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How?• How should it work? How can
we improve it?
• … on all those different devices, interfaces, touchpoints etc.
Why?• What problem are we solving?
• Why do we want to solve it?
• What’s in it for the user (and us)?
What?• What is the killer functionality?
• What will it do for them?
• Need to have / nice to have?
Who?• Who are they?
• What do we know about our customers?
• What drives them (to use our product)?
• In what context or situation they use our solution?
User testing
Eye tracking analysis
User interviews
Focus groups
Questionnaires
Remote unmoderated
user testing
Structured feedback
tools (Usabilla etc.)
A/B testing
Web analytics
Diary studies
Card sortingSitemap testing
Persona’s
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Continuous UX consultancy: analysis & monitoring Input form help desk, community, social media buzz, web analytics, diary studies to create user stories & customer journeys
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Every sprint Flexible, fast, small tests
Every month In depth UX tests with real clients
Continuous UX consultancy & monitoring to create user stories & customer journeys
Thank [email protected] @stijnn
www.valsplat.nl +31 6 330 5454