Engineers Australia Careers Expo | Thursday 21 March 2013 Sponsorship Prospectus
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Contents
About Engineers Australia pg 3 About the Campaign pg 4 Be part of the Largest Engineering Careers Expo in Australia! pg 5 Partner Benefits pg 7 Media Channels pg 10 2012 Exhibitors pg 14
Contact
Amanda Rodgers Marketing Manager – Vic 03 9321 1716 | 0409 383 651 [email protected]
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About Engineers Australia
Engineers Australia is the national forum for the advancement of engineering and the professional development of our members. This year we reached our target of in excess of 100,000 members (4.5% growth) embracing all disciplines of the engineering team, Engineers Australia is the largest and most diverse professional body for engineers in Australia. http://www.engineersaustralia.org.au/
Membership value is derived through facilitating knowledge sharing and networking; ongoing professional development opportunities for individuals and the profession; participation with government and industry on issues of public policy and concern and the promotion of engineering practice for the common good.
Our Purpose
• Advancing the science and practice of engineering • Cultivating lifelong learning • Educating our members and the community • Facilitating the development of knowledge and competency • Partnering with Government, Industry, Education and the community • Maintaining high professional standards • Leading in advocacy for the profession • Celebrating engineering excellence
Our Members
We engage directly with our 100,000+ members throughout their career journey from students through to senior engineers.
We provide the prime source of professional and career development and an extensive network, ensuring members’ interests are communicated.
We are a leading voice across the engineering community.
Our Key Messages
• Engineers are critical players • Engineers work to build Australia for future generations • Engineers work to protect Australian communities • Engineers have standards and integrity so Australians do not suffer
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About the Campaign
Engineers Australia Careers Expo is an annual exhibition that engages Australia’s finest engineering organisations, universities and recruitment providers within the profession. Objective To deliver a world-class exhibition that promotes the employment opportunities in engineering, celebrates Victorian engineering excellence and advocates the importance of engineering leadership within the profession. Background Engineers Australia’s Careers Expo was developed in Victoria in 2006 based upon a strategy to fill the recruitment gap that has grown in the engineering profession. Over the past six years, the expo has promoted to the public the value of engineering by recognising how engineers “Make It So” in all aspects of everyday living. The expo provides a platform for those seeking employment in engineering and supports of engineering leadership in the community. Over the years the expo has grown from strength to strength to become the ultimate event for corporate and educational representatives who can showcase their engineering capabilities to those seeking career path advice and employment information. The expo has been held at Etihad Stadium for the past four years after it out grew the Melbourne Town Hall. Target Audience The primary target market for the Engineers Australia’s Careers Expo are those who are aged between 18-24 years old undertaking an undergraduate engineering course at university. The secondary target market are high school students looking to pursue a career in engineering, young professionals in the industry that seek assistance with their career choices, teachers/lecturers and corporate bodies who associate or are within the engineering industry.
2012 Engineering Careers Expo
2012 Engineering Careers Expo
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24%
31% 6%
20%
19%
Demographic Breakdown of Attendees
Total Undergrads
Total grads/post grads
Total Parents/teachers
Total secondary schools
other
The Largest Engineering Careers Expo in Australia Engineers Australia Careers Expo Thursday 21 March, 11am – 7pm Etihad Stadium, Docklands Engineers Australia are excited to deliver an even bigger and better event that promotes employment opportunities in engineering. The exhibition enables the engineering community to showcase their organisations brand as an employer of choice and advocates the importance of engineering leadership within the profession. In 2012, around 8,000 people attended the event. The chart below offers a graphical representation of the demographic breakdown of attendees. Last year’s event attracted a record number of exhibitors representing industry, government and education and promoted engineering as an ideal career choice, enabling exhibitors to showcase current products and services. With an abundance of networking opportunities and free presentation sessions, event partners have the opportunity to promote their organisation and engineering best practice. We expect that the Engineers Australia Careers Expo will attract an even wider audience, providing even greater opportunities for attendees to gain valuable access to prospective employers, career development information and a unique insight into the diversity and vitality of the engineering profession in Victoria.
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Stand Out from the Crowd – BE A PARTNER!
Capitalise on this cost effective and low resource branding opportunity. It is the ideal way to market to a captive audience that is sure to meet your specific recruitment needs.
With over 80 organisations expected to exhibit at this major event, a partnership package offers you an exclusive employer branding opportunity that will serve to distinguish your company from your competitors.
Sponsorship will not only drive your brand recognition and position your company as an employer of choice, but also demonstrate your company’s commitment to the development and sustainability of the engineering profession into the future.
