A

REPORT

On

“Business Opportunity Generation”

AtHCL CAREER DEVELOPMENT CENTRE

(A Division of HCL Infosystems Ltd.)

SUBMITTED BY:

ARUNANGSHU BOSE ROLL NO. 7652

PGDBM (IT & MARKETING)

1

INDEX

2

• Acknowledgement……………………….04

• Executive Summary……………………...05

• Introduction……………………………....07

• Company Profile………………………....11

• Product Profile…………………………...19

• Activities and Analyses…………………..22

• Conclusion………………………………..46

• Limitations………………………………..47

• Recommendations………………………...49

• Bibliography………………………………50

3

ACKNOWLEDGEMENTS

I feel a deep sense of gratitude to our beloved and highly esteemed Institute

BALAJI INSTITUTE OF MODERN MANAGEMENT for growing us

into true business managements Students. It is my privileged to thank Prof.

(Col) A. Balasubramanian ,President Sri Balaji Society, Prof. Dr.A.P

Ghosh, Director ,BIMM , Mrs. Dimple Saini ,Director Corporate relations

and Both Teaching and non Teaching staff of BIMM, for their immense

support throughout our study

I express my deepest and most sincere thanks to the

Mr. Dipankar Gupta, Regional Head, Frontline Division, HCL Infosystems

Ltd., Mr. Arun Xavier Biswas, Business Development Manager, HCL

Career Development Centre, my project guide Mr. Raju Ghosh, Assistant

Business Development Manager (Centre Manager ) HCL Career

Development Centre, Mr. Souvik Bhattacharya, Assistant Business

Development Manager( East ), Mr. Debashish Chakraborty, Marketing

executive HCL Infosystems Ltd. Without there guidance and support this

project could not have been completed.

I take this opportunity to thank all senior

executives and every associate of HCL-CDC, as without their cooperation

the project could not have been completed.

Executive Summary

4

This report is to describe the project that is based on brand awareness,

positioning and ultimately business generation of the IT training wing of

HCL INFOSYSTEMS named as HCL CAREER DEVELOPMENT

CENTRE (CDC).HCL INFOSYSTEMS had started its educational and

training wing called HCL CDC in Kolkata on 29th march 2007

HCL-CDC is the IT training division of 15,000 crores HCL Infosystems,

India's premier information enabling company. Leveraging its 31 years of

rich expertise in total technology solutions .The mission of this training

division is to provide quality I.T education to students and fresh graduates to

provide industry ready man-power to I.T industry and eventually the vision

of HCL CDC is to bridge the skill gap between academics and industry.

Since HCL CDC Kolkata has been in this field for the past 1 year hence our

primary objective was to build awareness about it and position the same

properly in the minds of the student community. Ultimately all this is

directed towards handsome business generation of the company.

For the above mentioned objective the first and the foremost thing which we

did was a competition analysis. We visited the centres of our competitors as

students, met their counselors, faculties and obtained all the detailed

necessary information about their infrastructure, courses curriculum, fees

structure, certification, duration, etc .We gave all the detailed feed back to

our centre and chalked out our plan of action accordingly.We have to carry

out our actions under two subheads i.e. Corporate and Retail. In corporate

section, under institutional alliances account we visited various colleges

(technical and non technical) and educational institutes,had initial interaction

with their management and officials for the purpose of having a institutional

5

alliance between company and HCL CDC by setting up converges labs and

summer training for students of institutes .Under Prometric and corporate

account we visited various corporate offices and companies for providing

them facility of various certification and training requirements.

Apart from this in retail account we also visited various colleges across West

Bengal and invited various prospective students at HCL CDC to address

them through counseling sessions and arrange Aptitude tests for them.

Besides doing all these we also conducted a special kind of activity. We

showed them benefits and finally we are looking for a commercial win –win

situation. Final objective of all these activities is to get regular walk-ins in

HCL CDC and to enroll them in various courses and training programs of

HCL and generating business for HCL CDC.

INTRODUCTION

6

HCL Career Development Centre - A PROFILE

Group Profile: HCL- Career Development Centre is the IT training division of 15,000 crores HCL Infosystems, India's premier information enabling company. Leveraging its 30 years of expertise in total technology solutions, HCL Infosystems offers value-added services in key areas such as system integration, networking consultancy and a wide range of support services. It is rated among the leading players in all the segments, comprising domestic IT products, solutions and related services, including PCs, servers, networking products, imaging & communication products.

HCL Infosystems manufacturing facilities are ISO 9001 - 2000 & ISO 14001 certified and adhere to stringent quality standards and global processes. With the largest installed PC base in the country, HCL Infosystems owns the brand of indigenously developed and manufactured, most popular PC - 'Ezeebee', 'Busybee' 'Beanstalk' and 'Infiniti' - and its robust manufacturing facilities; HCL Infosystems aims to further leverage its dominance in the PC market. It has been consistently rated as Top player in PC industry by IDC. A strong dominance also prevails in verticals like Finance, Government, and Education & Research. The Channel Business of HCL Infosystems has an extensive network of over 2500+ resellers across 300 locations. It has actively promoted the penetration of PCs and Laptops in the home and the small office/home office (SOHO) segments.

