Presented by: Ed Burckhardt
(800) 520-9498
www.ecommnow.com
How Your Local Business Can ATTRACT and KEEP Customers
Through Mobile Marketing
Table Of Contents
1 Mobile Usage Facts & Trends
2 Popular Mobile Activities
3 Why Mobile Marketing?
4 Potential Mobile Profit Boosters
What is Mobile Marketing?
Mobile Marketing is a set of practices that enables organizations to
communicate and engage with their audience in an interactive and relevant manner through any mobile device or
network.
Mobile Marketing Facts & Trends Every Business Should Know About
More than 6 Billion Mobile Users Worldwide
By 2014, Mobile Internet Usage is Expected to Exceed Desktop Internet Usage
More than 50% of all “Local” Searches are Done from a Mobile Device
Over 350 MILLION People Access Facebook from Their Mobile Devices
Mobile Marketing Facts & Trends Every Business Should Know About
A Majority of Adult Cell Owners Now Go Online Using Their Mobile Devices
Our Mobile Devices are the First Thing We Check in the Morning and the Last Thing We Check Before Bed
Most People Keep Their Mobile Devices within Arm’s Reach 24/7
Smartphones are Now OUTSELLING Personal Computers
Mobile Marketing Facts & Trends Every Business Should Know About
Adults Now Spend More Time with Mobile Devices than Print Media Such as Newspapers and Magazines
Mobile Coupons Get 10 TIMES the Redemption Rate of Traditional Coupons
86% of cell phone owners are “connected TV viewers” – meaning they use their phones in some form or fashion while watching TV
Popular Mobile Activities
Social Networking Performing Searches
Using Mobile Apps Listening to Music
Sending and Reading Emails
Watching VideosBrowsing Websites
Checking News and Weather
Sending and Reading Text Messages
What Are People Doing on Their Mobile Devices?
You Must :
1. Put your business in front of your mobile target audience
2. Spend your marketing dollars where they can yield the best returns
3. Utilize the power of mobile marketing to stay connected to your local market
What Does This Mean for Your Business?
Mobile Technology is GREAT, But It
Has Caused Problems for Some Local Businesses…
Mobile has changed the way consumers spend their money…
It has also changed the way your business can truly CONNECT with your local target market…
Build Your Brand
Gain the Edge on Your Competitors
Connect with Local Consumers
Generate New Leads & Repeat Loyal Customers
Why Mobile Marketing?It’s POWERFUL For Helping You…
TRADITIONAL METHODS MOBILE METHODS• Mobile Websites• Text Message Marketing• Mobile Apps & More!
• Yellow Page Books• Newspaper Ads• TV Commercials
Traditional Advertising Methods Are No Longer as Effective as They
Once Were
Could Mobile Marketing Be The Missing Piece of the Puzzle for YOUR
Small Business?
Mobile Marketing is No Longer a Trend…
It’s the NEW Way to Do Business!
Potential Mobile Profit Boosters
Mobile Apps
QR Codes
Text Marketing
Mobile Websites Your Website Should be Viewable and Easy to Navigate on Mobile Devices
Send Valuable Offers and Info to Your Customers on Their Mobile Devices
Provide Instant Gratification and Access to Your Mobile Audience
Stay in Touch with Your Customers Directly on Their Mobile Devices
Is This YOUR Mobile Audience?
Recent studies show that current mobile web-user experiences are overall HORRIBLE when it comes
to viewing and navigating websites…
Web Designers Understand How to Build Websites Made for COMPUTERS
But a MOBILE PHONE is Not a Computer…
Mobile-Friendly Site vs. Traditional Site
Improved Mobile User Experience
Faster Website Loading Speed on Mobile Devices
Location-Based for Geo-Targeting
More Exposures to “On-the-Go” Consumers
Why a Mobile Website?
Permission-based communication with customers and potential customers via text messages sent to their mobile devices…
Communication includes helpful information, coupon offers, event notification, and more…
What is Text Message Marketing?
Builds a Powerful List of Targeted Buyers
Permission-Based – Customers Opt-in to Receive Your Text Messages
Cost-Effective and Produces a High Rate of Return
Very Little Technical Knowledge Required
Why Text Message Marketing?
A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones…
Once scanned, the mobile user will be directed to your destination of choice such as a coupon offer, an online video, etc…
What is a QR Code?
Quickly Becoming Popular in the Marketing World
Allow Consumers to Access Information About a Product or Company IMMEDIATELY
Many Major Brands are Using Them to Engage with Customers
Easily Read by Most Mobile Devices with the Help of a QR Code Reader
Why QR Codes?
Mobile applications (also called “mobile apps”) are applications developed for small handheld devices, such as smartphones...
Most smartphones today come preloaded with mobile apps and users can download additional apps via the internet…
What is a Mobile Application?
Your Customers Can Reach You Easily with One Tap
Produces Repeat, Loyal Customers through Engagement
Effortlessly Send Out Coupons and Special Announcements with “Push” Notifications
Builds Your Brand by Staying in Front of Your Customers
Why Mobile Apps?
Thank You For Viewing Our
Mobile Marketing Presentation!
For More Information About How You Can Lower Advertising Costs
and Boost Profits at the Same Time, Contact Me Today!
Ed BurckhardteCommNow -
OCAutoService(800) 520-9498
www.ecommnow.com
Recommended
