Transcript
Page 1: environmental certification  for hotels and tourism businesses

ENVIRONMENTAL CERTIFICATION FOR HOTELS,

TOURISM BUSINESSES AND THEIR SUPPLY CHAIN

PARTNERS: INDIA, EUROPE, USA

Bhavya Khamesra,

Asst. Professor, Pacific Institute of Hotel Management, Udaipur, [email protected]

Dr. Parul Mathur,

Director, Pacific Institute of Hotel Management, Ahmedabad.

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GO GREEN

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ABSTRACT

Keywords:

Hotel and tourism

environment certifications

green hotels

India

Europe

USA

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OBJECTIVES OF THE STUDY

Assess the environment certification programmes in

India , Europe & USA

Comparison between the programmes of India and

Europe

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RESEARCH METHODOLOGY

This research is an exploratory work where mostly

secondary data is used.

The data has been collected from various

websites, books, industry managers, newspapers,

trade magazines, journals, research articles etc.

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INTRODUCTION

Hotels must become ecofriendly

in nature and follow ecofriendly practices and use

ecofriendly products

adopt clean and eco-friendly technologies

environmentally-safe disposal of used products

independent/ government agencies which give

environmental certifications to the hotels.

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sustained and equitable development

audit of their ecofriendly practices.

the list of green & ecofriendly hotels In India- the

ITC hotels , fern hotels, orchid hotels

LEED certification

Best Ecofriendly hotel award was won by ITC

Maurya, New Delhi in 2014

the Sunwing Resort,Greece in 2003

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ECOFRIENDLY PRODUCTS/ ECOLABLE

Ecolabelling advantages for the product

manufacturer/ service provider:

Attract investor attention

Stay ahead of competition and increase revenue

Identify cost saving potential

Ecolabelling advantages for the Consumer:

Make more informed choices

Understand the implications of your buying

decisions

Avoid being taken in by "Green washing" claims

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INDIA

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GREEN SIGNAL

India’s first comprehensive sustainability

ecolabel.

The Green Signal functions under the aegis of

the Centre for Innovation, Incubation and

Entrepreneurship (CIIE) at the Indian Institute of

Management Ahmedabad (IIMA)

The Green Signal is for ALL product and

service groups

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ISO 14000 - ENVIRONMENTAL MANAGEMENT

The ISO 14000 family addresses various aspects of

environmental management.

organizations looking to identify and control their

environmental impact and constantly improve their

environmental performance.

ISO 14001:2004 and ISO 14004:2004 focus on

environmental management systems.

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ISO 14001:2004 sets out the criteria for an environmental management system and can be certified to. system.

It can be used by any organization regardless of its activity or sector. Using ISO 14001:2004 can provide assurance to company management and employees as well as external stakeholders that environmental impact is being measured and improved

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The benefits of using ISO 14001:2004 can include:

Reduced cost of waste management

Savings in consumption of energy and materials

Lower distribution costs

Improved corporate image among regulators,

customers and the public

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GREEN BUILDING COUNCIL INDIA

This is the Indian counterpart of USGBC (United States Green Building Council) is the source for up-to-date, high quality education on the rating systems.

Its LEED™ is an internationally recognized green building program. It provides building owners and operators with a framework for identifying and implementing practical and measurable green building design, construction, operations and maintenance solution.

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ITC GRAND CHOLA, CHENNAI

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ECO-MARK SCHEME IN INDIA

To increase consumer awareness, the

Government of India launched the eco-labelling

scheme known as `Ecomark' in 1991 for easy

identification of environment-friendly products.

Any product which is made, used or disposed of in a

way that significantly reduces the harm it would

otherwise cause the environment could be

considered as Environment-Friendly Product.

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INDIA ORGANIC - NATIONAL PROGRAMME FOR

ORGANIC PRODUCTION (NPOP)

The national programme involves the accreditation programme for certification bodies, norm for organic production, and promotion of organic farming.

The NPOP standards for production and accreditation system have been recognized by European Commission and Switzerland as equivalent to their country standards. Similarly, USDA has recognized NPOP conformity assessment procedures of accreditation as equivalent to that of

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USA

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LEED (LEADERSHIP IN ENERGY AND

ENVIRONMENTAL DESIGN)

a voluntary, consensus-based, market-driven

program that provides third-party verification of

green buildings.

LEED is transforming the way buildings are

designed, constructed, and operated.

Participation in the voluntary LEED process

demonstrates leadership, innovation, environmental

stewardship and social responsibility.

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LEED provides building owners and operators the

tools they need to immediately impact their

building’s performance and bottom line, while

providing healthy indoor spaces for a building’s

occupants.

LEED projects have been successfully established

in 135 countries. International projects, those

outside the United States, make up more than 50%

of the total LEED registered square footage.

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LEED-certified buildings are designed to:

Lower operating costs and increase asset value

Reduce waste sent to landfills

Conserve energy and water

Be healthier and safer for occupants

Reduce harmful greenhouse gas emissions

Qualify for tax rebates, zoning allowances and other

incentives in hundreds of cities

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Green Lodge is a searchable database in the U.S.

that have been certified by independent 3rd parties

including Audubon GreenLeaf, Green Seal, LEED

and Energy Star - to name a few – where

consumers can research, locate and book green

hotels.

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The Energy Star keeps check on the energy

efficiency of hotels. There are various rating of the

electrical equipments.

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EUROPE

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THE EU ECOLABEL

is an official sign of the environmental quality of services and goods in the European Union (EU). since 2003.

