3rd Report – July 2011
Prepared by SalingSilang.com
Indonesia Social Media Landscape a snapshot
of Indonesian user behavior
H1 2011
Salingsilang.com Report
• This 3rd report is for H1-2011 and it is a part of ongoing Indonesia social media reporting from SalingSilang.com
• Short background: We believe that having more data about Indonesia Media Social Landscape will have a positive influence in many area not only in business but also in the social dynamics of groups and communities in Indonesia
Why are we so active?- Free Press and Freedom of Self Expression
- More affordable access + Positive economic growth (GDP $3000)
- Sense of community and important priority on relationship (friends and families)
Social Media Timeline
Salingsilang.com2011
Source: Business Measurment Intelegence, Indonesia Telecommunication Report Q2 2011
TwitterTwitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian started to paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.
Twitter Heat Map: http://aworldoftweets.frogdesign.com/
3rd most active country
Monday Tuesday Wednesday Thursday Friday Saturday Sunday9.00%
10.00%
11.00%
12.00%
13.00%
14.00%
15.00%
16.00%
17.00%
http://salingsilang.com
Indonesia Twitter H1 2011
Tweets
Total tweets in 6 months: 234,056,721 tweetsSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Twitter: Indonesian does not stop tweeting on weekends
Average tweets per day: 1,293,131 tweets
0:00 - 0:59
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0.00%
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7.00%
http://salingsilang.com
Indonesia Twitter H1 2011
0:00 - 0:59
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0.00%
1.00%
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7.00%
Hourly tweets of Indonesian usersSource: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Jan - Jun
Jan – Mar
Early morning: 11%Morning: 30%Afternoon: 26%Night time: 33%
Avg. 53,880 tweets/hourAvg. 3.8m account / month
13.30%
11.68%11.31%
10.34%10.02%9.15%
7.75%
6.53%6.05%
5.54%
2.88%2.24%
1.14% 0.94% 0.67%0.19% 0.16% 0.10% 0.02%
http://salingsilang.comTop cities in Indonesia that tweets
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Indonesia Twitter
H1 2011
Check out Indonesia live tweets map at http://salingsilang.com/petatwit
http://salingsilang.com
SalingSilang Twitter Trending Topic & Top Twitter Account: Jan-Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net
Indonesia Twitter H1 2011
Indonesia Twitter H1 2011
July 2011
Additional chart for July 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
July 2011
Additional chart for July 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
RIP
Indonesia Twitter H1 2011
June 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Indonesia Twitter H1 2011
Trends
Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
Indonesia Twitter H1 2011
Web; 12.10%
Mobile; 86.98%
API Apps; 0.92%
Choice of Twitter Platform: Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011
• ÜberSocial 37,93%• Twitter for BlackBerry® 10,11%• Other 8,65%• web 8,55%• Snaptu 5,15%• m.tweete.net 3,59%• TweetDeck 3,59%• TuiTwit 3,13%• Mobile Web 1,96%• Sweet As Revenge 0,95%
39,168,140
FacebookFacebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickup up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009Currently Indonesian is the 2nd largest Facebook users in the world
2nd globally
The 1st and only Indonesian Facebook Page Directory Categorized and track the most popular Indonesian Facebook Page http://fbdir.salingsilang.com
20+ blogging communities
4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct
Blogger / BloggingIndonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annual blogging conference since 2007, “Pesta Blogger”
Rebranded to ON|OFF in 2011
The Biggest Indonesian Blogger Directoryhttp://blogdir.salingsilang.com
http://salingsilang.com
Blog trending topics in Jan - Jun 2011Source: SalingSilang.com Engine, Indonesian Twitter Users H1 2011 – Word Cloud created with Wordle.net
Indonesia BlogH1 2011
http://www.circlecount.com/?country=Indonesia
Social Media New Addition
Premier source of news, updates, info on Indonesia social media
Target audience: general public, user and non user of social media
Platform: desktop, mobile
Content format: text, audio, videoSupport: Content & Creative Team
http://salingsilang.com
Providing social network platform to communities, groups, organizations for free
An existing 22 communities user generated content site
Platform: desktop, mobile
Content format: text, audio, videoSupport: Community Team
NETWORK
Growing to 100 UGC sites in 12 months
http://salingsilang.com/jejaring
Social Media Community Consolemore than just an analytics toolsPaid Service from Salingsilang.com
Differentiation:• Focus in Indonesian Market• Supported with Local Insights• Supported with Local Demographics
Data• Indonesian Sentiment AnalysisThree Primary Functions:1. Community Engagements 2. Insights Research3. Analytics Evaluation
INDEX
Users: Brand Owners / Digital Agencies / Community Managers
http://indeks.salingsilang.com
Re-launch: The new and improved Tuitwit.com - The 1st and Biggest Indonesian Twitter Client
http://tuitwit.com
Mobile web twitter client targeted to young users
No installation required, access directly from mobile browser to http://tuitwit.com
New features: - Multi Twitter Account- Schedule Tweets- TONS of FUN APPS- Public & Private Channels- And many more
For more information and queries please contact:
PT Saling Silang, http://www.salingsilang.comJl. Langsat 1 no 16, Kebayoran BaruJakarta 12120, Indonesia
Didi [email protected]: @didinuBBM: 217442A8Cell: +62 812 188 5000
Enda NasutionManaging [email protected]: @endaBBM: 271B8EB5Cell: +62 813 9487 1625
SalingSilang.com Network
…and more.