As a leading information enabler, HCL Infosystems has long standing relationships with world technology leaders such as SUN for enterprise computing solutions, Intel and AMD for PCs & PC Servers; Microsoft, Novell and SCO for operating systems and software solutions; Toshiba Corp. for business automation equipment; SAP AG for specialist ERP solutions; and Oracle, Sybase and Informix for RDBMS platform, EMC, Veritas for storage solutions. The aim is to straddle the entire landscape of information enabling technology far more comprehensively, effectively and competitively. Indeed, a vision to create enterprises of tomorrow.

OUTLINE OF HCL divisions

7

The aim of the project, “Business Opportunity Generation” is:

◙ To form alliances with the institutions so as to minimize the Skill Gap

which the IT Industry is currently facing.

◙To figure out the training and development needs of IT, Non IT and

Government Organizations and cater to those needs.

◙ To establish HCL CDC as an organization which provides Corporate

Training to corporate.

HCL Enterprise is a $ 4.8 billion (Rs. 19,215crore) leading Global

Technology and IT enterprise that comprises two companies listed in India -

HCL Technologies & HCL Infosystems. The TIME magazine has referred to

HCL as an "intellectual clean room where its employees could imagine

endless possibilities". The fact is, over the last thirty years that HCL has been

operational; the company has stood by its values and core philosophy.

HCL Technologies HCL Infosystems

HCL CDC

8

Fueled by the entrepreneurial zeal of its founders, HCL developed the first

indigenous micro-computer in 1978, at the same time as Apple. Since then,

HCL has had a 3 decade rich history of inventions and innovations.

The three-decade-old enterprise, founded in 1976, is one of India's original IT

garage start-ups. Its range of offerings spans Product Engineering, Custom &

Package Applications, BPO, IT Infrastructure Services, IT Hardware,

Systems Integration, and distribution of ICT products. The HCL team

comprises approximately 53,700 professionals of diverse nationalities, who

operate from 18 countries including 360 points of presence in India. HCL has

global partnerships with several leading Fortune 1000 firms, including

leading IT and Technology firms.

HCL Infosystems' portfolio of products covers the entire spectrum of the

information technology needs of its customers. By virtue of the immense

diversity of markets and customers that it addresses, HCL Infosystems'

products offerings include everything from high end enterprise level servers

for mission critical applications to multimedia home computers. HCL is also

known for the manufacturing of Desktops and Laptops. HCL's computer

hardware manufacturing plants include four facilities, two at Pondicherry,

one at Chennai & one at Uttarakhand.

HCL Infosystems has alliances with global technology leaders like Intel,

AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, VIDIA,

SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer

Associates, RedHat, Infocus, Duplo, Samsung and Novell.

9

HCL Infosystems has long standing relationships with world technology

leader, SUN for enterprise computing solutions, Intel and AMD for PCs &

PC Servers; Microsoft, Novell and SCO for operating systems and software

solutions; Toshiba Corp. for business automation equipment; SAP AG for

specialist ERP solutions; and Oracle, Sybase and Informix for RDBMS

platform, EMC, Veritas for storage solutions. These alliances on one hand

give HCL access to best technology & products as well as enhance its

understanding of the latest in technology. On the other hand they enhance

HCL’s product portfolio, and enable HCL to be one stop shop for our

customers.

As the fountainhead of the most significant pursuit of human mind, HCL

believes, only a leader can transform you into a leader. HCL CDC, a division

of HCL Infosystems is an initiative that enables individuals to benefit from

HCL expertise in the space and become Industry ready IT professionals. HCL

Career Development Centre is the latest entrant in the Indian IT training

industry with world-class facilities, specialist faculty, widest range of courses

covering entire IT learning space and technologies.

Company Profile

10

HCL enterprise

HCL Enterprise is a leading Global Technology and IT enterprise

that comprises two companies listed in India - HCL Technologies &

HCL Infosystem. The 3-decade-old enterprise, founded in 1976, is one of

India’s original IT garage start-ups. Its range of offerings span Product

Engineering, Technology and Application Services, BPO, Infrastructure

Services, IT Hardware, Systems Integration, and distribution of ICT

products. The HCL team comprises approximately 51,000 professionals of

diverse nationalities, who operate from 18 countries including 300 points of

presence in India. HCL has global partnerships with several leading Fortune

1000 firms, including leading IT and Technology firms.

HCL Technologies

HCL Technologies is one of India’s leading global IT Services

companies, providing software led IT solutions, remote infrastructure

management services and BPO. The company leverages an extensive global

offshore infrastructure and its global network of offices in 16 countries to

deliver solutions across select verticals including Financial Services, Retail

& Consumer, Life Sciences Aerospace, Automotive, Semiconductors,

Telecom and MPE (Media Publishing & Entertainment). For the quarter

ending 31st December 2006, HCL Technologies, along with its subsidiaries

had revenue (TTM) of US $ 1.155 billion (Rs. 5220 crore) and employed

38,317 professionals.

11

HCL Infosystems

HCL Infosystem offers value-added services in key areas such as system

integration, networking consultancy and a wide range of support services.

HCL Infosystem manufacturing facilities are ISO 9001 - 2000 & ISO 14001

certified and adhere to stringent quality standards and global processes It is

rated among the leading players in all the segments, comprising domestic IT

products, solutions and related services, including PCs, servers, networking

products, imaging & communication products. HCL Infosystem owns the

brand of indigenously developed and manufactured, most popular PC -

'Ezeebee', 'Busybee' 'Beanstalk' and 'Infiniti' - and its robust manufacturing

facilities.

