Download pdf - Fake It Till You Make It

An excerpt from the bestseller

“ How to Completely Change Your Life in 30 Seconds ”

By Robert C. Worstell - edited from the talks of

Earl Nightingale

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Fake It Till You Make It - 1

When I was an announcer/writer at radio station KTAR in

Phoenix, Arizona, my goal was to become a network

announcer in Chicago or New York, the national

headquarters of radio at that time. I listened to the network

announcers and practiced reading commercials as they did

so that the copy sounded spontaneous and ad-libbed. I

studied the delivery of every first-class network announcer

in the country, and soon I could sound very much like them.

Every commercial I read on the air at KTAR, whether for

the local mortuary or sporting goods store, I read as though

it were a national commercial for the most world-renowned

company.

I gave so much pizazz to the local commercials my

announcer friends soon dubbed me “Network” and kidded

me - found my efforts ludicrous. They were helping me on

my way. “Why do you knock yourself out on those

ridiculous commercials?” they'd ask. And I would smile and

go about my business.

I would listen every day to those men and women who were

at the very top of my field, and no matter how mundane the

copy or humble a place of business, when I stepped up to

the microphone, I had a picture of the entire country




listening to every word I spoke. I gave it my very best -

always.

And after 2 ½ years of KTAR in Phoenix, I felt I was ready

for the big time. I told my friends I'd soon quit and head for

Chicago. My announcement was met with unbelieving

stares and the most vociferous arguments. “There are 450

union card-carrying announcers walking the streets of

Chicago trying to get work in the big stations there,” I was

told. But my mind was made up, and I bought a one-way

ticket to Chicago.

In Chicago I took a room at the old Chicagoan Hotel in the

Loop, bought a copy of the Chicago Tribune, and turned on

my portable radio. There were two target radio stations.

They were the two biggest and the best at the time, WBBM

CBS in the Wrigley Building on Michigan Avenue, and

WMAQ NBC in the Merchandise Mart. I tackled WBBM

first. I'll never forget that first day in those beautiful, posh

surroundings. The marble floors, the uniformed elevator

starters, those fabulous brass and glistening hardwood

elevators.

Report excerpted from How to Completely Change

Your Life in 30 Seconds




Al Morey was program director at the time. He was most

cordial and immediately led me to a large nearby studio for

an audition. He gave me a fist full of copy that included

some tricky commercials and part of a newscast.

The studio was as impressive as the rest of the place, very

large for one thing, with a concert grand piano and sound

effects paraphernalia. I walked to the standing microphone

and looked into the darkened engineer's room beyond the

slanting glass. There was an old-time engineer, and Al

Morey nodded his head and threw me a hand cue, and I

began.

After my interview he told me he'd let me know, and the

next day I repeated the process at WMAQ. Then I waited.

Finally, Al Morey called. I not only had the job, I was under

contract for more money than I had dreamed of earning. My

2 ½ years of doing network commercials for a local radio

station had paid off, and I was now a CBS network

announcer on a station whose coverage blanketed most of

the Midwestern United States, to say nothing of the

country's second largest metropolitan market.

Indeed, I had arrived. I was giddy with a sudden inflation

of my self-esteem. I was a passable writer, and I could




hold my own with any announcer in the country. I was off

and running. My preparation had paid off. Where were all

those 450 unemployed union card-carrying announcers?

Report excerpted from How to Completely Change

Your Life in 30 Seconds




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