Download ppt - Get Media Ready: Expert tips to get you ready for your next media interview

Copyright 2009 Communication Strategy Group 1

“I Didn’t Say THAT!”

Expert Secrets to Get Media Ready!

Who the heck is this guy?


Let’s take a headcount…



You’re a Rock Star!


Bring it On!

What!?!



No worries!


Why am I here again?

You CAN take it with you!


How do I get media attention?


Editorial is not Advertising.



Brandtelling (Brand + Storytelling)

Brandtelling uses brand stories.

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Copyright Communication Strategy Group & Brandtelling® 2008

Industry news, local angle, something only your know.


Studies & Surveys.


Thought Leadership.



Ready?

Get Media Ready!



• Get reporter info• Compose your thoughts• Call reporter back

The 15 Minute Rule


Secret #1: An interview is not a conversation.


Secret #2: You must know your core message.

Secret #3: You will be paraphrased.



Secret #4: YOU are driving the story.


Secret #5: No two reporters are alike.


Secret #6: Each reporter wants something different.


Secret #7: Reporters are busy & lazy.


Secret #8: Reporters want news with a twist.


Secret #9: Reporters want news with all the fixin’s.


Secret #10: YOU are the expert, so keep it simple.


Secret #11: Reporters’ deadlines really matter.


Secret #12: Most people forget to use their notes.


Secret #13: Reporters like it when you’re concrete.


Secret #14: Picture words are more persuasive.

Secret #15: Sometimes you need to talk in code.


Secret #16: “Off the record” isn’t.


Secret #17: Freelancers may be your best friends.


Secret #18: Picture = 1,000 words. Caption = Priceless.


Secret #19: Your frame of reference is different.



Secret #20: It’s OK to stop talking.

Questions?



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www.GoCSG.com

www.Brandtelling.com

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