Transcript
Page 1: Educating men in the digital age

I

E

B

M

EBfshwiwMaeccCpdvPpwcRtePvCwuht

d

SA

MG

A

EIocvcsipMp8w(tLwR5wmH

taatiCmow

d

MW

S

EBhfiMdeasF1icrCtm

d

TI

J

a

C

EBacwnMwhaWiettddas

2

SMH Congress 2010 Abstracts

ISMH World Congress 2010 Abstract 053DUCATING MEN IN THE DIGITAL AGE

ruce B. Campbell (MD) ∗

Tufts University School of Medicine, Division of Internal Medicine, Lahey Clinic, 41all Road, Burlington, MA, 01805, USA

-mail address: [email protected]: In the modern era, men have increasingly less spare time toocus upon healthy living. Simultaneously, being “connected” via email,mart phones, and mobile Internet devices is now commonplace. Weypothesized that reaching men electronically, through smart media,ith one-minute, pertinent, educational video clips on men’s health top-

cs would permit effective health education without disrupting regularork routines.ethods: A list of ten men’s health topics of importance was generated,nd the four felt to be of broadest interest to busy men were selected forducational video preparation. Subjects included ideal body weight/waistircumference, vitamin D deficiency, dietary prevention of prostate can-er, and the link between erectile dysfunction and cardiovascular disease.urrent literature reviews from evidence-based publications led to thereparation of one-minute narratives. Short video clips were then pro-uced using commercial production assistance, comprising educationalisuals with physician narration. The video clips, termed Men’s HealthITCHes, were emailed to a cohort of men and women participating in areventative health program. Data regarding the number of individualsho viewed the video, and those who forwarded the clip to a friend, wereollected.esults: Of those who viewed the video clip, feedback was posi-ive, with less than 1% of recipients requesting removal from themail list. Forwarding the video to a friend increased with eachITCH released, as did the total number of viewers, and the totaliewing time.onclusion: Short men’s health educational video clips may be an effectiveay of reaching men with important health information. Capitalizingpon digital communication permits rapid dissemination of useful men’sealth facts, and has the potential to reach dramatically more viewershan only those who actively seekmen’s preventative health information.

oi:10.1016/j.jomh.2010.09.054

ISMH World Congress 2010 Abstract 054URVEY OF HELICOBACTER PYLORI INFECTION WITH CORONARYRTERY DISEASE IN PATIENTS DOING ANGIOGRAPHY

isa Naghdipour (MD) ∗, Arsalan Salari (MD), Fariborz Mansourhanaee (MD), Atefeh Ghanbari (PhD)

Guilan University of Medicine, Guilan, Rash, Gaz Square, Ghods Town, Street 2ndsatid 2, Rasht, Iran

-mail address: misa [email protected] (M. Naghdipour).ntroduction and objective: Cardiovascular disease is themost common causef death in developed countries. In addition to traditional risk factors forardiovascular disease, nowadays, accumulating evidence indicates that aariety of infections contribute to pathogenesis of atherosclerosis, there isontroversy concerning the impact of H.pylori infections in atherosclero-is. We investigated Helicobacter pylori infection patients with angiographyn 2 groups (normal and abnormal angiography) compared with healthyersons.aterial & Methods: This is a descriptive cross-sectional study. All theatients who undertaken angiography during a 6month period (88.8.1 till9.1.31) were studied on H-pylori infection in 3 groups, group 1: patientsith abnormal angiography, group 2: patients with normal angiography

X syndrome), and group 3: people with normal ECG who accompaniedhe patients. Blood samples were taken from all of the patients and HDL,DL, Chol, Tg and specific IgG of H-pylori were measured by ELIZA. Dataere analyzed in SPSS v16.

esults: the mean age of patients with abnormal angiography was8.0± 10.12. Most of the patients with abnormal angiography (65.7%)ere male. Most of the patients with normal angiography (94.2%) andost of the patients with normal ECG (67.8%) showed borderline lvels of-pylori. In none of the patients in abnormal angiography group, nega-

RpfbCd

98 jmh Vol. 7, No. 3, pp. 282–351, October 2010

ive serology of H-pylori was reported. 16.4% of patients with abnormalngiography showed positive infection. Only 2.9% of patients with normalngiography and 3.6% of patients with normal ECG showed positive infec-ion (P = 0.0001). there was a significant relationship between H-pylorinfection and hyperlipidemia and smoking (P = 0.0001).onclusions: These findings raise the possibility that exposure to H.pyloriay lead to an increased risk of coronary artery disease independent ofther risk factors. Also, the risk ofH-pylori infectionwas higher in patientsith coronary artery diseases who have smoked more than 20 pack/year.

oi:10.1016/j.jomh.2010.09.055

ISMH World Congress 2010 Abstract 055ENENGAGINGWITHHEALTHCARE:WHATDOWEKNOWANDHY SHOULD IT MATTER?

. Robertson ∗

Centre for Men’s Health, Leeds Metropolitan University, U.K

-mail address: [email protected]: As others have previously recognised, gender differences inelp-seeking and health decision making are not as simple as they mightrst appear.ethods: This paper outlines what quantitative and qualitative empiricalata suggests about such gender differences and specifically about men’sngagement with health services and in health promoting/health dam-ging behaviours. Primary qualitative interview data from a U.K. basedtudy is then presented.indings: This empirical data explores how men face a dilemma between) having to maintain the appearance of not caring about their healthn order to present themselves as ‘real’ men but also 2) as morally gooditizens, having to show they do look after their health: what has becomeecognised as the “don’t care/should care” dilemma.onclusion: The processes involved in balancing these two identity posi-ions create opportunities for health care providers to helpmen legitimiseaking positive health decisions.

oi:10.1016/j.jomh.2010.09.056

ISMH World Congress 2010 Abstract 056RANSLATING DESCRIPTIVE KNOWLEDGE INTO MEN-CENTREDNTERVENTIONS — IMAGINE

.L. Oliffea,∗, J.L. Bottorff a, G. Sarbitb

University of British Columbia, Vancouver, Canada, b University of Britisholumbia, Okanagan, Canada

-mail address: [email protected] (J.L. Oliffe).ackground: This presentation examines how descriptive research findingsbout fathers’ smoking were generated and then used to develop men-entred tobacco reduction interventions that promoted positive changeithout amplifying stigma, guilt, shame and blame for expectant andew fathers.ethod: Informed by knowledge broker facilitated consultation sessionsith fathers who smoke, the partners of fathers who smoke, andealth care professionals and key stakeholders, we distilled content andpproaches for supporting tobacco reduction among fathers who smoke.e detail how key research findings were drawn from discussions, visual

mages and tactile activities whereby participants used their “insider”xpertise to think creatively about gender-sensitive approaches to men’sobacco reduction. We mobilized the participant’s suggestions to directhe development of tobacco reduction interventions and to inductivelyerive principles for men’s health promotion. In our presentation we alsoiscuss our social branding approach to connect positive identity char-cteristics (e.g., of fathering) with being tobacco free as a motivationaltrategy for tobacco reduction and/or cessation.

esults: The intervention has been developed as a booklet in PDF andrint format and a 10 week face-to-face program for expectant and newathers who smoke. In the presentation we describe the specificities ofoth programs highlighting the innovative features of each.onclusion: In conclusion, we map key considerations for transitioningescriptive research to interventions, whereby gender influences are

Recommended