Value Proposition As a Premier Partner, your organisation will be profiled and promoted across the full range of advertising and promotion mediums. Please refer to Premier Partner Benefits for a more detailed schedule.
A marketing communications and advertising strategy will be implemented to profile the event, encourage attendance and promote sponsor alliances.
The media will be approached and informed about the Engineers Australia Careers Expo via a series of multimedia marketing campaigns. Please refer to the list of Media Channels on page 10 for more information.
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Partner Benefits
In consideration of the support offered to Engineers Australia, the following suite of benefits is available and sure to offer you excellent promotional opportunities.
Schedule Engineering Careers Expo Advertising Premier Partner
Major Partner
PRE
EVEN
T FM Radio Station (company name mentioned) - 10 day campaign leading up to exhibition - Value: $26,170
Outdoor Media (logo to be featured) - Advert for a 4 week campaign in Melbourne - Value: $5,940
Major newspaper† (logo to be featured) In 2012 Fairfax supplied Engineers Australia with: - 5 x T24 (Quarter Page Horizontal) advertisements to appear in the Engineering & Mining sector. - 1 x T24 (Quarter Page Horizontal) advertisement
to appear in The Graduate’s Guide (Saturday 3 March, 2012)
- 1 x T24 (Quarter Page Horizontal) advertisement to appear in the Engineering Expo advertising guide.
- Value: $3960 (inc GST) per T24 advertisement - Total Value: $27,720
Event Media Release (company name and logo to be featured)
Event DL Flyer distributed to high schools, universities/TAFE’s, libraries, Victorian University Career Expos, councils, corporations, community hubs and via the Careers Education Association Victoria mailing list (logo featured)
Event A2 Poster distributed to high schools, universities/TAFE’s, libraries, councils, corporations and community hubs (logo featured)
Social media including Facebook and Twitter Engineers Australia, Victoria Division - Numerous Posts and Tweets (company name mentioned) - 6 weeks out from exhibition date
Inspire Magazine (logo to be featured) Edition: January 2013 Advert: 1/3 page horizontal Circa: 7,000+ Value: $1,200
UTimes Magazine (logo to be featured) Edition: February 2013 Advert: ½ page horizontal (logo to be featured) Circa: 36,000+ Value: $1,100
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Schedule Engineering Careers Expo Advertising Premier Partner
Major Partner
Engage with EA (logo to be featured) Engineers Australia, Victoria Division Weekly e-news Advert: banner across the e-newsletter x 4 Circa: 28,000+ Event Campaign EDM to Vic Div members x 2 (logo to be featured) Circa: 22,000+
Young Engineers Victoria E-News (logo to be featured) YEAV E-News targeted to members 18 – 35 y.o Editions: February and March 2013 Circa: 14,000+
APESMA E-News (logo to be featured) Edition: February and March 2013 Circa: 7000+
Engineering Careers Expo Official website www.engineeringexpo.org.au Company logo with hyperlink to company website to be active from the entire event campaign. Average views per month: 3k March being the most viewed between Jan – April
AT
EVEN
T
One Enclosed Booth (6m x 3m) - Premium main entrance position offering you immediate branding to attendees. - 6 x Complimentary Catering Packs
One Enclosed Booth (3m x 3m) - Prominent position offering you immediate branding to attendees. - 4 x Complimentary Catering Packs
N/A
FM Radio Station - Casanova Team - Vox Pop (45 mins in total) - 1 x Give away/promotional* item per company can be distributed on behalf of the Nova Casanova Teams.
Presentation Sessions** (45 mins each x 2) - 200 pax capacity - Exclusive room
Company banners - 2 x banners to be placed throughout exhibition
Venue Advertising Opportunities - High traffic - Your company advert to be displayed in venue light boxes
Expo Show bags - Opportunity to submit one (1) piece of printed or promotional material into delegate show bags - 8000 + delegates
Expo Guide Booklet - Company profile (25 word description + image)
PRE
EVEN
T
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Schedule Engineering Careers Expo Advertising Premier Partner
Major Partner
POST
EVE
NT
EV Newsletter Engineers Australia, Victoria Division Quarterly newsletter to Victorian members Circa: 13,000+ Readership online 22,000+
- ¼ page advertisement valid to Dec 2013 - Company logo featured on insert page
throughout 2013
Post Event Online Delegate Survey (logo to be featured)
Total Partner Package (excl. GST) $11,000 $7,000
† Content in 2013 is to be confirmed. *Promotion item to be approved by Engineers Australia. **Engineers Australia Principal Partners have the option to purchase additional space at the venue based on availability and at their own cost.
