guerrilla marketingencountering your brand
Larry marketing strategist
Larry DeVincenziBRAND DIRECTOR | BIGGEST LITTLE GROUP
RENO-TAHOE AMA5.2.2013
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Typically, campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
The BasicsWhat Is It?
The Origins
The term was coined and defined by
Jay Conrad Levinson in his book
“Guerrilla Marketing”.
Levinson’s Definition
The foundations of guerrilla marketing:
Geared for the small business brand and entrepreneurial thinking.
Based on human psychology instead of experience, judgment, and guesswork.
Instead of money, the primary investments of marketing should be time, energy, and imagination.
The primary statistic is amount of profits, not sales.
Concentrate on how many new relationships are made each month.
Create a standard of excellence with an acute focus instead of trying to diversify by offering too many diverse products and services.
Instead of concentrating on getting new customers, aim for more referrals, more transactions with existing customers, and larger transactions.
Forget about the competition and concentrate more on cooperating with other businesses.
Guerrilla marketing involves unusual approaches such as
Unexpected Marketing
street giveaways of products,
pr stunts, etc.
any unconventional marketing intended to get maximum results from minimal resources.
intercept encounters in public places
More innovative approaches to Guerrilla marketing now utilize mobile digital technologies.
The Digital Guerrilla
to environmentally engage the consumer and create a memorable brand experience.
The Successful Campaign
5 Required Elements
CreativityUnexpected
More With Less
Maximize Your Surroundings
Interactive
Meile Makes It Memorable
Less Is More
Environment Is Everything
Engage Your Brand
Questions? Answers!
QQAA&&
Larry DeVincenziBrand Director
BiggestLittleGroup.comOn Facebook search for biggest little groupOn Twitter: BiggestLittleGp
integrated communications agency
Recommended
