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How to Maximize Your
Use of LinkedInLinkedIn, the #1 social media site for
business professionals, can be a powerful
tool to help you meet your professional
goals. It transcends industries, job titles,
and employers across the globe. It is an
important resource whether you are a
student, recent graduate, experienced
professional, or recruiter.
Audio broadcast begins at 12:30 p.m. ET. We will perform audio tests at 12:15, 12:20,
and 12:25 p.m. If you cannot hear audio on your computer,
please call 877-668-4493 and enter Access Code: 664 934 230
Thursday, February 18, 2016
12:30 p.m. – 1:30 p.m. EST
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Today’s Webinar Agenda1. Understanding LinkedIn Navigation
2. Using Advanced Search
3. Editing your LinkedIn Profile
4. Privacy & Settings
5. Optimizing Communications via LinkedIn
6. Accessing LinkedIn on the Go
7. Q&A
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Questions throughout today’s webinar?
Please enter your questions through the private chat feature at the right side of your screen.
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Who We Are
Tracy Morgan
Career Services Advisor
www.linkedin.com/in/tracyamorgan1
Brenda Meller
AVP, Marketing
www.linkedin.com/in/brendameller
If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
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POLL
How Would You Classify Your
Experience Level on LinkedIn?
A. Beginner
B. Intermediate
C. Advanced
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Walsh College and LinkedIn
• Social Media for Business, Marketing Curriculum
• Career Services
• Community and Employer Outreach
• Business = Business
If you cannot hear audio on your computer, please call 1-650-479-3208 and enter access Code: 664 934 230
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LinkedIn Reminders
Company rules / policies
LinkedIn will change… again
Everyone has a different comfort level
Listen, learn, consider… then decide
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POLL
Please share your Walsh
affiliation:Select all that apply:
A. Student
B. Alumni
C. Employer / recruiter
D. Future student
E. Faculty / staff
F. None; just interested in LinkedIn
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What is
• Professional networking site:
• Launched in 2003 (Brenda: 2006; Tracy: 2008)
• 347 million, 200 countries*
• 40% check in daily**
• Every Fortune 500 company*
• Per CEO: average of 930 connections**
• “Connections”
*Source: LinkedIn.com
** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/
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LinkedIn Navigation Basics
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LinkedIn Advanced Search
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LinkedIn Basics – Profile• Picture is strongly encouraged
• Complete Profiles get more attention
• Use “View profile as” to see what others see
• Customize your URL
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LinkedIn Basics - Profile• Create a Headline
– Who are you?
– Use keywords and symbols Brynne Tillman Post
• Add a Background picture
• Develop a strong Summary
– Okay to be conversational and use “I”
• Complete relevant sections
– Skills, Endorsements, Recommendations
File type JPG, GIF or PNG
No larger than 4MB
Pixel dimensions between 1000 X 425
and 4000 X 4000
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LinkedIn Basics – Profile
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Privacy and Notifications
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Privacy and Notifications
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Privacy and Notifications
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POLL
Do you personalize invitations
you send via LinkedIn?
A. Always
B. Sometimes
C. Never
D. Wait… you can personalize
invitations? I thought you had to
use the standard invitation.
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Optimizing Communications
• Connecting
• Status Updates
• Karma and Etiquette
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2. Click blue
search icon
Connecting: There IS A Better Way
1. In search box,
type in name.
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CAUTION:
If you click
“Connect,”
you CANNOT
personalize
your invitation
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On the Profile: CONNECT
Want to connect with Jessica? Tell her Brenda sent you.
https://www.linkedin.com/in/jessica-hruska-05704384
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ALWAYS
ALWAYS
ALWAYS PERSONALIZE YOUR NOTEBONUS: be helpful.
Create social media karma.
Personalization is KEY
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What to Do with Unknowns?1
2
3
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Gracious and Appreciative, but Curious
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4
5
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POLL
When is the last time you
updated your status on LinkedIn?
A. This morning
B. This week
C. This year
D. I’m not sure
E. What’s a status update?
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Update Your Status NOW
Your status
1. Update your
status TODAY.
2. Update your
status once
per week.
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Suggested Status Updates
Suggested Status Update BONUS
Conferences, workshops,
etc. attended
ADD: what you LEARNED
Industry news item ADD: your key takeaways
Company items: news ADD: a 1-sentence preview
Business tips ADD: how this can help the reader
LinkedIn tips or inspirational
messages
ADD: the text “please click to share”
Help spread the word for a
network connection
Tag them in your status update
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Inspirational Messages ROCK
• Non-salesy
• Dual purpose: self-motivate, motivate others
• Like attracts like
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Tag: Individuals, Companies
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You Can Create
Positive Karma
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Communication Etiquette
• Personalization is key
• Help Your Network:
Like, Tag, Comment,
Share
• Be careful of the
“cold call” connection approach
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Accessing LinkedIn On the Go
CAUTION!
Don’t send invites using
the mobile app.
WHY?
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CAUTION! Invitations on Mobile
• No opportunity to personalize
• Risky
• But, sometimes OK:
– Recent (mention the invite)
– Familiar and High Likelihood
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You can search… …find…BUT: no opportunity to
personalize your invitation.
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Connect the dots…AND personalize your
invitation.
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YOUR HOMEWORK
1. Get on LinkedIn
2. Set up your account
3. Connect with us with a PERSONALIZED invitation
4. Create Social Media Karma: like, share, comment
5. Download the LinkedIn App
6. Post a status update TODAY, and tag us
7. Check out our five-part videos at
www.walshcollege.edu/linkedintraining
BONUS: spend 15 minutes a day EVERYDAY
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Questions?
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