INDUSBLUE Mobile Vendor Presentation

WHO WE ARE

Since 1999, Indusblue has been a leader in the Canadian interactive strategy, design, and development industry

OUR CLIENTS NETWORKS MTV/MuchMusic CTV Olympics CBC

AGENCIES

Crispin Porter + Bogusky Proximity MacLaren MRM Taxi GRIP Limited Saatchi & Saatchi

OUR TEAM Indusblue has 17 full-time passionate, dedicated, experienced employees based out of Toronto’s Liberty Village

THE MOBILE LANDSCAPE • Our audience are smartphone users • Smartphones constitute 20% of the mobile

marketplace in Canada • Of that, 70% are BlackBerry, and 20% are

iPhone devices. The rest are a mixed bag.

BLACKBERRY AND IPHONE ARE THE ONLY PLATFORMS

WORTH DEVELOPING FOR

BLACKBERRY

• BlackBerry users are data, utility, and social network driven

• Apps are generally content-based • BlackBerry App World pales in comparison

to the iPhone App Store

THE iPHONE • Bell and Telus are now iPhone carriers • 65% of mobile browsing is done on the iPhone • Multiple devices available with identical

characteristics – iPhone and iPod Touch

BLACKBERRY – BUILD MOBILE-FRIENDLY WEBSITES

iPHONE – BUILD AN APPLICATION IF THE STRATEGY & BUDGET FIT

OUR EXPERIENCE MuchMusic Concerts iPhone Application

•  View upcoming concerts based on GPS location •  View concert venues via a mapping tool •  Save to favourites

OUR EXPERIENCE Vancouver 2010 Official Olympic App

OUR EXPERIENCE Vancouver 2010 Official Olympic App

Metrics (17 day total) -  No. of downloads = 250,000 +

-  Unique sessions = 3.75 Million

-  Avg. page views per session = 11

-  Total number of impressions = 41.25 million

OUR EXPERIENCE MTV/BlackBerry The Aftershow Mobile Site

•  Aggregated and merged Twitter and News feeds •  Video feed •  Ticket signup •  Downloadable wallpapers

IPHONE R&D

AD UNIT INTEGRATION

Indusblue has worked integrating DART into microsites, Flash applications, ad units, and site wrappers.

CANADIAN MOBILE APPS Globe and Mail – iPhone Application

•  Read and rate articles •  Post articles via Facebook Connect or Twitter •  Uses Spreeder as an alternative to normal screen-reading

CANADIAN MOBILE APPS Foodtv.ca – Blackberry Application

•  Browse and search recipes •  Save recipes to personal profile •  Recipes indexed by show •  Great visuals – large imagery

CANADIAN MOBILE APPS CBC Radio – iPhone Application

•  Listen to audio livestreams •  Browse and listen to archived content •  Sleep timer

IDEAS Entertainment • Create content-based

social conversations • Challenge-a-friend

style mobile games, connected via Facebook

News • Data visualization • Event-based news and

content driven applications

HOW DO WE WORK

Indusblue works with their partners on a per-project basis.

We have the flexibility to build and license applications based on need

THANK YOU FOR YOUR TIME