HCL Infosystem has long standing relationships with world technology

leaders such as SUN for enterprise computing solutions, Intel and AMD for

PCs & PC Servers; Microsoft, Novell and SCO for operating systems and

software solutions; Toshiba Corp. for business automation equipment; SAP

AG for specialist ERP solutions; and Oracle, Sybase and Informix for

RDBMS platform, EMC, VERITAS for storage solutions.

HCL CDC(Carrier Development Center)

“An initiative taken by the HCL to bridge the gap between the academics and

the industry.”

12

Vision Statement- To create industry ready I.T professional.

Mission Statement- To provide world class information technology solutions

and services in order to enable our customers to serve their customers better.

With a Global vision and mission to develop World-class, quality IT

professionals to meet this ever expanding requirement of industry, HCL has

launched HCL-Career Development Centre.

HCL-Career Development Centre from HCL is India’s first world class

Hardware, Networking & IT Security training brand which has fused its

mammoth 30 years PC Manufacturing & information enabling experience

into its training technology. As the fountainhead of the most significant

pursuit of human mind (IT), HCL strongly believes, "Only a Leader can

transform you into a Leader". HCL CDC is a formalization of this experience

and credo which has been perfected over three decades.

It is an initiative that enables aspiring individuals to benefit from HCL's

longstanding expertise in the space and become Industry ready IT

professionals. The Teaching faculties at HCL-CDC are just not only with the

best global certification and strong teaching experience but with years of

work experience in HCL’s or organization of similar repute in fields related

to PC production, system integration and Networking Services. HCL strongly

believes that only through maximum practical, imbibed with real-time-

application, incorporated into its training methods can a World-class

professional be produced. And this is how the actual pool of skilled

manpower in the field of software, hardware and networking be created.

13

HCL Career Development Centre - A PROFILE

HCL CDC - 3 way approach

Group Profile: HCL- Career Development Centre is the IT training

division of 15,000 crores HCL Infosystems, India's premier information

enabling company. Leveraging its 30 years of expertise in total technology

solutions, HCL Infosystems offers value-added services in key areas such as

system integration, networking consultancy and a wide range of support

services. It is rated among the leading players in all the segments, comprising

domestic IT products, solutions and related services, including PCs, servers,

networking products, imaging & communication products.

HCL Infosystems manufacturing facilities are ISO 9001 - 2000 & ISO 14001

certified and adhere to stringent quality standards and global processes. With

the largest installed PC base in the country, HCL Infosystems owns the brand

Individual LearningInitiative

Enterprise LearningInitiative

Institutional LearningInitiative

HCL CDC

Company Owned-6Franchisee - 34Presence in N-E-W-S

100 to come across India

IT/ ITES Cos.Manufacturing Cos.Service Cos.PSUs/ Defence

Research Est/ Govt. sector

Polytechnic/ ITIsEngg. CollegesArts/ Science

Colleges

14

of indigenously developed and manufactured, most popular PC - 'Ezeebee',

'Busybee' 'Beanstalk' and 'Infiniti' - and its robust manufacturing facilities;

HCL Infosystems aims to further leverage its dominance in the PC market. It

has been consistently rated as Top player in PC industry by IDC . A strong

dominance also prevails in verticals like Finance, Government, and

Education & Research. The Channel Business of HCL Infosystems has an

extensive network of over 2500+ resellers across 300 locations. It has

actively promoted the penetration of PCs and Laptops in the home and the

small office/home office (SOHO) segments.

HCL takes students to the core of IT fundamentals and the most advanced

cutting problems. Its course modules are structured to give the students the

best of both worlds, academics and hands-on. HCL CDC career program

equips the students to meet emerging industry challenges with finesse and

ease. Opportunities to grow with HCL CDC are limitless. With top HCL

CDC professionals as trainers, customised career programs, hands on

experience, state of art infrastructure and world class training program the

career graph of an individual is bound to follow a steep rise. Whether a

person is a beginner or a working professional, HCL CDC can make a

difference to his learning curve and thereby to his earning curve.

HCL CDC has also initiated providing IT Training to the employees of

different companies, the companies can be from any sector like IT company,

PSUs, Banks, Manufacturing companies etc. It has provided training to

Indian Air Force, HP, ONGC and many other big companies. The training is

imparted in Technologies, Software Packages, Hardware, Networking and

many other IT initiatives. Being an IT Leader, HCL realizes the Skill Gap

15

that is between the academic curriculum of our colleges and the requirements

of IT Industry. HCL has ventured into an education and training wing like

Career Development Centre to bridge up this gap. HCL CDC has targeted

some colleges and is trying for INSTITUTIONAL ALLIANCES with them,

so that its association with the college becomes profitable for the college,

students and HCL too. CDC has specially made its IT Foundation Program

keeping in view the requirements in the IT Industry and this program is being

offered to the students of the institutes which are allied with HCL.

Facilities provided by HCL CDC:

Infrastructure:

HCL CDC offers a bustling, vibrant and convenient environment to the

student community of the institute. The infrastructure provided is truly world

class.

Trainers and Operations Managers: All HCL Staff Members – Highly

Qualified and Experienced Professionals

Training capacity – Can Train 50,000 Candidates in a Year

Training Infrastructure – State of The Art -Class Rooms , Labs equipped with

Latest Technology Computers, Servers, Switches, Routers, OS and

Application and Development Softwares.

