Download pptx - Getting to Grips with Online Fundraising. An Introduction to Online Fundraising Why online fundraising? Online fundraising with Localgiving How to make

Getting to Grips with Online Fundraising

An Introduction to Online FundraisingWhy online fundraising?

Online fundraising with Localgiving

How to make the most out of Grow Your Tenner this October

Getting to grips with online fundraising



£2.4 billion is now being donated online

and by mobile annually in the UK


Close to 30% of those who made donations on their mobile phones wouldn't

have made them through a different

medium


47% 75%of donors research online

before donatingof UK charities ARE NOT online

BUT


Blackbaud, UK Online Giving Trends


Online Donations vs. Offline Donations

How can online fundraising help me?

Getting to grips with Online fundraising


Cost-effective collection


Potential to reach new supporters


Find out more about your donors

A supporter database is key to effectively targeting your supporters

What to do with your database?

Look at your most active donors and pick out their key demographics (age, gender, one-time/monthly donors)

Think about how you can use that information to engage

Try to learn how this person learnt about your cause so you can see whether this is a useful source of new donors for you


Know your donors behaviour

Don’t put all your egg’s in one basket!


• Start building your crowd online

• Create an effective fundraising strategy

• Take control of your future!


How can Localgiving help?

What Localgiving Offers










Grow Your Tenner 2015 - Facts


Start date: 13th October 2015 at 10am

End date: When the fund runs out or Wednesday the 18th November at 5pm

Amount matched: Up to £10 for one-time donations* and up to £10 per month for Direct Debit donations for 3 months (£30 max)

Match funding limit per group for Direct Debit donations: £9,000

Match funding limit per group for one-time donations: £1,000

Match funding limit per donor for one-time donations: 5 donations per group

Region: All UK – only Localgiving members with an active membership can join in


Our Top Tips!


Concentrate on Direct Debits

Steady stream of income and cheap

to process.

They account for 31% of all

donations in the UK

Last year there were 1.2billion

pounds were of charitable Direct Debits

Grow Your Tenner 2014:

4,000 monthly donations were

set up via Localgiving

12 months after, 48% of these direct

debits are still active

Inspire fundraisers!

• They can reach donors you would never have had contact with before

• GYT gives them extra incentive because they know their efforts will be doubled

• On Localgiving, each fundraiser brings 10 new online donors to their charity who, on average, raised £400 per charity



Your unique URL is the key!


How to ask for donations

• Have a clear picture of what you do and how their money will be used.

• Prepare a one minute piece to explain what your group does, and why someone should support your work.

• Prepare a 250 word piece on the same.


Try answering these questions:

• Why did your group set up?

• What would happen if your group didn't exist, or if you have to reduce your services?

• What has your group achieved since it was set up, and what goals and objectives do you have?


Incorporate these three components so that people can build an understanding of what you do.

- The challenge - what was the wrong to be made right?

- The hero - how does your groups operate to address the challenges you have described?

- The resolution - what does the situation look like as a result of your work?


How many people does your group support every week/month/year, how many since you started?

What partner organisations do you work with? Have you won awards?

Do you have testimonials from service-users?

Report your impact - How have you spent fundraising proceeds in the past?


People who feel a strong connection to your group and your cause will be more likely to make a larger donation

why are you raising money?

what will you do with the money?

how much do you need to raise?

how this project will impact your work?

how urgent is your need?

what will happen if the money is not raised?

Make a clear Call to Action, for example, 'Donate £5 via our Localgiving page.


What’s coming up in 2015?

• To celebrate #GivingTuesday this year, we'll be running a 24hr match fund campaign to double 1,000 x £5 donations made to local charities on the day.

• Over the Christmas period we’ll be running a campaign to help groups raise more for their Christmas appeals. More details coming very soon….

How to get the most out of online fundraising

Useful links

https://localgiving.com/gyt/about

To join: http://join.localgiving.com/

How it works: https://localgiving.com/howitworks

The Help Centre:

Grow Your Tenner:

Grow Your Tenner FAQS:

Our blog: https://blog.localgiving.com/

https://localgiving.com/gyt/faqs

https://localgiving.zendesk.com/hc/en-gb

https://localgiving.com/gyt/about

http://join.localgiving.com/

https://localgiving.com/howitworks

https://blog.localgiving.com/

https://localgiving.com/gyt/faqs

https://localgiving.zendesk.com/hc/en-gb

Stay in touch!

Email: [email protected]

Telephone: 0300 111 2340

If you have any questions please contact our Help Desk by:

Don’t forget to also connect with us online…

Follow us on Twitter: @localgiving

Like us on Facebook: search Localgiving

Blog: blog.localgiving.com

How to get the most out of online fundraising