Glocal Social Gaming!
The next big thing
Presented by Alok KejriwalCEO - Games2win - India
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Games2win in one slide
• Is a casual gaming company that owns over 500+ flash and 40+ mobile games
• We publish these games on our portals - games2win.com & gangofgamers.com and on the iTunes and Android app stores.
• We entertain approx 20 million unique users a month (comScore April 2012 data). Mobile Game downloads now exceed 10+ million.
• Games2win is Mumbai (India) based with offices in San Francisco, Delhi and Bangalore
• We are venture funded by Clearstone/Silicon Valley Bank
As a Games Company, we had a problem:
• Many of our games were ‘drifting’ sideways in traffic and plays.
• Yes, we had not made ‘Angry Birds’, but we thought we deserved more game plays.
• Creating more games or changing old games was not the solution.
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Location had become a major ‘game’ in itself
We looked outside for inspiration & found:
We looked inside & found:Our Game leader boards sucked
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We had an Inspiration!!!
Why not MASH up leader boards and locations and create a new reason to play games?
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We created
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How Appucino works..
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A player starts playing an Appucino powered game
How Appucino works
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After the game level is over, the player gets a CAPTURE prompt
How Appucino works..
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Players from all the world use their scores to capture their favourite locations!
How Appucino works..
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Each time a user loses a captured locations, he is notified to go back and claim it!
A battleground is created amongst gamers, and a virtuous cycle of engagement takes over!
What is the Appucino magic?
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Appucino’s Core philosophy #1
• In today’s digital age why are location based apps restricted to places near me?
• If we can travel anywhere with the click of a button, why shouldn’t I Capture the Merlion while sitting in Mumbai?
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APPUCINO
CAPTURE IT!
Location is for anyone, anywhere!
Appucino’s Core philosophy #2
• Engagement can be increased without making any changes to the game!
• Instead we ‘add’ a few lines of code to the existing game (via an SDK) and that creates instant Appucino Magic!
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Every game has hidden potential
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A few months and 7 games later, we have strong proof of concept!
Key results and learning’s:
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• Appucino engaged a much higher % of users than traditional leader boards did
• Appucino improved the time spent in our 1st game by 40%!
• Appucino’s effect varied, with better performance levels on quick snacky games as compared to long level based games
Turning insight to action:
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• We wanted everyone to benefit from our learnings, so we turned Appucino into an SDK for Android and Flash game developers
• We continue to build location based competition features on Appucino by finding new ways to engage our users!
Summary:
• Think of what what you can do beyond just game plays
• Leverage ‘engagement’ tools such as leader boards to the fullest.
• MASH UP what people like to do (Checking in, location mapping etc and used them in your games and apps)
• Make the solution a platform and an SDK so that it becomes massively adopted!
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BREWMASTERS
Mahesh K – [email protected]
Alok Kejriwal – [email protected]
Vivek [email protected]
The Core Team + 87 others
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