Each Training is divided into Modules

16

- Performance in Quiz / Live Project / final Examination determine the

success of the student

Confidential

Chenn ai

T richyC oim b atore

Hyderab ad

Bangalore

Bhuban esw ar

K olkata

Guw ahati

Mum baiPune Nagpur

Bh opalAhm edab ad

Jaip ur PatnaKanpur

Chand igarh

N oid a

Ran chi

H CL CDC Centres– 40

Plan to have 100 by June 2008

Franch isee Cen tres= 34

Direct Cen tres= 6

PAN I ndia Footprint

CDC Network :

1. Company Owned Centres : 6 ( See India Map in Previous Slide) – Noida, Kolkata,Hyderabad, Bangalore, Pune, Ahmedabad

2. Franchisee Centres: 34 ( Operational ) - Spread Across major Cities in the country ( See India Map in Previous Slide )

3. Franchisee Centres : 60 ( Additional To come up by 2008) - Across the Country

17

4. Plans to Go Overseas also – Malaysia / South Africa / China etc

Confidential

Business Alliances…

Product Profile The basic product offered here were various training courses and programs which are offered by HCL CDC. Courses on offer are:

I. HCL Certified Network Professional

II. HCL Certified Software Professional

III. HCL Certified Hardware Professional

IV. HCL Customize module Courses

18

COURSE DETAILS DURATIONModule -1 Basic Hardware & Networking 100 hrs

1 Introduction to Basic Electronics 2 Number Systems 3 Computer Architecture

4PC Assembling and Dissassembling

5PC Maintenance and Trouble Shooting

6Peripheral Devices and Trouble Shooting

7 PC Communication 8 PC Operating System 9 Basics of Networking

Module -2 Advance Networking 80 Hrs

1 Basics of Networking

2Network Architecture and Technology

3 Network Operating Systems

4Network Support and Implementation

5 Wireless Technology Module-3 Server 80 Hrs

1 Server Technology 2 Server Operating System 3 Server Administration 4 Server Troubleshooting 5 Disaster Recovery

Module-4 Security 50 Hrs

1 Introduction to Security 2 Security Techniques 3 Security Infrastructure 4 Protocols / Topologies 5 Infrastructure Management

19

Module-5 CCNA 50 Hrs

1640-821--Introduction to CISCO Networking Technologies

2640-811--Interconnecting CISCO Networking Devices

Module-6 MCSE 150 Hrs

NETWORKING SYSTEMS-CORE EXAMS

1

070-290--managing and Maintaining a Microsoft Windows Server 2003 environment

2

070-291—Implementing , Managing and Maintaining a Microsoft Windows Server 2003 Network Infrastruture

3

070-293--Planning and Maintaining a Microsoft Windows Server 2003 Network Infrastruture

4

070-294--Planning, Implementing and Maintaining a Microsoft Windows Server 2003 Active Directory Infrastructure

5 CLIENT OPERATING SYSTEMS-

070-270--Installing, Configuring, and Administering Microsoft Windows XP Professional

6 DESIGN

070-297--Designing a Microsoft Windows Server 2003 Active Directory and Network Infrastructure

7 ELECTIVE EXAM

070-298--Designing Security for a Microsoft Windows Server 2003 Network

MODULE -7 RHCE 100 Hrs

20

RH-033-Red Hat Linux Essentials

RH-133-Red Hat Linux System Administration

RH-253-Red Hat Linux Network and Security

MODULE -8 NOTEBOOKS 100 hrs Introduction to Notebooks Design and Architecture Notebook technology Diagnostics and Trouble shooting Wireless technology

Activities and Analysis

21

SWOT ANALYSIS OF HCL CDC

STRENGTHS:

• Strong brand image of HCL Technologies and HCL

Infosystems Ltd also lends some advantage to HCL CDC.

• Innovation, latest technology and advanced training facilities at

HCL CDC gives it an edge over its competitors.

• Fee structure of average training programme per person is least

among all competitors in this segment in east region.

WEAKNESSES:

• Late entrance in EAST market. It entered in april 2007 whereas

some competitors are present since 1990s.

22

• More focus on lead generation rather than retaining existing

customer base.

OPPORTUNITIES:

• Tremendous opportunity as there is huge gap in skilled

professionals required and present talent pool available.

• In PROMETRIC™ division ample opportunity as many

professionals goes for these certifications.

THREATS:

• Less awareness about HCL CDC in eastern market.

• Tough competition from existing brands in market.

23

ACTIVITIES

The project was divided into various assignments which included

Institutional Alliances, Retail account, PROMETRIC account etc but the

target segments basically were Corporate Companies and Educational

Institutions like Engineering Colleges, Graduation Colleges.

I. INSTITUTIONAL ALLIANCES:

This account was mainly dealing in the project which includes getting allied

with the colleges and starting IT courses which are currently in demand, to

the students of the institutes. Arrangements for the conducting of the

workshops and seminars to introduce the students to IT Industry and to make

them ready for this industry once they graduate from their colleges are also

included. Events like workshops, seminars have to be properly managed in

24

accordance with the requirements of the Institute as well as with the

organization’s goal of generating business. Interacting individually with the

students, counseling them about the current IT trends and help them realize

the Skill Gap that is present between the regular academics and the industry

need. Under this institutional alliance also there were two sub accounts which

were:-

1. CTIL (Convergent Technology Innovation Lab).

2. Summer Internship programs.

1. CONVERGENT TECHNOLOGY INNOVATIVE LAB

Convergence Technology Innovation Lab is an initiative from HCL Academy

jointly with HCL Research & Development Team to provide experiential

training programs in Convergence of Telecom and Information Technology.

