Download pptx - How Healthy is Your Business

© 2012 CAPBuilder Network Group All rights reserved© 2012 CAPBuilder Network Group All rights reserved

HOW HEALTHY IS YOUR

BUSINESS?

© 2012 CAPBuilder Network Group All rights reserved 2© 2012 CAPBuilder Network Group All rights reserved

Marc Parham, Radio Show Host, MC/Speaker, Infopreneur


AREAS OF ASSESSMENT• Business foundation • Product and Services• Marketing and branding strategies• Accounting and financial growth• Sales and growth• Customers and referrals• Business Operational Systems • Personnel and vendor development• Business skill growth• Business Owner(s) performance


BUSINESS FOUNDATION• Do you know exactly what business you're

in?• Do you know what your future clients need?• Are your business goals align with your

personal goals?• Do you have a plan?• Do you know your company's strengths and

weaknesses?


PRODUCTS AND SERVICES• I know what product or service my

company sells and I have positioned it correctly?• My product meets the needs of my

target customer?• I have identified who my target

customer is?• I know what I need to do to take my

business to the next level?


Marketing and Branding Strategies• I am able to clearly say what my brand

position is?• I know what makes me better than my

competition?• I have a system for communicating with

my target market?• I know how much it'll cost me to market

my business?


Accounting and Financial Growth• I have developed and follow a budget?• I understand the three principal financial

statements that help me run my business?• My revenue is growing in sales and profits?• I have and understand my bookkeeping

system?• I know how to get the money I need to grow?


Sales Tools and Growth• My sales are increasing?• I know how to speak my customers

language?• I understand the technology I need to

market my business?• I know and understand why I need to do

sales projections?


Customers and Generating Referrals

• I have relationships with the centers of influence who provide quality referrals?• My customers know that I want more

business and the type of clients that best serve?• I recognize what my clients need?


Business Operational Systems• My business has the necessary

protection it needs, such as legal agreements, insurance, business licenses and permits, software backup system, etc.• My business operations are capable of

functioning day-to-day, effectively and efficiently delivering products and services.


Staff and Vendors• I don't tolerate poor vendor and/or

personnel performance • I take a team approach with my vendors,

actively engaging them in my business growth by meeting with them quarterly


Business Skill Growth• I know the three most critical issues facing my business

and have a plan in place to address them. • I am comfortable and confident in resolving conflict and

building consensus with clients, vendors, and/or personnel.• I know and understand the importance of various

business functions such as market research, strategic planning, profit orientation, sales pro forma, brand positioning, value proposition, projections, etc.

• I have a reserve of resources (i.e., time, money, space, skills, staff, and opportunities).

• I have what it takes to be successful (i.e., ambition, dedication, courage, initiative, and willingness to risk).


Business Owner Performance• I am guided daily by goal management rather

than time management. In so doing, I make the most of my time • I have an intriguing and satisfying life away

from the office • I move (walk/run/jog/bike/hike) a minimum of

three days each week• I have confidence in my strengths, my abilities,

and myself. I am guided by a healthy dose of optimism


How did you do?• Remember, this is not pass or fail• This is simply figuring out where you are right

now• Before we can figure out where you want to be

we have to know where you're starting from• You are going to have to make some changes• You are going to have to make some changes• You are going to have to make some changes• Work with us and we will show you how


HOW TO CONTACT ME•[email protected]•Use the Have Questions Popup on the CAPBuilder Network Site•GOTO: www.meetwithmarc.com•Download my FREE Mobile App•CALL Me 770-634-7231

mailto:[email protected]

© 2012 CAPBuilder Network Group All rights reserved 16