1. TopicThe impact of celebrity advertising on sport shoes sales

2. ObjectivesThe objectives of this study are twofold. First we aim to determine and explain the level and determinants of the impact of popular celebrity advertising on sport shoes sales. Second assuming the increased dispersion of celebrity advertising on sport shoes sales, we aim to gain a deeper understanding of the interplay between the celebrity advertising on sport shoes sales and market orientation. Therefore we explicitly consider the role of market orientation and the impact of popular celebrity advertising on sport shoes sales

3. Research model

4. hypothesis1) the gender celebrities is positively related to The impact of popular celebrity advertising on sport shoes sales1) the popularity of celebrities is positively related to

The impact of popular celebrity advertising on sport shoes sales2) the length advertise is positively related to The impact of popular celebrity

advertising on sport shoes sales5. method and sample

first we need to determine whether the proposed model is complete. Second, we aim to gain a better understanding of the importance the impact of popular celebrity advertising on sport shoes. The qualitative study reveals that the model is complete, and accountability appears to be a particularly important driver of marketing influence.

6. References Google.ruHighered.mcgraw-hill.comfundinguniverse.comfootlocker.com

Made by Askarov Bolat 920110013

1) Popularity of celebrities(h1)

2) Length of advertise(h2)

3) Gender of celebrities(h3)

1) Viewer (h4)

2) Sex (h5)3) Age (h6)

All that factors(h1-h6) its very important to the impact of celebrity advertising on sport shoes sales