This initiative aims to train students and create a new generation of

Information & Communication Technology Innovators in India. Technology

professionals with degrees in engineering or business with interest in

Information and Communication Technology and eagerness to learn new

technologies in the early stage of develo0mnet are encouraged to undergo

this program. Now, get trained on technology that will transform the way of

doing business and intelligently enhances productivity and accelerates the

speed of business.

We invite institutions to establish a HCL Academy Convergence Technology

Lab by partnering with HCL Infosystems Limited, one of the leading

25

companies in the field of IT, to enhance knowledge and develop the skills of

your students to make them industry ready professionals.

Convergence Technology Innovation Lab provides hands on experience,

simulated real life situations and live projects to your students.

Following are the deliverables we expect from the institution and also

entailed are the HCL CDC deliverables:

HCL Deliverables

• The institute would be Granted Accreditation of HCL Academy for a

period of one year.

• Setting up Convergence Technology Innovation Lab in the institution

comprising Convergence Technology (VOIP, IPBX, Router, VPN,

Firewall, Gateway Anti Virus , WIFI AP, QOS, NAC, AAA, File and

Print Server, Hosting Server, Mail Server, Storage and Collaboration

Services) at free of cost.

• Training (Free of Cost ) for 2 members of the Institution’s Academia at

HCL Training facilities at Noida / Hyderabad for a period of 2 days.

The cost of Boarding and Lodging arrangements will be borne by the

Institution.

• Programs for institution’s students at different levels –

26

oBasic Level – Level 1 Duration 40 Hrs Rs 2500/-

o Inter Level – Level 2 Duration 80 Hrs Rs 7000/-

oAdvanced Level – Level 3 Duration 80 Hrs Rs 9500/-

• Selected students of the institution would be provided a HCL Smart

Card which will carry privileges like Technical workshops, Seminars

conducted by HCL Academy nationally.

• Students Enrolled for Intermediate (L2) and Advance Level ( L3)

training programs will be provided with a Softcopy of the

courseware.

• Placement Assistance would be available to the students enrolled for

Advance Level training program. And to be eligible for Placement

Assistance a student needs to have at least 95% attendance and a

score of minimum of 70% in the tests conducted by HCL as a part of

this program. All those students who qualify for placement assistance

program as per the above qualifying norms, HCL would help

facilitate at HCL or any other organization and holds no guarantee

for the placement. The role of HCL is restricted to only placement

assistance and no guarantee what so ever.

Institution Deliverable

27

• Adequate infrastructure for

a. Deploying HCL CTI Labs like Server room, Air-condition,

Electricity ,UPS , Internet Connection etc.

b. Conducting the programs in the INSTITUTION for the students

registering in the Training programs

• Details of two Academic members of the institution who would be

undergoing training at our facilities.

• A coordinator would be appointed by the institution from its staff for

the purpose of administration.

• A non-refundable License Fee of Rupees Four Lacs ( Plus Service

Tax ) for the period of one year to be paid to HCL Infosystems

Limited, Kolkata.

• A minimum of 100 students comprising two batches will be provided

by the Institution for each Level of training. Students will be

admitted on the basis of their Academic record and a written test. The

application form for this purpose will be made available with the

INSTITUTION Coordinator

• INSTITUTION will also make necessary boarding and lodging

arrangements for HCL Trainers, either at the campus or somewhere

nearby. The cost of the same will be borne by the INSTITUTION.

28

Following are the list of colleges of West Bengal where above activities

carried out :-

College Contact no. contact personBirbhum Institute of Engineering & Technology,Birbhum,West Bengal

9434220644 DIR: Dr. A.Das Gupta

Aryabhatta Institute of engg and mngmnt

0343-2526415

Abhijeet Das(TPO):9831944393 , Deepak(Tpo): 9830838733

Bharat Technology( offer BCA)

033-27094430,26610736,9831633144

principal:S.Pchakrobarty Fauculty: Arun chaterjee- 9830111348

Seacom Engineering College 033-2679 0482/83 Mr .AS Chowdhary

Haldia Institute of Technology

03224-252900 / 252800 / 253062 principal :9434042451

madan mohan baag , TPO: Arup Mazumder - 9830237364

Dumkal Institute of Engg. & Technology

: (03481) 230033/231189/230040

9830496157 (ak mandal …TPO), registrar : 9434441965 ..B .Hussain

RCC Institute of Information Technology : (033) 2216-1463 / 1400

Mr Amal k rai chowdhary :9830530360

Advanced Institute of Modern Management & Technology Ph : (033) 2594-7772

Ranjoy Sambui (adm officer) 9831815811

29

Shillong Engineering Management College 0361-2897030

Principal : Dr. PK Bordoloi 0361-2897070 Director- C.M Jha 9831564534

Girijananda chowdhury institute 9954023413

Secretary : Bijaynanda Chowdhury Sujata :9435012501

2. SUMMER TRAINING PROGRAMS

Under this account various colleges were approached so that summer

internship programs in different modules could be provided to interested

students. For this purpose various seminars and presentations were made

to the students as well as faculty staff members. Apart from this

information desks were put on in these colleges so that various queries

could be taken care of. For the purpose of training mainly colleges in

West Bengol were considered due to the fact that people from different

were reluctant to come in other state and stay for few weeks during

training period.

