IDEAS FOR YOUR MARKETING
Learn how to:• Increase your revenue (3 ways)• 5 ways to get more customers or clients• The correct process to present your product or
service to your market.• Implement the most important part of your
marketing (that many people overlook).
[Most people won’t take the time to read this…your different]
Don’t make your marketing any more complicated than
it needs to be.
• Find more customers• Get them to buy more each
time• Give them reasons to buy
more often
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”- Peter Drucker
• Make sure what your doing encompasses these ideas
5 ways to get more customers
1. Risk reversal-offer an iron-clad guarantee
60 day money back guarantee. Test drive it for a week before you buy Download the first 3 chapters before you
head to amazonYou get the idea.
2. Develop a unique selling proposition (USP)
Think…why should people do business with me?
Why should your potential customers choose you versus your competition?(really sit down and think about this…its important)
3. Forget the Features
Focus on the [Benefits to your Customers]
People are tuned into the station WIIFM (What’s In It For ME ?)
Think…what does my best customer really want or need that I can deliver on.
4. Capture your customer’s info (name, email, address)
One of the biggest mistakes in marketing is not developing a system in which to follow up with your current customers…
…your leaving money on the table if you choose not to implement a follow up system.
5. Develop a Referral System
…reward people that help you grow your business
Two ideas to get customers to buy More…
1. Get customers on a mail or email list- you can keep them updated on special
content, offers, or new thoughts you need to share.
2. Give free videos, audios, pdf’s, or 1on1 help that creates real value (not embellished bs)
Most businesses get this wrong
Right Way
1. Market2. Message3. Media
Wrong Way
1.Media2.Message3.Market
You should create you business around your USP
Remember to think……what makes my product or service unique?
If you can’t answer the previous question you really need to sit down and think about it…
Don’t necessarily try to be better than the competition…(it would be pretty difficult to out Amazon, Amazon).
….try to be Different, you might find it a little easier
People will resonate with your individual personality, you don’t need to pretend to be something your not.
“The real problem when working with a consultant, a therapist or a coach isn’t that we don’t know what to do. The real problem is that we don’t want to change our mind.”
– Seth Godin (The Icarus Deception)
If you need someone to bounce a few ideas off of I might be able to help you.
Feel free to email me with any questions you may have about developing a marketing plan for your business, tweaking an existing one, or anything else on your mind.
I’d really like to hear from you (I enjoy helping people as much as I can)…
For some FREE Help shoot me an email: [email protected]
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