I M P A C T – Effective Business Communication
(A Two Day Workshop)
Key ROI’s / Objectives:
To communicate with impact both when speaking and writing
To understand non-verbal cues and use it to good effect when speaking
To be able to organize and structure one’s message before writing or speaking
To give an effective presentation in front of an audience
To write a mail or letter effectively to clients and officials
To formulate messages that get across to the target group
Training Tools Employed:
• Video/PPT Presentations
• Training Games/Activities
• Self-assessment questionnaire
• Case Study Analysis and Correction
Duration: 16 hrs / 2 days
Outline and Schedule
Topic Content and Flow Methodology 1. Introduction and
Learning
Expectations
Introduction of Facilitator and Participants
Training Objectives Discussion
Discussion
2. Communication
Skills Assessment
Sell Yourself: Team Activity to test the communication
Skills of participants
Self-assessment Communication Competency
Questionnaire
Team Activity
& Debrief;
Self-assessment
Questionnaire
3. Business
Communication-
Speaking
Speaking and writing: The two aspects of Business
Communication
Making an IMPACT
P A C - Purpose, Audience, Context
B A S E –Brainstorm, Arrange, Speak, Engage
Discussion
4. The Non-Verbal
Impact
K O P H –Kinesics, Oculesics, Proxemics, Haptics
Posture, Gestures, Facial Expressions, Eye Contact, Shake
hands; 4 Zones: Professional, Social, Personal & Intimate;
Importance of Understand as to when to be in which Zone
when conversing at different situations- Confident and
Diffident Body Language – Do’s & Don’ts
Training
Activity &
Learning
Debrief
Para-Linguistics - Tone, Pitch, Rhythm / Emphasis &
Pause / Silence. Learn the techniques of using Para-
Language to your advantage during Communication /
Conversations
Discussion
Impromptu Presentations – Participants give
instantaneous Presentations and the trainer and audience
assess the speaker’s skills against certain parameters.
Participant
presentations
5. Business
Communication-
Writing
Features of Business Writing
The 5 C’s of Business Writing - Clear, Concise,
Complete, Concrete and Correct - Different types of
messages - Letters, Memos, Notices etc...
Discussion
Types of Business Letters / E-mails – Requests, Orders,
Complaints, Enquiries, Follow ups; Introductions, Seeking
information, Requesting for clarifications, Sharing
information / updates, Seeking Approvals, etc.
Discussion
Stylistics – Style, Tone & Approach: Direct or Indirect;
Formal or Informal; Reactive or Proactive;
Case Study
Examples
6. Writing
Influential
Emails/Letters
Process of writing Business Letters / Mails – The 4
Steps - Conceptualize, Organize, Compose and Revise
Understand the Purpose / Objective, Collect data/
information, Finalize the "Flow", Write & Polish; Edit for
Clarity and Conciseness
Discussion and
Learning
The 6 Key Elements of Email Writing - E-mail Format
Impactful Subject (Focusing on the receiver), Appropriate
Greeting, Clear Message, Actionable Closing &
Subscription.
Appropriate Expressions and Phrases for Letters and
Mails: Salutations, Opening lines, Body of content,
Request for action & Closing
Case Study
Examples
Writing Email to different type of "Receivers" -
Government Officials, Customers & Colleagues – How to
structure emails to different types of Receivers?
Language Dynamics - Sentence structure, developing the
Main Idea, Information Focus: Active or passive Voice;
Vocabulary, Punctuation & Spelling
Discussion
Aspects of Readability:, Avoiding Jargon, Clichés,
Circumlocutions and Redundancies for Brevity and Clarity
Practice Writing – participants write Contextual
Emails/Letters to colleagues, customers & government
officials applying all the above learning
Practice writing
by participants
E-mail Etiquette - Do's & Don'ts in email writing -
Understand the common mistakes people make while
writing an email - Avoiding Indianisms while writing
emails.
Discussion and
Case Study
Examples
Key Takeaways & Action Planning