Monthly Social Media Update for Temple alumni channels
How to Make Friends and Influence Giving
With Google Campaigns and Appeal CodesTemple
UniversityPhiladelphia, PA39,000 students285,000 + alumni17
schools/ collegesDecentralized model
RIP: Myowlspace.com2006-2012
So You Want to Make a Gift?
Friendless for a Reason
New Sites = New OpportunitiesDesignations function
Customized Giving forms
Added Value
Whats in it for us?Improved User Experience
Increased Tracking
User behavior and path analysis Technological Treasure
HuntiModules Giving Form FunctionalityCustom Giving URL with
Designation IDsAppeal CodesGoogle CampaignsVanity URLs
Here are the 5 steps of the process
8Step 1: Giving Form 2.0Leveraged iModules designation
functionality Integrated with our payment gatewayOffered our users
a better experience
Step 2:Custom Forms: Making the FriendsBy adding some text to
the URL string, we show only specific designations to display to
the user
General Giving Form
URL:https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100
Custom Giving Form
URL:https://securelb.imodules.com/s/705/giving/2col.aspxsid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5
The numbers starting at 49 and separated by . represent the
encompass IDs assigned to each designation in the iModules
system
The system on the back end is taking the available pool of
designations and pulling up the pre selected 10Step 3:
&appealcode=Giving_Is_FunPlaced at the end of the entire URL
stringWhen a gift is made, this code populates in the giving
reportUsed for tracking
purposeshttps://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5+&appealcode=WEBG_FOXsite=https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5&appealcode=WEBG_FOXsite
This code can seem daunting but really your just inserting a
piece a text into the url11Step 4: Google Campaigns
Method of identifying how users discover your siteTrack online
advertisements, promotions, and marketing programs See how
individuals are finding our giving forms and from what places the
most traffic comesTracking Made EasyGoogle Campaign Link Builder:
https://support.google.com/analytics/answer/1033867
https://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5&appealcode=WEBG_FOXsite&utm_source=general&utm_medium=fox&utm_campaign=customgivingurlsSource:
generalMedium: foxCampaign Name: customgivingurls
With the addition of the Google campaign, we now have the
following URL:
Google Analytics:A Home for the CampaignsCampaigns feed right
into your Google Analytics infrastructureSource, Medium, and
Campaign Name correlates to the generated URL Tracking data for the
URL
Step 5: Making Marketable URLsGo to your long URL as an
administrator and find the iModules link builder
Making Marketable URLsChoose your link name and you will then
have a full integrated custom giving URL
New link name: giving.temple.edu/givetofoxPrintableWeb
linkTrackable
Huge URL Vanity
URLhttps://securelb.imodules.com/s/705/giving/2col.aspx?sid=705&gid=1&pgid=3813&cid=5100&bledit=1&dids=49.155.138.256.307.5&appealcode=WEBG_givingform&utm_source=direct&utm_medium=givingurl1001&utm_campaign=customgivingurls
New Vanity URLGiving.temple.edu/givetofox
What ACTUALLY Happens?User clicks on Vanity URLNumber of clicks
to form via a particular linkOpportunity to place this type of link
across multiple platforms to find out from where to most traffic is
comingIngenious vs. InsanityConsider your resourcesLimitless
OpportunitiesConsider using a spreadsheet to keep track
Conclusion: Wins:Internal relationshipsImproved user
experienceTracking
Cheers!Angela [email protected]@AngelaPrendie
Vivienne [email protected]@VivDobbs
