HANDBOOK
Display booth for Addidas
DEVELOPED MINDMAP
LEGEND
ISSUE
INSIGHT
Conceptual MindMap Thinking
Price
Comfortable
Quality
Cyber
Target Young’scustomer
AddidasStyle
Image
Conceptual MindMap Thinking
Dancing withlighting
Cyber ImageTarget Young’scustomer
Conceptual MindMap Thinking
Lighting in the rack
Cyber
Conceptual drawing
Conceptual drawing
Colour lighting in the rack
Plan
Section
Lighting underneath
Air max
Air max
Air max
Air max
Elevation 3000 AFFL
FCL
Colour lightingin the rack sliding
Photo book
DEVELOPED MINDMAP
LEGEND
ISSUE
INSIGHT
Conceptual MindMap Thinking
UnknnownBehind = ?
DarkBehind = ?
Crime = ?
Crime Dark
Image
果欄
Unknown
Work Project
Work Project UnknnownBehind = ?
Work Project
Work Project
Work Project
Work Project
Work Project
Work Project
Work Project
Work Project
Work Project
Work Project
Work Project
Work Project
Bridge Design
Conceptual MindMap Thinking
DEVELOPED MINDMAP
LEGEND
ISSUE
INSIGHT
Connect withPeople
Connection
UnderChineseCulture
Mascot
Bridge Mission
Site Area: Kwun Tong
Old Area withNew Area
Study
Design Process
1. 2. 3.
4. 5. 6.
Analyze UnderChineseCulture
Mascot
Conceptual Drawing(Hand Marker with Sketch)
Conceptual Drawing(Hand Marker with Sketch)
Packaging re-design & Exhibition for Bonaqua
DEVELOPED MINDMAP
LEGEND
ISSUE
INSIGHT
BottledMineral water
Price
Health
Customer
Popular
Convenient
Service
Hygiene
Local’s Brand/Foreign Brand
Sale’s PlaceCon�dence of
consumer goodsImage
ImproveValue
Added
Conceptual MindMap Thinking
Research & Observationcompetitor compare
BonaquaSelling Point: Fresh, SportPackage: Made by PlasticSale Target: Popular, lower income classDistributor: Cola-Coca
EvianSelling Point: Nature, it’s ca me from Alps, French (法國阿爾卑斯山)Package: Made by GlassSale Target: Designer, Higher income classDistributor: Evian, French
Research & Observation
1.
Information Analyze
From Wikipedia
Mineral water is water containing minerals or other dissolved substances that alter its taste or give it therapeutic value. Salts, sulfur compounds, and gases are among the substances that can be dissolved in the water. Mineral water can often be effervescent. Mineral water can be prepared or can be obtained from naturally occurring mineral springs. In many places, mineral water is often colloquially used to mean carbonated water, which is usually carbonated mineral water, as opposed to tap water.
Summary from the Research and Observation
Insight of selling point: Dew(露水)Image Improve & Value addedHygieneHealthFresh
ValueAdded
ImageImprove
Silvering- To plate with sliver
Glass- Glass in purple’s blue colour.
1. 2.
Conceptual drawing for new bottle.1
2
Booth Outside- Glass in 5mm thick.
Booth Inside- White plastic plate with lighting for the display.
Base- Aluminum plate box with Wooden based.
3. 4. 5.
Conceptual drawing for booth.
4
3
5
Exhibition Booth for Lexmark
DEVELOPED MINDMAP
LEGEND
ISSUE
INSIGHT
Conceptual MindMap Thinking
Lexmark
Price
Corp. Image
Professional
Sale Target/Ages Ranges
O�ce
E�ciency
Function
Convenient
After Sales Service
Eco-Friendly
Quality
AnalyzeDirectly use sensative color to emphasis the spirit of the Corp.
Meaning of the colour(Dark Gray/Black) = Cool, Professional, MysteriousRed = Passion, Auspicious(吉兆 in Chinese)
Red
Meaning of Chromatology:
Study
Black: Cool, ProfessionalRed: Passion, DynamicWhite: Clear, Brightness, Simple, PureBlue: Melancholy, Professional, Sky, Ocean, WaterYellow: Money, BrightnessGold: Impressive, WealthGreen: Plant
Conceptual Drawing(Hand Marker)
Conceptual Drawing(3D)
End