How to Pitch an AngelInspired by Brian Cohen and Dave McClure
BLUE LOBSTER
Are you a startup?
Are you looking for investors?
Here is how to build your pitch
Inspired by…
Brian Cohen @brianscohen
New York Angels
Dave McClure @davemcclure 500 Startups
12 STEPS TO WINNING YOUR
PITCH!
11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
Financials
6 Proprietary Tech 12 Funding
We have used Apple and the original iPhone launch to
illustrate the 12 steps. We realize Apple was not a startup in 2007 but the iPhone was at
least a revolution. (all numbers are fictional)
Imagine this is 2007 and Steve is pitching to investors.
12 STEPS TO WINNING YOUR
PITCH!
12 STEPS TO WINNING YOUR
PITCH!WITH STEVE JOBS
AppleSteve Jobs, CEO
1a
Apple reinvents the phone
1b
The Problem The ‘not so smart’ smart phones
2
Fixed Buttons Baby SoftwareHard to use
The Solution
iPhone
3a
iPod Phone Internet
3b
The Solution “Three in One”
3c
Product Demo
4a
Market Size How big is the market (really)?
Customer Demographics 18-45 years old, Tech Savvy Design Lovers
4b
Market Size Who are we targeting?
Business Model How will we make money?
Design (Innovative)
Sell (High Price)
Make (Low Cost)
5
One Button Multi-Touch OS X
X6
Proprietary Tech What advantages do we have?
Blackberry Nokia Palm
7a
Competition Who are they? How are we different?
Smart
Easy to use
Hard to use
Not so smart
Moto QE62
Treo
Cell Phones
iPhone
7b
Online PartnersRetail Marketing
Marketing Plan How will we reach our customers?
8
Steve CEO
Tim COO
Jony Design
Ron Retail
9
Management Team What’s our experience and expertise?
Traction What have we achieved so far?
Product Ready
Partners in 25 Countries
197 Apple Stores
10
Financials What are we expecting?
0
750
1500
2250
3000
2007 2008 2009 2010
US$ Millions
11
iPhone
iPhone 2
iPhone 3
iPhone 4
Funding How much money do we need?
12
Funding How much money do we need?
$500 Mill
How much are we raising?
12
Funding How much money do we need?
$500 Mill
How much are we raising?
How much have we raised?
$300 Mill
12
Funding How much money do we need?
$500 Mill
How much are we raising?
How much have we raised?
How will we spend the money?
$300 MillProduction $300 Mill
Marketing $200 Mill
12
iPhoneApple reinvents the phone
12 STEPS TO WINNING YOUR
PITCH!
11
The Context1
The PROBLEM2
The Solution3
Market Size4
Business Model5
7
8
9
10
Competition
Marketing Plan
Team
Traction
Financials
6 Proprietary Tech 12 Funding
One More Thing…
Testimonials Rock!
The iPhone is the best thing since Windows.
Bill Gates
The iPhone is the best thing since Windows.
Bill Gates
(We made that up)
How to Pitch an AngelInspired by Brian Cohen and Dave McClure
BLUE LOBSTER
Pitch to Win. We help you get picked.
www.bluelobster.co A Slides That Rock Company
BLUE LOBSTER
Recommended
