EFFECTIVE PUBLIC COMMUNICATION
[COM 30103]
ENGLISH 2
[ENGL 0205]
RESEARCH ASSIGNMENT
INTRODUCTION
•Compare two businesses, a barbershop and a salon at different locations.
•The barbershop is located in SS14, Subang Jaya, Selangor whereas the salon is located in Senawang, Negeri Sembilan.
•Compare their differences between these two businesses.
JASMEN HAIR
DRESSING SALON
• Social interaction and public discourse.
• Provide services such as hair cut, groom and style.
• Additional services such as massages, shaving and trimming of nose hair.
NATURE OF BUSINESSBARBERSHOP
NATURE OF BUSINESSBARBERSHOP
• They do not include hair wash, hair dye, hair perming and
hair treatment.
• Their customers are mainly males.
• Their price range are rather low.
INTERVIEWEE
Name: Kalaiarasan Javen
Age: 49
Position: Supervisor
BACKGROUND
ESTABLISHED IN:1986
LOCATION:
7, SS14/1, 47500 Subang Jaya, Selangor
ATMOSPHERE:
Clean and neat
CUSTOMER:
All ages, mostly male customers, mainly Chinese followed by Indians and Malays
OWNER:Mr. Bushpa Nathan
PRICING:
Low range, starting from RM 7 onwards
SERVICES:
Haircut, shaving and massage
NO. OF EMPLOYEES:
3
NO. OF BRANCHES:
7
INTERIOR
CLAIROL UNISEX HAIR STYLE BEAUTY SALOON
NATURE OF BUSINESSBEAUTY SALON
• Cosmetic treatments for men and women.
• Provide services such as hair cut, hair dye,
hair perming and hair treatment.
NATURE OF BUSINESSBEAUTY SALON
• Their price range are slightly higher, as their
grooming skills and product used are more
professional and pricey.
• Some salon provide extra services such as
manicures, pedicures, massage and facials.
INTERVIEWEE
Name: Alexander Tan
Age: 24Position: Owner’s daughter,
Senior Stylist
BACKGROUND
ESTABLISHED IN:1983
LOCATION:
69, Kampung BaruRahang, 70450 Seremban, NegeriSembilan
ATMOSPHERE:
Old shop lot,Stuffy.
CUSTOMER:
All ages, both genders, mostly Chinese.
OWNER:
Clairol Lee
PRICING:
Low Range, starting from RM15 onwards
SERVICES:
Haircut, Perming, Dye, Treatment.
NO. OF EMPLOYEES:
4
NO. OF BRANCHES:
None
INTERIOR
Analysis of Business
MOTIVECLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Salon was a successful business during 1983.
MOTIVEJASMEN HAIR DRESSING SALON
• Only have basic grooming skills.
• Enough money as capital to open a barbershop.
• Sustain his family.
SERVICESCLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Haircut• Hair dye• Hair perm• Hair treatment
SERVICESJASMEN HAIR DRESSING SALON
• Haircut• Shaving• Massage
CHALLENGES & OBSTACLESCLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Barbershop next to this salon.
• Demanding customers.
• Location – Rural environment.
• Space of the salon.
CHALLENGES & OBSTACLESJASMEN HAIR DRESSING SALON
• Another barbershop located next to it.
• Space of the shop.
STRATEGIESCLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Travel to overseas to learn new skills and trend from the local hair dresser.
• Provide high quality services.
RECOMMENDATIONCLAIROL UNISEX HAIR STYLE BEAUTY SALOON
• Install some cabinets .
• Lightings should be added.
• Expand their salon.
• Replace old decorations with new and attractive decorations.
• Buy an advertising space on Facebook.
RECOMMENDATIONJASMEN HAIR DRESSING SALON
• Expand the space of the salon.
• Replace the cushions of the barber chairs.
• Replace the cabinets with new cabinets.
• Buy a salon trolley to keep the tools neatly.
• Give out more flyers and promotions.
SUMMARY
Content Clairol Unisex Hair Style Beauty Saloon Jasmen Hair Dressing Salon
Nature of Business - Cosmetic treatments for men and women
- Price range are slightly higher(RM15 onwards)
- Customers are mainly males
- Price range are rather low (RM 7 onwards)
Motives - Successful business during 1983 - Only have basic grooming skills
- Only have enough money to open a barbershop
- Sustain his family
Services - Haircut, Hair dye, Hair perm and Hair treatment
- Haircut, shaving andmassage
Challenges andObstacles
- Barbershop next to this saloon- Demanding customers- Location- Rural environment- Space of the saloon
- Space of the shop- Another barbershop
located next to it
Strategies - Learn new skills from local hair dresser in overseas
- Provide high quality services
N/A
Recommendations - Install new cabinets- Add more lightings- Expand their salon- Add new decorations- Buy and advertising space on
- Install new cabinets- Replace the cushions of
the barber chair- Expand their salon- Buy a salon trolley- Give out more flyers
and promotions
CONCLUSION
• Jasmen Hair Dressing Salon is more commercially stable.
• They have more branches.
• Their location is more happening.
• They are able to attract more customers.
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•
REFERENCES
JANICE LEE JUEN YUNG ( 0318695)
AGNES YEO SHU YUAN ( 0318668 )
KONG XHIANG LYNN ( 0317730 )
CHONG YI QI ( 0304898 )
ROY YIEK CHIN HIENG ( 0317726 )
NIK AFIQ AMADI ( 0317749 )
SYED ASWAD ( 0318625)
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