and diffuse potentially dangerous or hostile situations, as well as take appropriate action to prevent patients from harming themselves or others.

OMAHA MEMORIAL HOSPITAL, Omaha, NE 1992 – 2004 RN in Coronary Care Unit (1998–2004) | LPN (1992–1998) Hired as LPN on Medical-Surgical floor and subsequently gained experience in Emergency Department and Pulmonary Units. Upon obtaining RN license, served as Staff Nurse on Pulmonary Unit and then Critical Care Nurse in CCU. Delivered the highest quality of care to critically ill patients struggling with acute and multifaceted diagnoses. Executed individualized nursing care plans while continuously assessing patient needs and anticipating/ responding to complications, situations, and/or crisis. Enhanced patient care via proper use of technology and equipment, including ventilators and hemodynamic monitors.

Key Achievements: § Demonstrated adaptability and willingness to grow by learning new care techniques for urology,

pulmonary, emergency, and pediatric patients.

§ Upon transfer to CCU, mastered proficiency in ventilator management, swan ganz, CVP, EKG monitoring, and critical care medications/drips.

§ Served as relief charge nurse, effectively overseeing ~4 RNs and various unlicensed healthcare staff.

§ Maximized nursing staff’s competency by providing training, mentoring, and support for new hires.

PROFESSIONAL DEVELOPMENT

Master of Science in Nursing (MSN), Emphasis: Family Nurse Practitioner (GPA: 3.6/4.0) UNIVERISTY OF NEBRASKA, Lincoln, NE (5/2012)

Bachelor of Science in Nursing (BSN) (GPA: 3.5/4.0) COLLEGE OF ST. MARY, Omaha, NE (5/2005)

Credentials: FNP (Family Nurse Practitioner) Certification, pending CCRN (American Association of Critical Care Nurses: Critical Care Nurse) Certification ACLS (Advanced Cardic Life Support) – American Heart Association, expires 2013 BLS (Basic Life Support) – American Heart Association, expires 2013

Affiliations: American Academy of Nurse Practitioners (AANP) American Association of Critical-care Nurses (AACN) Sigma Theta Tau International (Honor Society of Nursing)

Computer Skills: Soarian Clinicals, Carevue, MAK, Microsoft Word & Excel

Written by Michael Kranes • RESUME SLAYER • [email protected]

DON WASHINGTON 617.555.6109 | [email protected] | http://www.linkedin.com/in/donwashington

45 Maple Street | Newton, MA 02101

Target Role:

Regional Account Manager Ø 15+ years of experience in automotive consulting, sales management, and account development. Owner of Green

Rides of Boston; built business from ground up, transforming a vision into reality through business acumen and tenacity.

Ø Career includes six years in account development at GMAC—revealing a core strength in rebuilding neglected or faltering business relationships to propel new growth in market segments.

Ø A seasoned industry professional, starting career as sales rep, who has seen—first-‐hand—the many ups and downs of the business, and has built both knowledge and strategy in how to prosper in diverse market conditions.

—Key Areas of Strength and Success— ü Customer Relationships ü Sales Management ü Dealership Management ü Account Executive ü Account Development ü Procurement & Buy Analysis ü Customer Loyalty Programs ü Automotive Financing ü Business Development ü Brand Development ü Market Penetration ü Field Sales Management ü Product Positioning ü Public Speaking & Presentations PROFESSIONAL EXPERIENCE

GREEN RIDES OF BOSTON , Boston, MA .......................................................................................................... 2010 to PRESENT

PRESIDENT/OWNER — Launched local dealership/consulting business: 30% purchase-‐to-‐order (Washington Car Consultants) and 70% on-‐site sales (Green Rides of Boston). Educate clients on highest-‐rated fuel-‐efficient vehicles across automotive spectrum. Oversee soup-‐to-‐nuts sales and operations: consulting, vehicle research, customer test drives, sales closing, financing, customer support, staff training, and inventory/logistics management. Ensure long-‐term customer satisfaction, carefully matching clients’ criteria of comfort, design, fuel efficiency, and reliability—never cut corners just to make a sale.

• Sales: Achieved $3.28 million in sales within three years—and on target to hit $2.27 million in 2013 projected sales. YOY growth from 2011 to 2012 landed at 135%. Achieved 80% closing rate from customers visiting dealership.

• Management: Managed rotating inventory of 15 – 18 vehicles. Oversaw purchasing, financing, security, detailing, maintenance, and transport of vehicles. Recruited, hired, and trained office manager in front-‐office sales support, accounting, inventory tracking, purchase orders, and appointment setting.

• Partnerships & Negotiation: Secured a 450% credit increase, in renegotiating a floor planning agreement with Automotive Financing Corporation in just 11 months from initial contract. Secured additional agreements with two major auction houses.

• Media Relations: Interviewed by CNBC on-‐site at three-‐day Green Living Expo 2011. Green Rides of Boston also covered in local media and press including Boston Herald and Newton News.