CORPORATE SECTOR

I. BUSINESS OPPORTUNITIES IN TERMS OF CORPORATE

TRAINING FOR COMPANIES:

The prospective customers in terms of companies are recognized by

getting in contact with them, identifying their training needs and then

30

catering to their IT requirements through Corporate Training. This is initiated

in several ways like –

1.Choosing the companies first :

Selecting the IT & non IT companies who may look forward for

training of their employees to train them in required technologies. This

information is gathered through various sources like internet, past records etc.

2. Making “Cold Calls” to selected companies: Making calls to the

respective companies to know about their different training requirements.

3. Once a dialog has been established and the company stands as a customer

to us, the need is of regular Follow ups and it becomes very important in the

case of software companies because suddenly a new project comes in their

pipeline and the technology is new for the employees. This is the time when

they start looking for options to outsource this training.

4. Training Proposal Submission.

5. Negotiation and Submission of Order Price

To derive value from our interaction with the HR managers of

different companies, we thought that it would be profitable for HCL if we can

analyse and come up with top three IT training requirement for IT as well as

Non IT companies. Our team visited many companies to search for the

opportunities for creating business. The companies belonged to different

sectors like IT/ITES Sector, Retail, Banking and other financial services,

31

Manufacturing, Telecom , PSUs etc placed in Kolkata like Tata Steel,

Crompton Greaves, ONGC, LIC, SAIL etc.

Finally we decided to conclude on the following points after our interaction

with various companies:

1. IT Training Requirement for the companies

2. Training Calendar followed by the companies

3. Number of Employees participating in the training and the factors on

which this depends

4. Competitors which are also targeting Corporate Training

5. Why the companies should chose HCL to satisfy their training need?

6. To know about different technologies in which training requirements

may erupt in those companies.

32

IT Training Requirement:.

After short listing the companies, our next step is to conclude the top three IT

Training modules which are required in these companies. This would be

beneficial for HCL CDC so that it can modify the modules and can also

sharpen the skills of the trainer in these modules. The companies can be

treated as a sample and then the conclusion derived can be superimposed on

all of the companies in India belonging to different sectors to broaden the

idea of IT Training and IT literacy levels. As already mentioned the sample

consists of two different segments as follows:

1. IT Organizations: For getting the detail about the IT modules on

which HCL CDC should work on to hone its skills so that the

frequency with which they are in demand could be satisfied by us, we

interacted with HR managers, IT managers of these companies.

Interaction with them helped us to segregate IT modules according to

the priorities given by the companies.

Others include training on Windows Vista, SAP, CRM etc.Since most of

the IT companies work on .NET & SQL Server 2005, so HCL should focus

on giving more stress on enhancing the skills of our trainers in these

technologies.

2. Non IT Companies: As mentioned in the previous page, this

segment comprises of the companies belonging to different sectors

like Retail, Banking and other financial services, Manufacturing,

Telecom , PSUs etc placed in Kolkata. Information was collected

following same path as done for IT organizations. As the work

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culture is different from IT sector, so we came to know that

companies do not need high end technologies for training of the

employees. This resulted in different set of IT modules required by

these companies.

Enlisted corporates were researched to know different training requirements which may erupt in them.

SNo Organization Name Technologies Covered

1 HCL Comnet OS,Ms Office and Lotus Notes2 AFNET Networking,Cisco MPLS

Network/Voice/Messaging3 Prefiti Win-Xp4 Khadi Gram Udyog Advanced Excel5 CSC Softskill6 Hindalco Dot Net7 ONGC Ms Office8 Landmark Ms Access9 Honeywell CCNA10 TCS PL SQL11 Matrix Business Machines Pvt

LtdMCSE/CCNA/RHCE

12 Systemic India Oracle Data warehousing13 ESI14 NSE InfoTech Pvt Ltd Oracle/.Net15 Clariant SAP16 HDFC Standard Life

InsuranceOpen Office

17 L & T Mainframes18 I-Flex Software Techniques19 Chief Engineer(Air Forc.e)20 BEML Office 200321 Tata Tele Services Ms Excel

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22 Ranal Engineering Services Java23 Dhruv Infotech Ms Project24 BHEL Facility Lease,Ms Office25 BEL26 Orchesys27 Jataayu Software Advanced Excel28 Excel Open House Program Advanced Excel29 NIT Trichy Redhat30 Mansa Networking31 UT Star Broad Band

Gateway(BNG,Dslam,RPR,Ping)32 NIB Cisco MPLS Network33 BMC Solaris Admin34 Binani HP UX Administration35 MSPI Solaris Administration36 Rane Solaris Administration37 CWC Windows Server Administration38 Sriram Chit Funds Linux Administration39 CDM Linux Administration40 OICL Datacentre,Solaris Administration

and Storage41 Andhra Bank Sun Servers,Solaris

Adminstration

RETAIL SECTOR :-

Our primary objective in retail business was to interact with the

prospective candidates and students individually so as to give them the basic

information about different IT related training programs and courses like

hardware , software and networking and try to convince them about the

HCL advantages , edge over other competitors which HCL CDC will offer.

As a result we also came to know about the awareness level among the

people about HCL CDC and their perception about the same.