The operators must meet strict minimum standards with regard to environmental performance and health standards. These should include the use of renewable energy sources, an overall reduction in energy and water consumption, measures to reduce waste, environmental policy setting and the provision of non-smoking areas.

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ECOROOMS

offers an on-line directory of environmentally

friendly hotels, resorts, inns, motels and B&Bs

which meet a set of rigorous, beyond green

washing, standards called "Significant 7."

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RezHub Identifies eco-friendly hotels, itemizes their

initiatives and actions and scores the properties - all

within the booking path

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Eco Hotels Certified

This certification stands for more ecology, more

sustainability and more rationality in a business. It

is certification of sustainably operating tourism

businesses and takes account of their total

resource use.

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BIO Hotels

covers organic and regional products in Hotels.

BIO Hotels uses only organic certified products

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The Green Good Housekeeping Seal is an emblem signifying that a product has met Good Housekeeping’s environmental criteria. Once a product has earned the Good Housekeeping Seal it is evaluated on a wide range of environmental criteria—including ingredient and product safety, reduction of water use in manufacturing, energy efficiency in manufacturing and product use, packaging reduction, greenhouse gas emissions, and the brand's corporate social responsibility.

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NSF/ANSI 336: Sustainability Assessment for

Commercial Furnishings Fabric

of furnishing fabric products, including woven, non-

woven, bonded and knitted fabrics used for

upholstery (e.g. office and hotel furniture),

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ECO certification

ECO certification is an ecolabel given out by the Malta Tourism Authority to hotels on the islands of Malta.

Approximately 15% of hotels on the Maltese Islands are ECO certified translating to almost 30% of hotel rooms

environmental management, waste magement, procurement, energy, water, air quality, noise, building and green areas, local culture, and information dissemination.

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The Green Key Eco-Rating Program is a

graduated rating system designed to recognize

lodging facilities that are committed to improving

their fiscal and environmental performance.

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EcoLabel Luxembourg

Up to now, the certificate has been awarded to 37 accommodations,

All of them have to meet a compulsory and rigorous set of criteria focusing on energy and water efficiency (e.g. efficiency of lighting and heating, use of renewable energies, insulation, purchase of energy efficient devices, low-consumption appliances), waste prevention and waste management, sustainable purchasing of office supplies (e.g. recycled paper), use of organic, locally grown and fair trade produce, support of public transport and cycle hire options for their guests, use of eco-cleaners etc.

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EU Energy Label

By law, the European Community Energy

Label must be displayed on all new

household products displayed for sale, hire

or hire-purchase.

The Directive applies to the following types

of household appliances, even where

these are sold for non-household uses:

refrigerators, freezers and their

combinations; washing machines, dryers

and their combinations; dishwashers;

ovens; water heaters and hot-water

storage appliances; lighting sources; air-

conditioning appliances.

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Bio Suisse indicates fully organic, produced in

Switzerland. More than 90% of the raw materials

come from Switzerland.

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EarthCheck is a certifier of sustainable travel and

tourism operators; with more than 1300 clients in

over 70 countries.

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Ecocert is a certification body for sustainable

development. It is an inspection and certification

body established in France by agronomists aware

of the need to develop environmentally friendly

agriculture and of the importance of offering some

form of recognition to those committed to this

method of production. From its creation, Ecocert is

specialized in the certification of organic

agricultural.

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EU Ecolabel A voluntary scheme designed to

encourage businesses to market products and

services that are kinder to the environment and for

European consumers- including public and private

purchasers - to easily identify them

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The Green Globe Standard facilitates responsible

and sustainable environmental and social activity;

and improved environmental and social outcomes

for travel and tourism operations.The Green

Globe Standard is a structured assessment of the

sustainability performance of travel and tourism

businesses and their supply chain partners.

Businesses can monitor improvements and

document achievements

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Natrue-Label

The Natrue-Label is a guarantee for cosmetic products.

Their goal is to promote and protect natural beauty and skin care products.

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India Europe

Main

Ecocertification

programmes

1. Green Building Council India

2. LEED (Leadership in Energy

and Environmental Design)

3. ISO 14000 - Environmental

management

4. Eco-Mark Scheme

5. GREEN SIGNAL

6. India Organic - National

Programme for Organic

Production (NPOP)

1. EU Ecolable

2. Energy star ratings

3. Eco Hotels Certified

4. Ecorooms

5. RezHub

6. BIO Hotels

7. The Green Good Housekeeping

Seal

8. ECO certification

9. The Green Key Eco-Rating

Program

10. EU Energy Label

11. Bio Suisse

12. EarthCheck

13. Ecocert

14. Natrue-Label

15. Green Globe Certification

Level At an initial stage and not developed At an advanced stage and highly

developed

No of major and/or popular certifications/

schemes

6 15-20

Reliability high Very high

Involvement of hotels low high

Acceptability level medium high

Customer awareness low Very high

Government involvement low high

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0

1

2

3

4

5

6

Reliability Involvement of hotels

Acceptability level

Customer awareness

Government involvement

india

europe

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CONCLUSION

Europe has a highly advanced and highly developed certification programme for hotels and the products used in hotels.

The American programme LEED is also accepted worldwide and is very reputed certification.

India lags far behind. The government and the various associations should develop far better certification programmes in India. The green signal and the LEED are popular in India.

The hotel owners should also show inclination to make their hotels ecofriendly. They should obtain certification and create a better impression in public and guests to be more responsible towards environment.

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