Download pptx - How To Grow Your SMS Marketing Database

© 2014 Tatango, Inc. All rights reserved.

How To Grow SMS Subscribers


Presenters

Derek Johnson - Tatango - @thederekjohnson

Derek Johnson is the founder and CEO of Tatango. He’s

been helping businesses with their SMS marketing

strategies for the last seven years.


Table of Contents

● Incentivizing the Opt-In

● The Call-To-Action

● Bait-n-Switch

● The Incentive Offer

● Opt-In Incentive Concerns

● The Proof


● Getting a customer's mobile phone number is dang hard!

● In a recent survey, 58% of consumers said they’re more likely to opt-

in to their favorite brands mobile advertising if they get an offer, deal

or coupon.

● Conclusion: In order to get your customers to give you their mobile

phone number, you're going to have to give them some sort of

incentive to do so.

Incentivizing the Opt-In


The Call-To-Action

● It's critical that when you advertise your SMS campaign, you promote

the fact that customers will receive an incentive to opt-in.


Seattle Sun Tan


Julep


Staples


Charlotte Russe


Pizza Hut


Jack In The Box


Pet Supermarket


Arby’s


Bait-n-Switch

Dazbog Coffee


The incentive Offer


Opt-In Incentive Concerns

● Coupon Fraud

o Rolling Expiration Dates



● Coupon Fraud


o Unique Coupon Codes



● Coupon Fraud


o Unique Coupon Codes

o Opt-In, Out-Out Consumers

● Opt-In, Opt-Out Subscribers

o Between 93.9% - 98.7% subscriber retention after 24 hours.

o Average 97.7% subscriber retention after 24 hours.


The Proof

Seattle Sun Tan

● $20 off next purchase.

● 4,750 opt-ins during the first month.

● 57% redemption rate on opt-in offer.

● $196,101.87 in new sales during the first month.

● Customers redeeming the opt-in offer, spent on average 500%

more than customers that didn't receive the opt-in offer.


Julep

● 50% off next nail polish purchase.

● 5,000 opt-ins during the first 24 hours.

● 10.7% redemption rate on opt-in offer.

● 99% retention rate after receiving opt-in

offer.National Wholesale Liquidators● $5 off any purchase over $25.

● 50,000 opt-ins.


Taco Bell

● Free Frutista Freeze with purchase.

● 13,000 opt-ins within first 5 weeks.

Simon Malls

● Chance to win $1,000 shopping spree.

● 6,000 opt-ins within first week.

Questions?

Derek JohnsonCEO

Tatango@thederekjohnson

[email protected]
