1. Speaker: Mario Herger Igniters Meetup Gamification Hacking:
Engaging and Motivating Your Users Sponsored by:Hosted by:
http://www.vorkspace.com - Remote Team Made Easy
http://meetup.com/igniter
2. Mario Herger, PhD GAMIFICATION HACKING
http://enterprise-gamification.com/ [email protected]
@mherger
3. Video gamer girl
4. Video gamer girl
5. Average age of a videogamer? 14 27 37 54
6. Average age of a videogamer? 14 27 54 37
7. Youth playing videogames: 97%
8. Percentage of Women Source:
http://blog.flurry.com/bid/57219/Mobile-Social-Gamers-The-New-Mass-Market-Powerhouse
http://en.wikipedia.org/wiki/Women_and_video_games
9. US soldiers playing videogames
10. Does Gamification look like this?
11. Or more like this?
12. LinkedIn & Gamification
13. Amazon & Gamification
14. Contrex
15. Similarities of Games & Work Game Work Tasks
repetitive, but fun repetitive and dull Feedback constantly once a
year Goals clear contradictory, vague Path to Mastery clear unclear
Rules clear, transparent unclear, in-transparent Information right
amount at the right time too much and not enough Failure expected,
spectacular, brag about it forbidden, punished, dont talk about it
Status of Users transparent, timely hidden Promotion meritocracy
kiss-up-o-cracy Collaboration yes yes Speed/Risk high low Autonomy
high mid to low Narrative yes only if you are lucky Obstacles on
purpose accidental
16. Play Game Serious Simulation Gamification Spontaneous Rules
Goals Structured Real World Outcome / / In-System (writ-large) / /
Gamification Matrix
17. Enterprise Gamification Overarching Picture Enterprise
Gamification Gamification Serious GameSimulation Advergame In
System ERPSim SAP Roadwarrior Magnum Pleasure Hunt Coke Zero /
James Bond SAP Community Network, StackOverflow, Yahoo! Answers
LinkedIn, Amazon Stroke Hero Ten Euro Tetris The Accounted Farm
Simulator Trainz Surgeon Simulator Emergency Simulator MS Ribbon
Hero MySugr Duolingo Zombies Run! Infinite Finite Non-game Context
Game Context Out System Gamification Guru Leaderboard
18. San Francisco Garbage Scavengers
19. What is Gamification?
20. Purposes of Gamification Engage Teach Measure
Entertain
21. empathizes with people by adding gameful experiences to
work and life, helping them to fulfill their interests and
motivations for the benefit of all involved parties. Enterprise
Gamification
22. Make work/life more fun! Definition of Enterprise
Gamification
23. San Francisco Garbage Scavengers
24. Gamified apps that you (may) have played Frequent Flyer
Programs
25. Intuit - TurboTax Gamified apps that you (may) have
played
26. EVs & Hybrids Prius, Nissan Leaf, Chevy Volt, Fiat,
Ford Gamified apps that you (may) have played
27. LinkedIn Gamified apps that you (may) have played XING
28. Amazon Gamified apps that you (may) have played
29. Nike+ Gamified apps that you (may) have played
30. Gamification Zombies Run!
31. Engagement Crisis
32. Gamification Facts & Figures 1 of 7 FoldIt -> 46,000
players solved problem of how to fold proteins in 10 days
(scientists had failed 15 years to solve it) Sources:
http://fold.it
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
33. Gamification Facts & Figures 2 of 7 Bottle Bank Arcade
-> 50x more usage than nearby bottle return Sources:
http://www.thefuntheory.com/bottle-bank-arcade-machine
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
34. Gamification Facts & Figures 3 of 7 Chevrolet Volt
-> 53% reduction in speeding cars Sources:
https://seogadget.co.uk/5-new-examples-of-gamification/
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
35. Gamification Facts & Figures 4 of 7 Restaurant ->
3.1% sales increase, 11% increase in gratuities Sources:
https://seogadget.co.uk/5-new-examples-of-gamification/
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
36. Gamification Facts & Figures 5 of 7 Piano Staircase
-> 66% more people used staircase Sources:
http://www.thefuntheory.com/piano-staircase
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
37. Gamification Facts & Figures 6 of 7 Sales Events ->
Event reporting up from 50 to 85 per week; after game up >10%
Sources: http://ideas.salescontestbuilder.com/
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
38. Gamification Facts & Figures 7 of 7 Call Center ->
15% call time reduced, 8-12% increased sales Sources:
http://online.wsj.com/article/SB10001424052970204294504576615371783795248.html
http://www.enterprise-gamification.com/mediawiki/index.php?title=Facts_&_Figures
39. The Worlds Oldest Problem
40. Gamification Design Elements EGC Wiki:
http://www.enterprise-gamification.com/mediawiki/index.php?title=Gamification_Design_Elements