Finding your way around: ThomsonOne
(source of analyst reports, can be used for market research)
Suzanne Bell, Business [email protected]
Note: You MUST use Internet Explorer for this database
The screen you land on. To find reports for a company, start typing the name - suggestions appear – pick the one for [your company –
in this case Pfizer] OR…. (see next slide)
Be sure this button is selected
For a Topic search, set the Date a little longer than the 90 default, and use the lower half of the search interface. Table of Contents is a good field to search: more likely to have your keyword (than Title), but means there will be significant discussion (and not just a random occurrence of your word in the text.)
In either case - you click Search and…. Did nothing happen???
No, something happened – but you have to scroll down to see the results!
This is more like it…
Look for the longer reports – the ones with more pages. They are usually more in-depth and useful.
1
2
1
2
To avoid disappointment, select the results tab for “Investext Subscription” reports – these are the ones we have access to.
Scrolling down some more…
I like the one with 75 pages. I click the linked “PFIZER INC.” and get…
They really make you work for it:
• Select that top checkbox to automatically select ALL the pages….
• Then click the View button…
• Which causes 2 more pop-up windows to appear – but the last one (should) be:
A diaper report! (I know you probably want U.S. and this is Japan, but just for interest… there are plenty of US ones too)
Recommended