• Trade Shows: Attended Automotive News Green Car Conference 2012 in Detroit to keep pace with green technologies in auto industry. Networked with industry professionals and sampled diverse products for future release.

“As a young man, I visited countless dealerships with my dad, a salesman. He instilled in me that car shopping is fun—learning about unique models, technologies, and features. That sense of fun is what I pass on to my customers.”

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Written by Michael Kranes • RESUME SLAYER • [email protected]

DON WASHINGTON Page 2

617.555.6109 | [email protected]

GMAC , Quincy, MA ............................................................................................................................................... 2003 to 2009

AREA SALES MANAGER — Delivered financial solutions to dealerships across New England. Repaired relationships with GSMs, GMs, and dealer principals/owners who had been frustrated by indifferent service of previous ASM.

• Account Development: Expanded dealer partner network, building a critical mass justifying that each territory be assigned its own ASM. Regained trust of existing partners by listening to their concerns and clarifying expectations.

– Grew contracts 300% in Providence territory, which jumped from 6 producing dealers (1.25 contracts per month) to 28 high-‐performing partners, generating 3.25 contracts per month.

– Increased number of dealer partners by 340% in Western Massachusetts territory from 12 producing dealers (1.75 contracts per month) to 41 with 2.25 monthly contracts.

– Achieved top 15% ranking every year as area sales manager.

• Promotions: Exceeded quota at sales events centering on customer pre-‐approvals, held at locations of preferred dealers. Matched vehicles with qualified customers with expert knowledge of product guidelines and dealer’s inventory.

IBM INC. , Boston, MA .................................................................................................................................................. 1998 to 2002

ENTERPRISE ACCOUNT MANAGER — Hired as sales rep for large corporate accounts. Promoted to telecom segment as senior account manager for Verizon. Managed account and forecasted quarterly sales goals. Managed quotes, bids, and client proposals.

• Sales: Grew account from $500,000 quarterly to $90+ million annually.

– Redirected sales approach from a “hunt” mentality to a process focused on nurturing long-‐term relationships.

– Held 90% record of meeting or exceeding quotas (over 10 quarters).

• Management: Managed two inside sales reps and traveled with field account executives to Verizon corporate offices to interface with key leadership and manage account logistics.

EARLY EXPERIENCE

HERB CHAMBERS AUTO GROUP (1994 to 1998) FINANCE DIRECTOR (1997 to 1998) SALES MANAGER (1994 to 1996) FINANCE MANAGER (1996 to 1997) SALES REP (1994) EDUCATION

Two years of coursework toward Bachelor of Business Administration UNIVERSITY OF MASSACHUSETTS, Boston, MA

A Born Competitor: Men's US Tennis Association 3.5 Doubles Champion, Northeast Region (2009). Multiple tennis medals in US and Canada.

Memberships: Founding Board Member and Membership Director, Newton Tennis Club (2001). Better Business Bureau Member. Boston Independent Business Alliance Member.

Recognitions

• E-‐Commerce Global Award (Q3 2001)

• Regional Account Manager of Quarter (Q4 2000)

• Circle of Excellence Winner 2000 (Top 10% of Sales Force)

• Regional Sales Rep of Quarter (Q1 1998)

• Award Trips to Mexico and Italy

MAUREEN O’BRIEN 206-‐555-‐8795 | [email protected] http://www.linkedin.com/in/maureenobrien

Senior Digital Marketing & Brand Transformation Executive Champion of innovative digital marketing and emerging media strategies that build brands, transform the customer experience, and drive revenue, profit, and market share growth.

Sixteen years of success building world-‐class consumer, technology, and business services brands through ground-‐breaking leadership of strategic marketing organizations. Consistently outperformed marketing, sales, and profit goals by developing, implementing, and accelerating performance of best-‐in-‐class interactive marketing, eCommerce, and customer experience innovation strategies across industries/global markets. P&L accountability and budget oversight to $100M. Proven ability to execute complex, large-‐scale initiatives across large matrixed, multi-‐sourced, and distributed worldwide organizations. Career marked by notable “firsts”:

l Wipro: First Digital Transformation practice for consulting division of $7.3B worldwide IT services company. l XYZ: First all-‐inclusive strategy for digital brand, marketing, and CRM functions to support business sector shift. l GoBe: First customer experience strategic innovation platform for global automotive vertical clients. l Toyota: First interactive marketing/CRM function, directly tied to $2.1B incremental profits in 5 years. l Verex: First web-‐based sales portal in the generic pharmaceutical industry.

Experience & Accomplishments Global Digital Transformation Practice Leader | WIPRO TECHNOLOGIES, Seattle, WA, 2010–Present Strategic management consulting services arm of $7.3B global IT company.

