Download ppt - Evaluation, question 2

Transcript

The main model looks friendly and happy which again subverts the stereotype of young black men, as he does not look dangerous or threatening.

The way I represented females on my contents page, again this doesn’t conform to overtly sexual stereotype of urban women.I did this because I think it is disrespectful and degrading to women as it portrays them in a passive and sexual way, as objects of the “male gaze”.

From my research I saw a lot of women being sexually objectified, photographed in skimpy outfits and provocative poses.I did not conform to any of these attributes within my media product as I believe it to be degrading towards women.

Due to this I decided to use a male model who looks hard but not threatening, subverting the initial stereotype of young black urban males.Even though my model is standing in a “tough guy” pose with a chain, baggy jeans and a cap. He does not look threatening or look as if he is carrying a weapon which is the stereotypical image of young black urban male.

I decided to objectify my male model by making him pose with no shirt on, as often R’n’B starts pose without their shirt. My model is exposing his abs however not to the extent of Usher and Trey Songz in these VIBE covers. I decided to do this as I felt it would be more appropriate for my slightly younger target audience.

Purposely I wanted my male models too look assertive and angry (just as they do in most R’n’B media magazines), which fits the stereotypical image of young black men but I ensured that they did not look dangerous as I did want too categories young black men because they are not all the same.