How
To Find
Content
Ideas
For your
Website
By: Priyam Srivastava
USE GOOGLE TO RULE GOOGLE
Free tools by Google can be utilized to get the best content ideas for your blog or website
E.g. Google Analytics, Search Console, Keyword Planner
Set up Google Alerts for your priority keywords to find out what is being said about your key term across the web
Auto Complete, Related Searches & People Also Ask Box on Google SERP are also useful
DO A DETAILED SELF CHECK
Setup internal site search data to identify the queries searched by users on your website. (Learn more about internal site search here.)
Keep a track of users’ comments on your blog posts. This is a direct way to understand their pain points and accordingly come up with relevant content
Make sure your website has a good mix of textual and media content. You MUST include engaging images, infographics, videos, slideshows etc. as they play a big role in enhancing your web presence (organic, paid and social)
STUDY YOUR COMPETITION
Analyze your competitors which outperform you on Search Engines to identify their content strategy
Look at what they are trying to promote aggressively (promoted/featured blog posts, trending topics etc.)
Utilize the following free/paid competitor analysis tools –
SEMrush (ww.semrush.com) Social Mention (www.socialmention.com) SimilarWeb (www.similarweb.com) QuickSprout (www.quicksprout.com) SpyFu (www.spyfu.com)
Be aware of all the latest happenings of your industry by following the experts
This can be done via social media channels Twitter, Facebook, LinkedIn, Slideshare) or by subscribing to relevant Newsletters or Articles
Capitalize on any big or small industry news/update by posting your view on that or simply reiterate it on your site to reflect your awareness
FOLLOW THE EXPERTS
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