Growth-hacking 2.0: Proven strategies to increase
your revenue
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Stereotypes
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Optimization
We’re really good in …
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Userator
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SAPE
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Is it risky? Is it black-hat?
Unethical?
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I have a gut feeling that
next time we should firstly
think, and then act!
Wait! Do you mean we need to evaluate business
risks?
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Before using any of shared by me strategies carefully evaluate business risks
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For each of these hacks we will go through:
The strategy
Risks (associate with this strategy)How to minimize the risks
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strategies5to expand your subscriber
database
1 Target niche/industry
Follow these steps:Use SimilarWeb Industry AnalysisGet the list of employees with their job roles from LinkedInGo to Hunter.io and get the emails
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Hunter.io
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2 Target LinkedIn
How to collect emails:Search by position or the list of companies/groups in LinkedIn connect with those people
Get the emails by connecting with Gmail/Mailchimp or exporting a spreadsheet directly from LinkedIn
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Exporting from LinkedIn
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You need a good-looking person in your profile picture on LinkedIn
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3 Target Facebook
Getting emails from Facebook:
Go to your rivals/industry Facebook groups
Get the list of users who liked their posts with name, and company Find those people on LinkedIn, get their emails and set a lead generation campaign with a prizedraw, bonuses, special discounts, and etc.
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Closed Facebook Groups
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For inspiration use Adespresso
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Target your mailbox4 Target Mailbox
Implement this:Simply integrate all your company’s emails in one place and get the list of user’s’ emails with you’ve ever had conversation
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Tools to use to get the list of emails:
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5 Use Pop-ups
Follow this:Use pop-ups that we’ll ask people to share with you an email in order to share with access to special offers, giveaways, valuable information
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Use these tools to save your time
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Risks
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Reputational risks:People will hate your brand
#1
I asked Inbound Community
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The most upvoted answer
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Talking about pop-ups
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Loosing industry authorityEspecially harmful for online
businesses
#2
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Reaching out wrong people:Users that you’ve already captured as leads, partners or
even clients
#3
What might happen
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Legal issues that might occurGermany and Canada have
strict regulations
#4
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Your corporate emailsBeing reported to Google as
spam
#5
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Minimizing Risks
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Clean your listExclude all emails from your
current database
#1
It takes time to collect this data. Even if you have a CRM system.
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Make yourself recognizable
#2
Become more recognizable by:
Connecting with them on Social Media Channels (on Twitter, LinkedIn)
Launching ads campaigns in Google, Facebook, and LinkedIn
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Ask users#3
Whether they want to become your subscribers via personalized email
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Show pop-ups#4
Only to specific group of users
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Use those emails
#5For Google Custom Audience
campaign
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strategies4to boost your sales quickly
1 Finding partners
Follow these steps:Find companies with whom you have similar audiencesExchange mass emails with them
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If you hate hear “NO”, then make your pitch data-driven.
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Maximize the efficiency by:Using Google Remarketing
Creating a well-structured landing page
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2 Flash sale
Go through these steps:Set up a landing page with a limited by time offer
Create a chain of emails that we’ll be sent out one by another based on how users are interacting with an email
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Enforce your campaign with Twitter/Facebook/Google remarketing
“Last X hours” email makes them crazy – usually 30% of revenue will come from it
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3 Upsell complementing services
How to make things happen:
Filter out existing customers
Analyze what products and services they’re currently purchasing
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Give them a better long-term offer or discount on other products/services
Ideally, you need a sales rep here or someone who can deliver personalized communication
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4 Make it difficult to cancel the subscription
Implement this:
Remove “cancel subscription” button and put instead of it “send an email”
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Be ready to have 5 times more emails. And the majority will have a word “F*ck!”
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Risks
Risks
Risks
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Partners don’t keep their promises
#1They lie about their subscriber
databases
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There’s a risk of converting wrong users
#2For instance, converting clients at a discounted price who were ready to pay or already paying the full price
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Need additional resources
#3To process incoming inquiries
Minimizing Risks
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Sign contracts with partners
#1
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Test special offer#2
Filter out a group of users and send them your offer. Analyze how it’s
affecting your sales.
You need to know how much time does it take for a user to convert.
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Measure the average response rate
#3And then estimating what kind of additional resources you need to
keep it at the same level.
Conclusion?
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To sum up:Be smart
Evaluate risks
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Don’t build a whole process before you’re certain that it really works
bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
Alextachalova.com / DigitalOlympus.net
Thank you!
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