DorelHomeFurnishings
NormanBraunstein President,DorelHomeFurnishings
Ourvision:Tobetheproduct,innovation,andvolumemarketleadersinthesupplyofHomeFurnishingstothemajorNorthAmericanretailers
Fiveindividualbusinessunits Greatproductdiversity Currentlytakeadvantageofsharedservicestoreducecostand
increaseefficiencywithinIT,SG&A,supplychainanddistribution
2
Todaysagenda
Overviewofthefurnitureindustryy DorelHomeFurnishingsDivisions
CoscoHomeandOfficeA i d Ameriwood
Altra DHP DorelAsia
ECommerceC l i Conclusion
$
3
Note:amountsareinUS$
OverviewofUSFurnitureMarket
Aft t f d li th US f it k t 4% i 2010 d Aftertwoyearsofdecline,theUSfurnituremarketgrew4%in2010and2.4%in2011.
Furniture demand is strongly tied to new home and home sale increases.Furnituredemandisstronglytiedtonewhomeandhomesaleincreases.BothofthesedatapointshavebeenfairlystagnantintheUS.,butarenowshowingsignsofimprovement.
Upholsteryisexpectedtobethefastestgrowingsegmentashomeownersinvestintheirhomes.Bedroomisthelargestsegment.
Furniture stores continue to be the largest sales channel however non Furniturestorescontinuetobethelargestsaleschannel,howevernontraditionalchannelssuchasInternetandmassmerchantsaregrowingatamuchfasterrate.
Walmart,includingSamsClub,isUSslargestfurnitureretailer.
Ashley(furniturestore),Walmart (massmerchant)andIKEA(specialty)arethethreelargestretailersoffurniture.
4
$ValueofUSHomeFurnitureSales
Afteradeclinein2008and2009thefurnituremarkethasshowngrowthin2010and2011.Furnitureisexpectedtogrowby18%from2011to2016.
$80.0$90.0$100.0
y
($billions)
$30 0$40.0$50.0$60.0$70.0$80.0
ReasonsforIndustryGrowth ImprovedhousingmarketLifestyle changes
$0.0$10.0$20.0$30.0 Lifestylechanges
HispanicpurchasingpowerReplacementofwornitems
Source:MintelIntl.Group,October2011&August2012
5
Wheredopeoplebuyfurniture?
70 20042007
DorelHFsalesviaInternetpresentsabigopportunity
DorelwellpositionedTotakeadvantagein
40
50
60e
n
t
2007
2011thesethreecategories
20
30
P
e
r
c
e
0
10
Internet Furniture Mass Home* Club Departmenttstore
Basedonasurveyof1000peoplewhohaveboughtfurnitureinthelastyear *Nodatafor2004
Source:MintelIntl.Group,October2011
6
USDistributionofRetailFurniturePeople are buying furniture outside of the traditional channelsPeoplearebuyingfurnitureoutsideofthetraditionalchannels
$20
$30
$40
$50
20082009
(inbillions)
$0
$10
$20
FurnitureStores MassMerc. AllOther*
20102011
* AllotherincludesInternet,catalogue,officesuperstores,homecentersandspecialtystores
Source:MintelIntl.Group,October2011
7
HaveyouPurchasedFurnitureinthelast24months?