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For this purpose we visited various general and technical colleges in and

around Kolkata. The list of the all the colleges where we visited are given

as follows:

• Ashutosh college

• Bidhan college

• Rishra college

• Monindra Chandra college

• Sanskrit college

• St paul college

• City college

• Calcutta university

• Bhairav ganguly college

• Moti jhil college

• RBC college

• Jaipuria college

• Advanced college of technology

• Narsimbha Dutta college

• Science college

• Womens college

• Lal baba college

• Dinbandhu college

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COMPETITORS’ ANALYSIS

The product that we got involved for doing our competitor analysis was

quality IT education launched by HCL Infosystems’ Education wing known

as HCL-CDC.

Courses on offer:

V. HCL Certified Network Professional

VI. HCL Certified Software Professional

VII. HCL Certified Hardware Professional

VIII. HCL Customize module Courses

For the first couple of days our main objective was to visit the centres

of those institutes who provide the similar kind of training, courses,

infrastructure, faculties, and etc.We under the guidance of our

Company Guide Mr.Raju Ghosh visited the following centres:

NIIT

SQL STAR

Indian Institute of Hardware Technology ( IIHT )

BRAINWARE

INFOUNIV

TECHNOLAB

CMC.LTD.

We visited the above mentioned centres of the institutes as students,

met their counselors faculties and obtained all the necessary

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information about their course curriculum, course structure, fees,

infrastructure, certification etc.

INDIAN INSTITUTE OF HARDWARE & TECHNOLOGY (IIHT):

Surveyed: Eastern Regional Head Office at 59, Chowrhighee.

Communicated with: Counselor and Faculty

FINDINGS

• Sub Division: Sintheemore.

• All other centers in Kolkata are franchisees.

• Wide reach with centers at Salt lake, Jadavpur and many other places

• Combined classrooms and labs

• 12 classrooms with an average of 6 computers

• Total number of faculties are 44

• Average students in class are around 10.

• Timings- 7am to 9pm (weekdays) and 10am to 5.30pm (week ends)

• Normal batch (2 hrs a day) and on weekends (4 hrs a day)

• Faculties were mostly Microsoft certified professionals

• Direct Admission

• Class 12 onwards can apply for most of the courses

• Eligibility for MCSE/RHCE/G-NET PRO/ACNP – Graduate

• 100 % Placement

COURSE STRUCTURE

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NAME FESS DURATIONA + 11500 + TAX 5 MONTHSNETWORK + 9750 + TAX 2 MONTHSSUN SOLARIS 15500 + TAX 2 MONTHSRHCE 12000 + TAX 2 MONTHSMCSE 2003 18500 + TAX 4 MONTHSCCNA 12975 + TAX 1.5 MONTHSACNP 28000 + TAX 9 MONTHSG-NET PRO 35000 + TAX 9 MONTHSPC + NETWORK 41000 + TAX 14 MONTHS

SPECIAL OFFERS

• Crash Course possible (minimum 5 students).

• Registration can be done with Rs. 561.

• Discounts available of around Rs. 3000.

BRAINWARE:

Surveyed: franchise at Camac Street

Communicated with: Counselor and Placement Coordinator

FINDINGS

• All other centers in Kolkata are franchisees

• Well equipped lab with modern facilities

• Tailor-made short courses with average of 10,000 fees

• Well equipped library and cafeteria

• 100% placement for system architect + and specialist+

• Placement assured for module courses

• personality development program

• duration for the modular courses are of 3-5 months

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• Certified Globally and by Jadavpur University.

• 24/7 approach to business continuity management.

• Setting higher standard in research and development.

• DOEACC accredited courses.

• Wide range of career oriented courses.

• 16yrs of experience in training over 35000 FA students.

• Special classes conducted by CAs, AICWAs and MBAs

TECHNOLAB

Surveyed: Main office at ChowringheeCommunicated with Counselor

FINDINGS

• At least 12 computers per lab• Student: pc ratio is 1:1.• At least 12 students per class.• Well equipped library.• Direct Admission• Study materials of providing the latest syllabus

COURSE STRUCTURE

NAME FESS DURATIONYMHT 16300 3 MONTHSEHT 16300 3 MONTHSFCNE 16300 1 MONTHCCNA 16300 2 MONTHSMCSE 17500 6.5 MONTHSCCNPMCSA 12000 4.5 MONTHS

INFOUNIV

Surveyed: Main office at Chowringhee

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Communicated with Counselor

FINDINGS

• Two centers in Kolkata (head office and opposite Lake Stadium)

• Well equipped 3 labs with modern facilities.

• At least 5-10 students per class.

• At least 10 computers per lab

• 8 Certified and experienced faculty members

• Well equipped library.

• Follows ISO-9001:2000 standards

• personality development program

• Direct Admission

• Highest number of students passing International vendor programs are

from this institute (internal source)

COURSE STRUCTURE

NAME FESS DURATIONMCSE 16386 3 MONTHSCCNA 13000 + TAX 1.5 MONTHSRHCT/RHCE 15000 + TAX 3 MONTHSMCDBA 13000 3 MONTHSCCNP 30000 5 MONTHS

C.M.C. LTD.

Surveyed: Eastern Regional Head Office at Rippon Street

Communicated with: Counselor and Faculty

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• 2 courses- a) job guarantee and b) without job guarantee

• Duration of course- 1 year

• Only fulltime courses available

• Monday to Friday- 10 am to 5-30 pm

• Eligibility- Graduate in any discipline

• Faculties trained from C.M.C. Ltd.

