How to Find Clients You Love who will love you too
Finding Clients You Love
• Identifying the ideal client
• Identifying the ideal industry
• Connecting with clients
2 Sharon Hurley Hall – www.sharonhh.com
Who is Your Ideal Client?
• Who did you love working with?
• What made the relationship special?
3 Sharon Hurley Hall – www.sharonhh.com
Ideal Client Qualities
• Rapport?
• Trust?
• Personality?
• You decide!
4 Sharon Hurley Hall – www.sharonhh.com
Dare to Dream!
• My ideal client profile:
• Offers a fun job in my area of expertise
• Provides expert-level pay
• Communicates well
• Pays on time
5 Sharon Hurley Hall – www.sharonhh.com
Play Hide and Seek
• What’s the ideal industry you want to work with?
• Google the roles that excite you along with the niche you want to be in?
• Who knows what you will find?
6 Sharon Hurley Hall – www.sharonhh.com
Time to Connect
• What will potential clients see when they research you?
• Get your website in order.
• Make sure it answers clients’ questions.
7 Sharon Hurley Hall – www.sharonhh.com
Making the Approach
• Research your potential client.
• See how you could make a difference.
• Use this in your approach.
8 Sharon Hurley Hall – www.sharonhh.com
Your Job Description
• Create a job description for what the client needs.
• Write a letter showing how you match up.
9 Sharon Hurley Hall – www.sharonhh.com
Further Information
• Finding and Connecting with Writing Clients
• How to Encourage Prospects to Engage Online
10 Sharon Hurley Hall – www.sharonhh.com
Thank You
Connect with me online:
– shurleyhall
– SharonHurleyHall
– Sharonhh
– SharonHurleyHall
– shurleyhall
Sharon Hurley Hall – www.sharonhh.com 11
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