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Page 1: Hand Book 2010

HANDBOOK

Page 2: Hand Book 2010

Display booth for Addidas

Page 3: Hand Book 2010

DEVELOPED MINDMAP

LEGEND

ISSUE

INSIGHT

Conceptual MindMap Thinking

Price

Comfortable

Quality

Cyber

Target Young’scustomer

AddidasStyle

Image

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Conceptual MindMap Thinking

Dancing withlighting

Cyber ImageTarget Young’scustomer

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Conceptual MindMap Thinking

Lighting in the rack

Cyber

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Conceptual drawing

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Conceptual drawing

Colour lighting in the rack

Plan

Section

Lighting underneath

Air max

Air max

Air max

Air max

Elevation 3000 AFFL

FCL

Colour lightingin the rack sliding

Page 8: Hand Book 2010

Photo book

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DEVELOPED MINDMAP

LEGEND

ISSUE

INSIGHT

Conceptual MindMap Thinking

UnknnownBehind = ?

DarkBehind = ?

Crime = ?

Crime Dark

Image

果欄

Unknown

Page 10: Hand Book 2010

Work Project

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Work Project UnknnownBehind = ?

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Work Project

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Work Project

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Work Project

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Work Project

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Work Project

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Work Project

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Work Project

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Work Project

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Work Project

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Work Project

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Work Project

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Work Project

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Bridge Design

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Conceptual MindMap Thinking

DEVELOPED MINDMAP

LEGEND

ISSUE

INSIGHT

Connect withPeople

Connection

UnderChineseCulture

Mascot

Bridge Mission

Site Area: Kwun Tong

Old Area withNew Area

Page 26: Hand Book 2010

Study

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Design Process

1. 2. 3.

4. 5. 6.

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Analyze UnderChineseCulture

Mascot

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Conceptual Drawing(Hand Marker with Sketch)

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Conceptual Drawing(Hand Marker with Sketch)

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Packaging re-design & Exhibition for Bonaqua

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DEVELOPED MINDMAP

LEGEND

ISSUE

INSIGHT

BottledMineral water

Price

Health

Customer

Popular

Convenient

Service

Hygiene

Local’s Brand/Foreign Brand

Sale’s PlaceCon�dence of

consumer goodsImage

ImproveValue

Added

Conceptual MindMap Thinking

Page 33: Hand Book 2010

Research & Observationcompetitor compare

BonaquaSelling Point: Fresh, SportPackage: Made by PlasticSale Target: Popular, lower income classDistributor: Cola-Coca

EvianSelling Point: Nature, it’s ca me from Alps, French (法國阿爾卑斯山)Package: Made by GlassSale Target: Designer, Higher income classDistributor: Evian, French

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Research & Observation

1.

Information Analyze

From Wikipedia

Mineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value. Salts, sulfur compounds, and gases are among the substances that can be dissolved in the water. Mineral water can often be effervescent. Mineral water can be prepared or can be obtained from naturally occurring mineral springs. In many places, mineral water is often colloquially used to mean carbonated water, which is usually carbonated mineral water, as opposed to tap water.

Page 35: Hand Book 2010

Summary from the Research and Observation

Insight of selling point: Dew(露水)Image Improve & Value addedHygieneHealthFresh

ValueAdded

ImageImprove

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Silvering- To plate with sliver

Glass- Glass in purple’s blue colour.

1. 2.

Conceptual drawing for new bottle.1

2

Page 37: Hand Book 2010

Booth Outside- Glass in 5mm thick.

Booth Inside- White plastic plate with lighting for the display.

Base- Aluminum plate box with Wooden based.

3. 4. 5.

Conceptual drawing for booth.

4

3

5

Page 38: Hand Book 2010

Exhibition Booth for Lexmark

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DEVELOPED MINDMAP

LEGEND

ISSUE

INSIGHT

Conceptual MindMap Thinking

Lexmark

Price

Corp. Image

Professional

Sale Target/Ages Ranges

O�ce

E�ciency

Function

Convenient

After Sales Service

Eco-Friendly

Quality

Page 40: Hand Book 2010

AnalyzeDirectly use sensative color to emphasis the spirit of the Corp.

Meaning of the colour(Dark Gray/Black) = Cool, Professional, MysteriousRed = Passion, Auspicious(吉兆 in Chinese)

Red

Page 41: Hand Book 2010

Meaning of Chromatology:

Study

Black: Cool, ProfessionalRed: Passion, DynamicWhite: Clear, Brightness, Simple, PureBlue: Melancholy, Professional, Sky, Ocean, WaterYellow: Money, BrightnessGold: Impressive, WealthGreen: Plant

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Conceptual Drawing(Hand Marker)

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Conceptual Drawing(3D)

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End