Suzanne McDonald | Content Strategist
Designated Editor Speaking Series
How to your
website shine
make^
#SparkandHustle | @Sue_DesigEditor
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suzanne’s experience
6 years
Page 1
Masters in Journalism & Mass Communications
BA in Journalism
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Communications hasn’t changed
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Tons of readingSaving you
^
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your site should reflect
Your passion
+
The value you bring to your customers’ lives
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key^
You’re missing
the boat
If your website isn’t guiding business decisions
new media
^
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key areas to address4^
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We’ve come a long way baby!
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Websites age in dog years
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Usability & simplicity
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Best & worst sites
Top tip: Stay out of the way
The most critical website flaw?
Pitfalls to watch for• No call to action• Clutter• Falling in love with the art
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Tools to get it done
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Do you understand your audience?
What’s it like to walk in their shoes?
What’s keeping them up at night?
What’s their life like if you’re not there?
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Where are they
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What are their concerns?
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Just ask
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Just ask
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Best & worst sites
Top tip: Speak to specific people
The most critical website flaw?
Pitfalls to watch for• Marketing-speak• Cannot insert a discrete noun• Aiming too broad
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How do you relate?
Need to open the door
to welcome your
customers and prospects
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Credibility
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Connections
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Commentary
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Quite cool
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Best & worst sites
Top tip: Speak to specific people
The most critical flaw?
Pitfalls to watch for• Underestimating the power• Not integrating social with website• Not listening and learning
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Tools to get it done
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Be prepared to fail and willing to fail fast
Look at your competitors for insights
Heed criticism & learn to love it
Give yourself time to think & be creative
Ask your customers for feedback always
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Commentary
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What’s working
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how easy is it to use your site?
‘Put your mom in front of your site and see if she can figure it out’
− Tim AshSitetuners.com
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Best & worst sites
Top tip: Check your fear
The most critical flaw?
Pitfalls to watch for• Underestimating the power• Not listening and learning• Set it & forget it
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Tools to get it done
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key areas we’ve addressed4^
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critical^
Let web 2.0 help guide business decisions
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Designated Editor Speaking Series Now go make
website glow
YOUR^
Thank you!
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