40%
60%
AgeofFurnitureBuyer
40%60%
IncomeofFurnitureBuyer
0%
20%
40%
0%20%
Furniture Buying by
40%
60%
FurnitureBuyingbyEthnicity
0%
20%
40%
Caucasian African Asian Hispanic Other
Source:MintelIntl.Group,August2012
Caucasian AfricanAmerican
Asian Hispanic Other
8
LeadingUSFurnitureRetailers2011
$3.0(inbillions)
$1 5
$2.0
$2.5
$0.5
$1.0
$1.5
$0.0
=CurrentDorelHFCustomerSource:FurnitureToday,Aug2012
9
ManufacturerSalesofFurnitureintotheUS20092010
$
$3.5(inbillions)
$
$2.0
$2.5
$3.0
$0 0
$0.5
$1.0
$1.5 2009
2010
$0.0
Source:FurnitureToday:November,2011
10
DorelHomeFurnishings
11
DorelHomeFurnishingsSources
Canada26%26%
Import50%
US24%
50%
Doreliswell positionedtocapitalizeonthegrowthofimportedfurniturewhilehavingasubstantialNorthAmericanpresenceinRTAandlowcostfutonmanufacturing.g
12
HomeFurnishingsSegmentAsiaOperations
Asia:
InvestmentinonthegroundresourcesProductDevelopmentEngineeringQualityControlOrder Flow and LogisticsOrderFlowandLogisticsSourcing60Employees
Kunshan
Xiamen
DongguanHoChiMinh
13
HomeFurnishingsGeographicStrategy
Canada ReorganizedourCanadianHomeFurnishingsorganizationin
2009
Substantialgrowthinthelastthreeyears SellproductfromallDorelHomeFurnishingsdivisions TargetCanadaopportunity
ExploringsalesopportunitiesoutsideNorthAmerica SouthAmerica/CentralAmerica Europe Australia/NewZealand China
14
LargeBreadthofProductCategoryDivision Ameriwood Altra DHP DorelAsia Cosco
Folding Steel/woodg /
Step Stools\Ladders Steel/alum.
Bedroom RTA RTA Metal Wood/Metal
Office RTA RTAWood
Storage RTA RTAStorage RTA RTA
Entertainment RTA RTAWood
HollowCoreAccents
Futons Metal\woodUpholsteredUpholstered
Sofas Fabric\PULeather
Upholstery Fabric\PULeather
Commercial RTA BlowMold
Dinning Wood\metal\Glass
Mattresses Coil\Foam\Fiber
15
CoscoHome&Office
Location Columbus,IN, Imports foldingfurniture,stepstools,handtrucksand
specialtyladders
Importdistributionfacilities Ontario,CaliforniaandSavannah,Georgia
Main customers Mass merchants clubs home centersMaincustomers Massmerchants,clubs,homecenters,commercialofficesuppliers,hardwarechains
16
FoldingFurniture:
17
FoldingFurnitureMarketldi f i i $ kFolding furniture is a $465M market averaging 3% historical growth
3
0
0
500(in millions)
$
3
6
7
.
5
$
3
8
5
.
9
$
4
0
5
.
2
$
4
2
1
.
4
$
4
4
0
.
5
$
4
6
0
.
3
$
4
8
1
.
0
$
4
5
1
.
0
$
4
6
5
.
0
200300400
0100
0
0
2
0
0
3
0
0
4
0
0
5
0
0
6
0
0
7
0
0
8
0
0
9
0
1
0
2
0
2
0
2
0
2
0
2
0
2
0
2
0
2
0
2
0
Source:2010HomeWorldBusinessandCoscoHomeandOffice
Coscohasa40%shareatretail
18
StepStoolsandLadders:
19
StepStoolMarket
Retail Dollar Sales of Step Stools (inmillions)
200
250
167178 187
199211
179164 166
150
167 164 166
50
100
Source: 2010 HomeWorld Business and
02004 2005 2006 2007 2008 2009 2010 2011
Source:2010HomeWorldBusinessandCoscoHomeandOffice
20
ProductLineExpansions::
21
Ameriwood
Location Wright City MO Location WrightCity,MO DomesticmanufacturerofRTA.Maincategoriesinclude
homeoffice,entertainment,bedroom,garageandmultipurposestorage
Manufacturinganddistributionfacilities Cornwall,ON,Tiffin OH and Dowagiac MITiffin,OHandDowagiac,MI
Maincustomers massmerchants,homecenters,officesuperstores
22
$SalesofReadytoAssembleFurniture
Consumer spending on RTA furniture ended the year 5% ahead of last year, totaling over $3.3 billion in 2011
$3,000,000
$3,500,000
$4,000,000(Dollars - Thousands)
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$0
$500,000
$1,000,000
, ,
2007 2008 2009 2010 2011
Dollars 3,456,555 3,203,928 3,354,260 3,175,330 3,338,479
2007 2008 2009 2010 2011
Source:KeyStatMarketing,Q42011
23
WhichoftheFollowingistheMostImportantFactortoYouWhenPurchasingRTAFurniture?