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Media Channels
Radio Nova 100.3 FM Premier Partners organisation will be clearly acknowledged on ALL Engineers Australia Careers Expo advertisements throughout a ten day advertising campaign with Nova 100.3 FM.
• Nova 100.3 FM is Melbourne’s top rating station for people 18 – 39 years of age
• Nova has 50% more university student listeners than the general population
• Potentially heard by up to 180,000 listeners aged 18 – 24 representing u to 34.8% of the metro Melbourne market
Outdoor Adshel or APN Premier Partners to be recognised on extensive outdoor media campaign in the form of multiple AdShel or APN outdoor advertising throughout selected dates during February and March 2013.
Print Major Newspaper
Advertising – Targeting Both Engineers and the General Public
• Major newspaper (The Age My Career 2012) Engineers Australia Engineering Expo Guide Feature including Premier Partner representatives profiles and interviews Exclusive to Premier Partners!
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Online Official Event website
Corporate Logo and profile with active URL links to your corporate website on the official Engineers Australia Careers Expo website (www.engineeringexpo.org.au) accessible to over 100,000 members online and a further 50,000 prospective visitors;
Direct exposure to 22,000+ engineers and engineering-related firms and organisations through the sponsorship section on the Victorian Division’s website.
Social Media
• Premier Partners promoted on Engineers Australia Facebook & Twitter sites
• Links to Premier Partners sites
• Links to key stakeholder sites e.g. Universities, High Schools
Engineers Australia Publications Advertising
Engineers Australia National website and advertisement Engineers Australia Victoria website listing E-marketing to all Engineers Australia Victorian members – 6 bulletins in November 2012 and March 2013 (Circulation 22,000+) Engineers Australia Victoria Newsletter December 2012 and March 2013 (Circulation 22,000 members)
Young Engineers Newsletter E-News 2 advertisements between February 2012 & March 2013 (Circulation approximately 14,000 members aged 18-35 years of age)
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UNIVERSITY & TAFE MARKETING
• All Melbourne university campuses receive flyers and posters for display
• ‘Utimes’ Newspaper advertising in February 2013 edition (circulation 36,000)
• Email bulletins to all students and alumni members
• Direct emails sent to all University academic staff with PowerPoint presentation to promote event to their students during class time
• University Website listings
• Promotion through Engineers Australia stand at all Victorian University Career Expos
HIGH SCHOOL & CAREERS TEACHERS ADVERTISING
Premier Partner logo acknowledged all print or electronic advertisements, posters, and community postings and media materials including:
• Careers Education Australian Victoria Publication • Department of Education & Early Childhood Development Publication ‘Inspire’ • Graduate Opportunities Directory and e-book • Professional Network Magazine (APESMA) e-News fortnightly x 2
MEDIA RELATIONS
Media Release distribution to a variety of targeted media - Exclusive to Premier Partners!
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ONSITE MARKETING
One Enclosed Booth in premium main entrance position offering you immediate branding to attendees. Booth is equipped with a velcro compatible wall, fascia sign, two spotlights, and access to power. Upon request, a trestle table and chairs can be arranged;
• Catering (lunch & snack) will be provided.
• Premier sponsors to provide 1 x promotional item to be distributed by Nova 100.3FM Casanovas Vox-pop on the day of the event Exclusive to Premier Partners!
• Opportunity to run 2 x 45 minute workshop sessions (a break-out session during the expo to an audience of up to 200 people per session). Please note that Engineers Australia Principal Partners are entitled to additional venue space at their own cost. Exclusive to Premier Partners!
• Opportunity to have two banners erected around the exhibition venue; Exclusive to Premier Partners!
• Opportunity to submit one piece of printed or promotional material into delegate expo show bags (content subject to Engineers Australia’s approval) Exclusive to Premier Partners!
• High traffic advertising opportunities within the venue in the form of 1 x light box at venue premium access hubs Exclusive to Premier Partners!
POST EVENT MARKETING
• Opportunity to submit one quarter page advertisement (Landscape 193mm (w) x 53mm (h) or Portrait 90mm (w) x 110mm (h) in Engineers Australia official quarterly newsletter, distributed to 22,000+ Victorian member base and stakeholders. Exclusive to Premier Partners!
• Corporate Logo to appear in Engineers Australia official quarterly newsletter throughout 2013, distributed to 22,000+ Victorian member base and stakeholders.
• Online Delegate Survey featuring your company logo.
Thank you to our 2012 Exhibitors!
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