Transcript
Page 1: Getting Started with Affiliate Marketing and WordPress

Understanding affiliate marketing and setting up your website.

Affiliate Marketing 101

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The Affiliate Network for Financial Publishers

Page 2: Getting Started with Affiliate Marketing and WordPress

What is affiliate marketing?

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The Affiliate Network for Financial Publishers

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Getting paid each time you refer a customer to a business and they complete an action or sale.

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The Affiliate Network for Financial Publishers

Page 4: Getting Started with Affiliate Marketing and WordPress

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The Affiliate Network for Financial Publishers

Different ways to get paid!Cost Per ActionGet paid when someone completes an action, such as installing a toolbar or submitting their zip code.

Cost Per LeadGet paid when someone completes a lead capture form

Cost Per SaleGet paid a commission when someone makes a purchase

Page 5: Getting Started with Affiliate Marketing and WordPress

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Users click an ad or text link

on your website

User goes to advertiser’s website and opens bank

account

The transaction is recorded by the affiliate

network

Affiliate network sends

you a check each month

Step 1

Step 2

Step 3

Step 4

Affiliate Marketing

Page 6: Getting Started with Affiliate Marketing and WordPress

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The Affiliate Network for Financial Publishers

Getting StartedBuilding your affiliate marketing

strategy

Page 7: Getting Started with Affiliate Marketing and WordPress

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The Affiliate Network for Financial Publishers

Which type of affiliate do you want to be?Dating, education, business opportunity, retail, gaming, business services, financial services, travel, local lead gen, books, and more….

Page 8: Getting Started with Affiliate Marketing and WordPress

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Research which offers are available to your nicheMost affiliate networks list the offers that they have on their website. This will also help you determine which networks you want to work with.

Page 9: Getting Started with Affiliate Marketing and WordPress

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The Affiliate Network for Financial Publishers

Page 10: Getting Started with Affiliate Marketing and WordPress

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Most networks won’t approve you without an active websiteWait to apply to any affiliate networks until you have your website up. So far we’ve just ensured that there are relevant offers for us when we’re ready to start promoting.

Pro Tip

So, let’s build a website…

Page 11: Getting Started with Affiliate Marketing and WordPress

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Building a Website

Part Two:

Don’t worry, it’s actually pretty easy…

Page 12: Getting Started with Affiliate Marketing and WordPress

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The Affiliate Network for Financial Publishers

Step One:

Set Up Your Hosting

We’ve got you covered…

Page 13: Getting Started with Affiliate Marketing and WordPress

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Special Bonus:

Promotion Code:BAMARKETING101

We’ve teamed up with Dreamhost to provide you with 15% off your hosting plan and a free domain registration! Use the promotion code below to get these freebies.

www.dreamhost.com

Disclosure: We are compensated by Dreamhost when you sign up. After all, this is an affiliate marketing guide isn’t it?

Page 14: Getting Started with Affiliate Marketing and WordPress

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Step Two:

Buying Your Domain

Owning your piece of the internet…

Page 15: Getting Started with Affiliate Marketing and WordPress

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Things you should avoid when you’re buying domain names…

Page 16: Getting Started with Affiliate Marketing and WordPress

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1. Really Long Names

http://www.awesomepersonalfinanceonlineblogsite.comhttp://www.sallysamazingcouponblog.com

Bad Names:

Good Names:

http://www.familyfinances.comhttp://www.buildingabudget.com

Page 17: Getting Started with Affiliate Marketing and WordPress

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2. Filler Words

‘Online’ ‘Best’

‘My’ ‘Blog’Filler words aren’t great for SEO. Avoid them where possible.

Page 18: Getting Started with Affiliate Marketing and WordPress

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3. Uncommon ExtensionsStick with the more popular top level domain (TLD) extensions. These include .com, .org, and .net.

Page 19: Getting Started with Affiliate Marketing and WordPress

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Things you should do when you’re buying domain names…

Page 20: Getting Started with Affiliate Marketing and WordPress

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1. Find Keyword Oriented DomainsFind domain names that have your most important keywords in them. Google puts significant value on domain relevancy.

https://adwords.google.com/o/KeywordTool https://www.wordstream.com/ppc-free-trial-money

Page 21: Getting Started with Affiliate Marketing and WordPress

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2. Consider Premium DomainsYou can buy a premium domain using sites like snapnames.com and buydomains.com. Not recommended if you’ve never bought domain names before.

Page 22: Getting Started with Affiliate Marketing and WordPress

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Once you set up a hosting account, point your domains by updating the DNS.http://wiki.dreamhost.com/DNS

Feeling stuck? Dreamhost also has free 24/7 live chat to help customers!

Page 23: Getting Started with Affiliate Marketing and WordPress

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Step Three:

WordPressThe most used framework on the Internet…

Page 24: Getting Started with Affiliate Marketing and WordPress

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WordPress is free web software you can use to create a beautiful website or blog.

Yep, we said free!

Page 25: Getting Started with Affiliate Marketing and WordPress

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Download WordPress:http://wordpress.org/latest.zip

Page 26: Getting Started with Affiliate Marketing and WordPress

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Follow these guides for help setting up WordPress.

http://wiki.dreamhost.com/WordPress

Page 27: Getting Started with Affiliate Marketing and WordPress

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Next, find a theme…

http://bankaffiliates.com/publisher-resources/elegantthemes

Disclosure: We are compensated by ElegantThemes

Page 28: Getting Started with Affiliate Marketing and WordPress

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Another Good Theme Resource

http://bankaffiliates.com/publisher-resources/themeforest

Disclosure: We are compensated by ThemeForest

Page 29: Getting Started with Affiliate Marketing and WordPress

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Now, let’s add some plugins to finish things up!Plugins are (usually) free extensions you can add to wordpress to increase functionality, improve SEO, and much more.

On the next page we’ll list out our favorites but you can browse on your own by visiting this link:

http://wordpress.org/extend/plugins/

Page 30: Getting Started with Affiliate Marketing and WordPress

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Easily Adding Plugins

In your WordPress dashboard hover over the “Plugins” tab and click “Add New”.

Step One:

Page 31: Getting Started with Affiliate Marketing and WordPress

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Easily Adding Plugins

Search by the name of the plugin to view a list of closest matches.

Step Two:

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Easily Adding Plugins

Click “Install now” to add the plugin. If prompted, click OK to continue with the installation.

Step Three:

Page 33: Getting Started with Affiliate Marketing and WordPress

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The Affiliate Network for Financial Publishers

Easily Adding Plugins

Activate your plugin to turn it on and start using it!

Step Four:

Page 34: Getting Started with Affiliate Marketing and WordPress

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Add these plugins• All-in-One SEO• Google XML Sitemaps• WP Contact From 7• Ultimate Google Analytics• W3 Total Cache• Digg Digg Alternative• VM Backups

There are many others that we will recommend in other guides but these are the best to get started with for your base configuration.

Page 35: Getting Started with Affiliate Marketing and WordPress

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BOOM!You just

built your first

website!

Page 36: Getting Started with Affiliate Marketing and WordPress

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http://www.bankaffiliates.com/signup