Style/Color,10.40%
Brand,1.40%
Quality/Perf.,28.40%
EaseofAssembly,12 80%12.80%
MadefromSolid
Price,26.30%
Wood,20.80%
Source:KeyStatMarketing,Q42011
24
MarketShareofRTAFurnitureSoldInUSA
MarketShareQ42011
17% IKEA
Dorel
9%
53%
Dorel
Walmart
Sauder
h8%
7%
53% Bush
Target
Other
2%1%
Source:KeyStatMarketing,Q42011
25
RTAStorage:Ameriwood
26
RTABedroom/Office:Ameriwood
27
DorelhastheAdvantageofDomesticallyProducedRTA
Ameriwood,throughitsdomesticmanufacturingfacilities,isasignificantsourceofcashgenerationandrevenueforDorelHomeFurnishingsFurnishings.
Ameriwoodoperatesthreehighlyefficient/lowCAPEXmanufacturinganddistributionfacilities
Cornwall ON Cornwall,ON Tiffin,OH Dowagiac,MI
Retailersrecognizetheadvantagesofdomesticproduction Shorterleadtimes Reducedinventorycosts Reducedfreightcosts
Morestablecostenvironmentcomparedtoimport MadeinNorthAmerica
28
AltraFurniture
Location WrightCity,MOg y, ImporterofRTAwithconcentrationinhomeentertainment,
homeoffice,commercialoffice,andstoragefurniture
Importerofcasepiecesforhomeofficeandhomeentertainment
Import distribution facilities Ontario California andImportdistributionfacilities Ontario,CaliforniaandSavannah,Georgia
Maincustomers massmerchants,officesuperstores,homeentertainmentsuperstores,clubs
29
RTA ReadytoAssemble:Altra
30
CasePieces:Altra
31
RTA/BacktoCollege:Altra
32
DorelHomeProducts
Location Montreal,QC Manufacturerandimporteroffutons,mattresses,baby
mattresses
Importer of futons accent tables leisure seating and metal Importeroffutons,accenttables,leisureseatingandmetalbunkandloftbeds
Importdistributionfacility Ontario,California,Savannah,Georgia
Domesticdistributionfacility Montreal,QCM i t h t di t h i I t t Maincustomers massmerchants,discountchains,Internet
33
Futons
MassRetailersandClubs
Source:InternalAnalysis,2012
34
Futons:DHP
35
Mattresses:DHP
36
MattressSalesStartingtoRebound
$
$17
s
SalesofMattresses&OtherSleepEnvironments
$14
$15
$16e
s
$
b
i
l
l
i
o
n
s
Environments
l$12
$13
$14
a
t
t
r
e
s
s
S
a
l
e
$3$10
$16 $19DorelMattressSales$millions
$10
$11
$12
U
S
M
a
$102007 2008 2009 2010 2011 2012est
Source:MintelInternational,Oct2011&Internal
37
38
MetalBunkBeds:DHP
39
DorelAsia
ImporterUpholstery Upholstery
Bedroom Dining and KitchenDiningandKitchen Youth Accent
Importdistributionfacility Ontario,California,Savannah,
GeorgiaGeorgia
Maincustomers massmerchants,clubs,Internet
40
Upholstery:DorelAsia
41
BedroomFurniture:DorelAsia
42
Dining/Accent:DorelAsia
43
ECommerce Onlineresearchnowveryimportantforcomparisonshopping FreeShipsightsorfreepickupatstoredrivingonline
purchasespurchases
Importanceofonlinereviewsinbuyingdecision Physicalfootprintoffurnitureatbrickandmortarretailersis
d l ldrivingonlinelineextensions
Abilitytousevideoandanimationwillallowforincreasesonline
2/3rdsofconsumersstillwanttotouchandfeelfurniturebeforepurchase,especiallyatthehigherend
Youngerconsumersincreasinglylikelytobuyonline
44
GrowthofDorelHFOnlineBusiness