Delivered immediate value: $MMs in new revenue with new clients and industry thought leadership through publications that raised Wipro’s visibility and credibility in digital brand and marketing strategy. Built Digital practice from start-‐up. Developed trusted relationships with C-‐level executives at premier Global 100 companies. Conceived, designed, and delivered digital transformation strategy and implementation engagements.

l Generated more than $26M in new revenue in first 18 months by building brand-‐new client relationships with major companies in global automotive and high-‐tech sectors.

l Recruited and staffed starter team of 15 consultants.

l Led engagements in Customer Experience/Customer Data Management Strategy, Digital Marketing Platform & Governance Strategy, User Experience & Information Design Strategy, and Product Innovation Strategy.

l Served as Contributing Editor of Wipro Journal issue focused on innovations in enterprise digital transformation.

l Authored white papers that were published on Wipro.com and earned extensive re-‐distribution, tweets, and social media “follows,” establishing Wipro as a leader in the digital marketing/branding arena.

Senior VP—Marketing & Digital Communications | XYZ GROUP, INC., New York, NY, 2007–2010 Global investment management firm, $100B in assets under management.

Orchestrated full-‐scale digital revolution of company’s brand, marketing, and distribution activities to drive a projected $1.07B in new assets annually. Recruited to drive transition to new segment of the market. Created, justified, and sold C-‐level leadership on value of a 3-‐year, $5M business plan to digitally reposition the business from institutional investment to retail—radically differentiating the XYZ brand as the preferred investment manager among the US financial advisor community.

l Created full digital marketing/communications capability to support strategic business shift, transform interactions with 250,000 US financial advisors, and generate estimated $1.07B/year in incremental assets.

l Launched multiple releases of 2 new websites with interactive marketing, social media, and business intelligence capabilities. Grew web traffic and engagement by 45%.

l Tapped by CEO as Chairman, Executive Leadership Program 2009, to ensure buy-‐in and successful implementation of newly focused client-‐centered business strategy by 300+ senior leaders.

MAUREEN O’BRIEN 206-‐555-‐8795 | [email protected]

Director—Customer Experience Innovations Practice | GOBE SYSTEMS, INC., Armonk, NY, 2005–2007 Fortune 75 designer/manufacturer of IP-‐based networking and IT communication solutions; $22B in sales worldwide.

Influenced $200M+ in sales of GoBe technologies/services through role as business strategy consultant to C-‐level executives of key global clients, providing expertise on brand-‐building customer experience initiatives. Brought on board to support new strategic focus on customer experience innovations and interaction technologies. Personally created the strategic platform for automotive industry clients and co-‐created GoBe’s core client strategy. Broadened focus beyond digital marketing and web technologies to include a vast array of technology-‐enabled brand-‐enhancing services and practices. Account lead for Fortune 100 client engagements that included:

l Audi/Volkswagen: Established innovative end-‐to-‐end eCommerce plan to launch new auto brand into Canada.

l Tata: Collaborated with sales arm in Bangalore to design new technology-‐enabled customer experience.

l GM: Developed integrated digital marketing and customer service capabilities for in-‐vehicle wireless application prototype that was so well received, it was incorporated into second-‐generation product/service offering.

Director—Interactive Marketing/CRM | TOYOTA NORTH AMERICA, INC., Erlanger, KY, 2000–2005 $714M North American arm of Japan-‐based global automotive leader.

Drove Toyota’s accelerated transition into interactive marketing and digital CRM; held general management and P&L authority for $100M organization. Built Toyota’s digital marketing function from start-‐up to a 200+-‐person, 18-‐agency interactive marketing and CRM organization. Strategy encompassed multiple devices and touchpoints—3 enterprise websites, interactive advertising and search investments, CRM programs/customer data, lead management programs/portals, and a business intelligence function to measure integrated marketing ROI.

l Established 3-‐year strategic roadmap and annual business plan to steer, justify, and secure all new investments in web/CRM technology infrastructure, digital media, and integrated direct-‐response campaigns.

l Created the first Global Digital Style Guide for delivering the Toyota and Lexus user experience worldwide with appropriate localization and mobile device translation and application.

l Ignited web activity (500M+ site visits in US, nearly 1B globally during tenure), producing surge in new vehicle sales that contributed more than $2.1B in profits over 5 years.

l Generated $100M in profits and additional $12M+ in efficiencies through shared assets and best practices.

l Delivered $10M in sales of branded merchandise and accessories in first year of the eCommerce business.

Prior Experience and Accomplishment Highlights:

l Senior eBusiness Strategist, NOKIA NORTH AMERICA: Led task force in rapidly developing an eBusiness marketing, sales, and service strategy to propel Nokia from lagging to leading a competitive field. (1998–2000)

l Director, eCommerce, VEREX PHARMACEUTICALS: Planned, developed, and implemented the first web-‐based portal in the generic pharma vertical. Generated $1M revenue in first year. (1997–1998)

l Senior Product Marketing Manager, ANTHEM: Promoted to lead product management and marketing for launch of new Medicare HMO. Advanced through marketing/product management roles. (1990–1997)

Education MBA, MARKETING MANAGEMENT & ENTREPRENEURSHIP, 1997—University of North Carolina, Raleigh, NC

BS, ADVERTISING, 1990—College of Journalism & Communications, University of Florida, Gainesville, FL