Transcript
Page 1: How to have fun while failing

The

Odyssey

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From Make the Food Trucks come to you to

a headache in 48 Hours

(via P2P Location Based Pony Rentals)

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Setting out full

of hope

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The Idea

Gourmet food trucks finding biggest demand by vote of Aldes.co users

@lunchaldesco

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The Idea

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Prototype

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Next stop:

@lunchaldesco

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Nope:Customer Validation!

@lunchaldesco

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Damn you, Steve Gunther Blank!

@lunchaldesco

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First learning: It´s really hard to get out of the building in Berlin when your customers

are in the USA and UK

@lunchaldesco

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Let´s blame Jonathan for that!

@lunchaldesco

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But still: Cold calling food truckers worldwide

@lunchaldesco

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Definitely good times:

@lunchaldesco

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Definitely good times:

@lunchaldesco

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But: What did we learn?

@lunchaldesco

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The Good

I have a date for a free Schnitzel in NYC

@lunchaldesco

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The Bad

They don´t really have a problem with demand

@lunchaldesco

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The Bad

They don´t really have a problem with demand(more with parking!)

@lunchaldesco

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The Ugly: Henrik´s cell phone bill

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And again!

So we tried to pivot

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And again!

Again

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And again!

And again

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And again!

And again

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And again!

And again

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And again!?Until

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So we decided: If you have a Dog…

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…SHOOT IT!

@lunchaldesco

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Ideas we´re thinking about

Airbnb for Kitchens

Restaurant incubation in Berlin through food trucks (Lean Startup

for Restaurants)

Location Based P2P Pony Rental@lunchaldesco

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If you want to invest in any of these ideas, please talk to

us.

@lunchaldesco

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Also, if you need to rent a pony right here, right now.

@lunchaldesco

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Aldes.co2012-2012

In loving memory

Mark Z.Bill G.Scarlett J.Barack O.

R I P