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Page 1: IDCEE 2013: Engaging Gamified Language Learning - Michael Savuskan (CEO & CBDO @ LinguaLeo.com)

Engaging Gamified Language Learning

web / mobile / +++

Page 2: IDCEE 2013: Engaging Gamified Language Learning - Michael Savuskan (CEO & CBDO @ LinguaLeo.com)

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How LinguaLeo works?

The user chooses current level, targets and media content he likesnews, audiobooks, videos to listen, comprehends & imitatewordlists & phraselists by topics, grammar courses, thematic courses, courses on skills

The gamified scenario leads him on the wayLeo gives advice, feels hunger, gets XP points & levels, eats meatballs, lives in the Jungle (where the content is)

Feels real-time progress, enjoys social sharingDaily progress, ratings, sharing, following learning activity

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LinguaLeo Today (Oct ’13)

>5.000.000 users (>14,000 daily regs). Leader in Russia and CIS. >300.000 users in Brasil

Great engagement & retention iPhone, Android, Windows Phone apps

are in Top Education TNW Russian Startup Awards 2013 ☆

Russian Startup Rating 2012 ☆ BIT 2011 ☆ Cloud 2012 50+ talented team ☆ Runa Capital $3 mln

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LinguaLeo Key Team members

Aynur Abdulnasyrov, CEO and Founder.

Ex-CEO and Founder of nativespeakers.ru,

Co-founder of treda.ru, ImageStars.net

Ramil Ibragimov, Business Development Director at VC Runa Capital. Ex-CEO of IT-parks in Kazan and Chelny (the best Russian technoparks in 2011-2013 according to the official rankings)

Great help and support by Serguei Beloussov, founder and senior partner at VC Runa Capital, founder of Parallels and Acronis

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New branch for today: Russian.LinguaLeo.ru

Located on:11 languages in the world (English, Spanish, Italian, German, Chinese, etc.)7 languages in CIS (Kazakh, Kirghiz, Turkmen, Armenian, Tadjik, Uzbek, Azerbaijani)

140 mln people in 100(!) countries learn Russian as a foreign language15 mln immigrants enter Russia annually13 mln pupils in Russia learn Russian Great opportunity for the Russian tourist-oriented countries

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Why LinguaLeo is better?

Busuu Livemocha EnglishTown

LinguaLeo

REAL FREEMIUM

GAMIFIED

MULTIPLATFORM

VIRAL & SOCIAL

CONTENT RICH

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The Future of LinguaLeo (2016)

The most popular and convenient platform for language learners and educators worldwide

100+ mln users worldwide 20+ languages, 40+ countries 4+ platforms (web, mobile, desktop, browsers

and more). $200+ mln recurrent revenue