Q2 HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY

TASKS?

• The aim of a music video is to promote the artist, so it is essential for the director of a video shows the artist in the way the audience wants, My music video features a 17 year old female artist. I chose this particular person for my music video as I believe that she has natural flair and originality which I felt was necessary for this video, also I felt she had the right image and appearance that I wanted for the artist of this song.

• When I was filming the shots I ensured that it was apparent that she was singing so used many shots such as close-ups, mid-shots and extra-close up to capture her lips moving, this of course made it easier when matching the clips up with the lyrics and proves to the audience that she is the one actually singing. And includes two of Goodwin's theory of analysis:

• The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

• There is frequency to notion of looking (screens, mirrors, stages, etc.) and particularly voyeuristic treatment of the female body.

REPRESENTATION OF THE ARTIST IN MY MUSIC VIDEO

• The use of body language and facial expression is important in the music video as it helps convey the mood and emotion to the audience, I have used many shots to capture the expression of the artist and the movement of her body. For me the song has calming rhythm so it would not be suitable to include dancing or any upbeat movement. I purposely chose the simple body movements and actions to enrich the song and make it pleasant to watch for its fans. At the end of the video, the artists mood changes and shows signs of happiness, this is connoted by the friendly interaction between herself and her friend. The main focus of this video is obviously the artist, but there are uses of props and iconography to help show the meanings of the lyrics in the song.

ICONOGRAPHY

USE OF EFFECTS

I used a variety of effects in my music video in order to increase the appeal and interest to the video, I included effects such as cross fading, reverse, colour change and speed change. The image on the left shows the use of colour change, at first I decided on making the whole of the clip black and white, but I felt this was too sombre and depressing which overthrows the true emotions which are being presented. The sight use of colour show that it is a happy thought for the artist compared to slightly unhappy undertone which was used in the beginning of the video, the use of this effect connotes the change in mood and feeling for both the audience and the artist.

USE OF CAMERA SHOTS