• Labs Contained around 25 computers

• Admission by aptitude test

• Faculty- 3 regular, rest floating

COURSES OFFERED

1. PGDHNT- (6 MONTHS CLASS AND LAB + 6 MONTHS

LIFE PROJECT)

FEES- 42000 + TAX (6 INSTALMENTS)

2. IT INFRASTRUCTURE MANAGEMENT COURSE

(2 MONTHS CLASSROOM + 4 MONTHS ON THE JOB

TRAINING + 6 MONTHS REAL TIME JOB)

FEES- 56120 (2 INSTALLMENTS)

NOTE- Minimum stipend of Rs. 2500 will be given during the 4

months on the job training.

COMPARISON BETWEEN HCL-CDC AND THE REST

HCL-CDC

CMC IIHT T’LAB INFOUNIV

BRAINWA

RE10000 SQ FT YES NO NO NO NO NO

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INDUSTRY YES NO NO YES NO NOINDUSTRY FACULTY YES YES NO YES NO NO

JOB GUARANTEE/PLACEM

ENT ASSISTANCE

YES YES YES YES YES YES

HARDWARE / SOFTWARE

YES YES NO NO NO YES

ANTISTATIC LABS YES NO NO NO NO NOBRANCHES IN

KOLKATANO YES YES YES YES YES

INTEREST CHARGE ON INSTALLMENTS

YES NO NO NO N/a N/a

INSTANT UPDATION OF ENROLLED

COURSE

YES NO NO NO NO NO

FEES > 50000 YES YES NO NO NO NO

The HCL Edge:

• HCL-CDC is the biggest in terms of Infrastructure as it has a carpet

area of more than 10000 square feet at 50 Chowringhee Road, Kolkata.

• Compared to its competitors HCL-CDC is an Industry instead of a

training institute. Its presence in the IT Industry for over 31 years helps

HCL-CDC to stamp its authority right away.

• A minimum of 5 interviews for each student will be organized by

HCL-CDC. It doesn’t believe in saying something like a job guarantee

since getting a job is directly proportional to the capability of the

student as well.

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• In HCL-CDC, the first glimpse of an Industry giving training is

clearly visible in the form of Antistatic Labs ( clearly looking at the

safety issues of the students) and the very latest Routers ( speaking of

the latest technologies from HCL Infosystems).

• HCL-CDC promises that during the tenure of a course if there is a

technology change in the industry, it will be included in that very

course.

Conclusion

HCL CDC is at its nascent stage of development, so even if the family

brand HCL is known in the consumers mind then too the Career

development centre is not known by many people and people are skeptical

about adopting and trying it. Reasons being a large number of competitors

are present in the market they know consumers needs and preferences and

they know about the current trends present in the market.

HCL has got very excellent infrastructure and has got all the Oracle, Java,

Microsoft original books and softwares. It has got excellent and experienced

trainers who provide practical training and knowledge so that to create

industry ready workforce who can join the IT companies.

Various products and training programs are very cheap as compared to

products available at the market and it has added feature of free

complementary training and 20 % discount on the online exam provided by

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Venders and people undergoing training would be given certificate of

training from venders like Microsoft, Red Hat, Oracle etc.

HCL CDC has its large number of temporary workforce and they keep

on changing from month to month thus it is good if there are permanent

employees who could do the survey ,collect data and arrange meetings

with the human resource manager so that long term relationship could be

maintained with them.

Limitations

1. Geographical location: This was important factor, as all the

companies do not have their corporate head offices situated in Kolkata

itself. Decisions regarding the training are taken by Head Departments,

so the local offices could not take the ownership regarding proposals.

Secondly, HCL is not having any centre at Salt Lake so many I.T

employees are not willing to come at Chowringhee for Prometric test

so far away.

2. Communication: At the time of counseling of the students of

Colleges across West Bengal, many of the students were not

conversant with English or Hindi. It created a new hurdle to convey the

proper message in Bengali for us being a new learner of this language.

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3. Lack of Awareness: Though It has well known mother brand

attached to it, yet the places where it is introduced as Career

Development Center like Institutes it creates difficulty in creating

handsome business out of such alliances. Also students do not want to

take risk regarding their future. They feel reluctant in taking the

decisions regarding opting the courses from the newly developed

educational wing.

4. Convey Delivery Gap: This is to indicate the gap that is created at the

time of telephonic discussions. Sometimes it is seen that the content

get mislead due to absence of physical interaction with the concerned

persons. A minor misunderstanding distorts the whole idea of the goal.

5. Time constraint: The timing of entering into colleges for Institutional

Alliances was inappropriate since at that time all the students were

engaged either with their exams and many colleges were having there

vacations.

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Recommendations

1. Arrange the PROMETRIC™ Test center near the corporate offices of

various companies because the employees are having a scarcity of time to

come so far away at the regional center to give the test of short duration .

2. HCL should spend more funds on promoting Career Development

Centre and advertising about the products in television, magazines,

OOH(Out Of Home) advertising to spread awareness about it.

3. Various Scholarships and discount offer should be offered to the

prospective students from time to time.

4. In PROMETRIC™ the company should try to provide training at the right

time keeping in mind the urgency of the need of the companies, so that the

image of the companies remain same and would not be diluted by not

providing or arranging for trainer as and when required.

5. The company needs to increase its work force in order to bring stability in

the organization.

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Bibliography

www.hcl.in

www.hclinfosystems.in

www.hclcdc.in

Proposals for different activities of HCL CDC

HCL’s Corporate Profile.

1. HCL’s Retail Profile

2. Wikipedia

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