Transcript
Page 1: GOT WEB? Enhance Your Non-profit Through Effective Website Design and Management

GOT WEB? Enhance Your Non-profit Through Effective

Website Design and Management

Page 2: GOT WEB? Enhance Your Non-profit Through Effective Website Design and Management

Overview

• Background• Website planning & development

– process– pitfalls– measure success

• Website Post-Launch– fresh content– upgrade

• Blogs – Strategy, set up & maintain

• Social Networks – listening– benefits to communications strategy

Page 3: GOT WEB? Enhance Your Non-profit Through Effective Website Design and Management

Background

Page 4: GOT WEB? Enhance Your Non-profit Through Effective Website Design and Management

Current

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Website Planning

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Website Planning

• Initial steps: – Gather a team – small equals nimble– Setting the scene - define brand, audience, user personas and/or

focus groups– Do your homework – collect existing assets, reviewing sites, educate

yourself– Draw your map – formal project definition including objectives,

consider budget– Pick a partner – RFP, Proposals/bids, interview candidates,

SOW/contract

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Website Project Overview

Kick-Off MeetingGather RequirementsGather Digital/Offline AssetsReview Strategic Brief

Define

Develop

Review Creative BriefDevelop Flowchart and WireframesApprove Creative Comps & Functional Specs Finalize Design Content Development

Finalize Technical Specifications Finalize content DevelopmentUser Acceptance Testing

DeployExec/Legal approvalLaunch SiteMaintain and Optimize

Design

Page 8: GOT WEB? Enhance Your Non-profit Through Effective Website Design and Management

Potential Pitfalls

• Design by committee• Focus on internal goals, not focus on user-centric design• Not engaging the right colleagues• Hire someone’s nephew, little sister • Endless iteration• Vague objectives• Scope creep• Undue management influence

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User-centric Web design

• Most users don’t really read Web pages. Instead, they scan text for specific pieces of information in a process called information retrieval. With user-centered design (UCD), you can improve the usefulness (relevance) and usability (ease of use) of Web sites by considering information retrieval and other factors.

Page 10: GOT WEB? Enhance Your Non-profit Through Effective Website Design and Management

Best Practices

• Dedicate time and resources for project – A to Z• Align site objectives with business goals• Use a structured vendor selection process• Manage vendor effectively• Manage staff and stakeholder expectations• Include measurement• Allow time between soft launch and event-driving traffic• Be open to change

Plan, plan, plan! Proper project planning increases chances of success by anticipating risks and developing strategies to manage them.

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Web sites: Never ending cycle

• Don’t ever stop at the launch!

• Refresh and update content – text, photo, video

• Upgrade, upgrade, upgrade

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Blogs

• Why blog?Communicate

Engage in

conversations Quick, timely and cheap

Marketing & outreach

Branding

Advocacy

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Blog Planning

Credit: Nina Simonhttp://museumtwo.blogspot.com/2007/03/institutional-blogs-different-voices.html

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Blog Set Up

• Multiple choices

tumblr.com

Posterous.com

Wordpress.com

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Wordpress.com

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Social Networks

• Listening• Engaging• Be strategic in

what you select – time constraints

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Social Networks

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Got Web? Resources

• Cmiller’s blog resource (cmiller237.wordpress.com)• Follow Me on Twitter – @CMiller237• Nonprofit Technology Network (nten.org)• Jakob Nielsen's Website (useit.com)• Beth’s Blog (bethkanter.org)• Nonprofit Tech – content aggregator (nonprofittech.com)


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