Transcript
Page 1: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

“Cookie cutters are for baking, not branding”

and 9 more insights to transform your brand

by David Brier

Page 2: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

A day that goes by without breaking some sacred branding rule is a day your brand has lost

TO Rise abovethe status quo.

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Page 3: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

By breaking those rules with insight,intelligence and innovation,

you get heard

(in a world that's too damn busy to listen).

Page 4: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

We know there are thousands of waysto solve any problem and that the only

valuable solutions

are the effective ones...2

Page 5: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

Doing something ineffective in half the time — or "more efficiently” — isn't progress, but is instead bad business.

Page 6: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

Social media isn’ta brand strategy.

Social media is a channel.

While it’s important for a brand to develop something to say,it’s more important to create something

that will be heard.

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Page 7: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

4History is filled with

inferior productsoutselling superior ones thanks to better branding.

Page 8: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

Only superior branding has the powerto overcome and reverse this.

Superior products deserve superior branding.

Page 9: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

5Consumers and clients have

a first momentwhen they discover a brand.

Page 10: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

5Consumers and clients have

a first momentwhen they discover a brand.

It’s this

defining momentthat establishes expectation and perceived value.

Page 11: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

(Delivering on that valuewill determine

whether your company thrivesor merely stumbles along.)

Page 12: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

6 People never got passionate about

mediocre& average.

This is why there is no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products.”

Page 13: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

While consumers and clients can find“best deals” or “natural foods” or “artisan goods,”

one doesn’t find an aisle or a website menu tab for“average stuff” which explains this:

while vanilla is necessary forthe ice cream sundae,it’s the hot fudge we allcrave (and talk about).

Page 14: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

7Brands that use clichés to promote their

brand end up promoting their category, not their brand.

Page 15: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

8Growth and brand dominance

is created by havingthe highest brand value,

not the lowest price tag.One can always sell something by offering the lowest price.

Page 16: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

price does not create loyalty to your brand.

Never did and never will.

It only creates "loyalty" to that price point. As soon as your customer is offered a better price, he or she will jump ship, leaving you like

a scorned lover in the middle of the night.

Page 17: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

9Brands are built on either

reruns orcoming attractions.

Page 18: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

The future has no road map while the past clearly does.

Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new,something meaningful and something that makes others ask,

“Why didn’t we think of that?”

Page 19: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

Design, copy and art direction: David Brier

use these 9 points to outsmart, outperform and

outmaneuver your competition

follow him on twitter here:David Brier

Page 20: For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not branding

“cookie cutters are for baking, not

branding” copyright: david brier

learn more about

branding here:

rising above the noise.com


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