$100
$millions
$70
$80
$90
$50
$60
$70
$ USD
$20
$30
$40$USD
$0
$10
$20
2009 2010 2011 2012*2009 2010 2011 2012* *Projected
45
HomeFurnishingsOnlineStrategy
Todelivertothefrontdooroftheconsumerthebestvalueinfurniture
Newonlinedistributionf lfacilityinSavannah,Georgia
ExistingWestCoastDistribution
46
OnlineAllowsProductExtensionsBeyondtheInstorePurchase
47
OnlineAllowsProductExtensionsBeyondtheInstorePurchase
InstoreNolanItematTarget
NolanExtensionsofferedonTarget.com
48
OnlineAllowsProductExtensionsBeyondtheInstorePurchase
InstoredeskatOfficeDepot
LineextensionsatOfficedepot.com
49
HomeFurnishingsConsolidatedFinancials(in thousands)
H F i hi 2007(1) 2008(1) 2009(1) 2010 2011
(inthousands)
HomeFurnishings 2007(1) 2008(1) 2009(1) 2010 2011
Sales $422,244 $451,545 $463,734 $507,790 $522,278
( ) $ $ $ $ $GrossProfit(2) $56,070 $50,915 $77,308 $69,083 $65,589
OperatingProfit $10,083 $7,964 $36,696 $34,587 $29,251
(1)Financialinformationfor2007,2008and2009hasbeenpreparedinaccordancewithCanadianGAAP.
(2)SincethefiscalyearendedDecember30,2009,theCompanyhasappliedCICAsection3031Inventoriesandaccordingly,depreciationexpenserelatedtomanufacturingactivitiesisincludedincostofsales starting in 2008
50
salesstartingin2008.
DorelPoisedforTurnaroundinHousing
700
800$463
$508 $522
Dorel Sales
500
600
700a
l
e
s
(
0
0
0
s
)
$422 $428DorelSales$millions
300
400
w
H
o
m
e
S
a
0
100
200
U
S
N
e
w
02007 2008 2009 2010 2011
51
ComparisontoFurnitureIndustry
50%
60%
SGA%ofRevenue
30%
40%
10%
20%2009
2010
2011
0% LaZB
Ethan
FBI
Hooke
Stanle
Flexst
Besta
Steelc
Basse
Natuz
DorelBoy
nAllen
er
ey
teel
r case
ett
zzi HF
52
ComparisontoFurnitureIndustry
5%
10%OperatingReturnonRevenue
5%
0% LaZBo
EthanA
FBI
Hooke r
Stanley
Flexstee
Bestar
Steelca
Basset t
Natuzzi
DorelH
15%
10%
oy
Allen
r y el
se
t i HF
2009
2010
2011
25%
20%
35%
30%
53
TheNextThreeYears
ContinuetogeneratesignificantcashflowforDorelIndustries Revenuegrowththroughthedevelopmentofvalue oriented,
ell designed prod ctwelldesignedproduct
Increasedpenetration:additionalcustomersandchannelsStrongefforttoincreaseonlinesales
Possibleconsolidationofdivisionstoincreaseprofitability,efficienciesandeffectivenessinproductdevelopment,sourcing,andcustomerpresentations
Possibleacquisitionsinordertodriverevenue,expandourproductline,orenableverticalintegration
Continuedfocusonbottomlineprofitabilitywhileincreasingd lrevenueandreturnoncapital
54
InConclusion:TheDorelAdvantage
Diversification Domesticmanufacturingandimportdistributionfootprint Industryleadersinfoldingfurniture,stepstools,futons,and
amongtheleadersinRTA
CustomerBase:Focusonbigboxretailers fastestgrowingfurnituresegment.Provideproduct,sourcing,andlogisticsexpertise
Takingadvantageofconsumertrends Potentialtoleveragecrossdivisionalsynergiesthrough
administrative,distribution,andsales/marketingconsolidation
Strongdivisionalmanagementteamg g Corporatestrength
THANKYOU.....ANYQUESTIONS?55